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Life and Superannuation in Australia 2008

Published by: Datamonitor

Published: Sep. 11, 2008 - 33 Pages


Table of Contents


Overview
Catalyst
Summary
Executive Summary
Key Issue: Advisor Distribution
A large proportion of life insurance and superannuation business is generated by financial advisors
Australians are reluctant to employ the services of a financial advisor because they feel they can do it themselves
However, those individuals who have a financial advisor tend to be in a better financial position
The demand for financial planners is set to increase strongly within the next five years
An ageing population is set to fuel the demand for financial advice over the coming decades
The majority of existing financial advisors will reach retirement age over the next five to ten years creating a widespread staffing concern
Market Context
New business premiums have increased for life insurers particularly in 2007
Superannuation products account for the majority of new life insurance income in Australia
Consumers have been investing an increasing share of their superannuation in equities over the last five years
Life insurance companies have benefited significantly from the regulation changes
Competitive Dynamics
The top three life insurers accounted for more than three quarters of total new business premiums in 2007
The top three life offices manage the two-thirds of the assets for Australian policyholders
Table of Contents
Table of figures
Table of tables
Key issue: Advisor Distribution
Are financial advisors providing value to clients for their services?
A large proportion of life insurance and superannuation business is generated by financial advisors
Australians are reluctant to employ the services of a financial advisor because they feel they can do it themselves
However, those individuals who have a financial advisor tend to be in a better financial position
The majority of surveyed advisor clients are happy with their financial planner but would like to know the fees involved
The future looks secure for financial advisors as they focus on superannuation business
The demand for financial planners is set to increase strongly within the next five years
An ageing population is set to fuel the demand for financial advice over the coming decades
The majority of existing financial advisors will reach retirement age over the next five to ten years creating a widespread staffing concern
Market Context
Australian life insurance premiums increased over the 2003-2007 period
New business premiums have increased for life insurers particularly in 2007
New individual business has outperformed new group business in recent years
Superannuation products accounts for the majority of new life insurance income in Australia
Consumers investing an increasing share of their superannuation in equities over the 2003-2007 period
Superannuation and pension/annuity premiums increased strongly in 2007 as a result of legislation changes
Regulation changes have encouraged investors to save into superannuation
Employers in Australia are required to make superannuation contributions for their employees
Australian retirement savings have benefited from the recent superannuation changes
Individuals aged 60 and over can access their superannuation benefit tax-free
Limitations on concessionally taxed superannuation contributions have changed
Post- tax superannuation contributions are limited to AUD150,000 per annum
The transitional AUD1 million contribution limit served to boost fund inflows
The 50 per cent asset test exemption for the age pension was removed for complying income streams
Life insurance companies have benefited significantly from the regulation changes
Competitive Dynamics
The top few life insurance players in the industry dominate market share in Australia
The top three life insurers accounted for more than three quarters of total new business premiums in 2007
AMP, National Australia/MLC and ING/ANZ are the leading groups for new superannuation business premiums
Colonial/CBA, Westpac and ING/ANZ are the leading groups for new ordinary life insurance premiums
The top three life offices manage the two-thirds of the assets for Australian policyholders
The top three life companies in Australia had strong business growth during 2007, utilising their large distribution networks
AMP is the leading life insurance company in Australia
National Australia/MLC is the Australia's second largest life insurance provider
ING/ANZ is the third largest life insurance office in Australia
APPENDIX
Data
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Do you use a financial planner to help with your superannuation?
Table 2: How satisfied are you with your financial advisor?
Table 3: Proportion of the Australian population aged 65 years and over
Table 4: Total new business premium received by life insurance providers, 2003-2007
Table 5: Breakdown of individual and group business premiums, 2003-2007
Table 6: Breakdown of total new life insurance premiums by product type, 2003-2007
Table 7: Breakdown of superannuation assets as of December 2003-2007
Table 8: Quarterly splits of superannuation premium income during 2007
Table 9: Market shares of life insurance companies for total new business in 2007
Table 10: Market shares of life insurance companies for total new superannuation business in 2007
Table 11: Market shares of life insurance companies for total new ordinary life insurance business in 2007
Table 12: Market share and growth of life insurance companies Australian assets, 2006-2007
List of Figures
Figure 1: Just over a quarter of surveyed Australians admit to using a financial advisor to help with their superannuation
Figure 2: The Australian population is expected to age rapidly over the coming decades resulting in an increased the need for professional retirement advice
Figure 3: Life insurers have received an increasing amount of new business over the last five years
Figure 4: The top three life insurance companies dominated new business premiums in 2007
Figure 5: The top three life offices hold the majority of Australian fund assets in 2007
Figure 6: Just over a quarter of surveyed Australians admit to using a financial advisor to help with their superannuation
Figure 7: Clients have became increasingly satisfied with the financial advice they received in 2007
Figure 8: The Australian population is expected to age rapidly over the coming decades resulting in an increased the need for professional retirement advice
Figure 9: Life insurers have received an increasing amount of new business over the last five years
Figure 10: New retail business from individuals has been strong in the life insurance market
Figure 11: Superannuation business generates the majority of new premiums for life insurance companies
Figure 12: Over half of superannuation assets were invested in equities during 2007
Figure 13: Superannuation and pension/annuity products generated rapid income growth in 2007
Figure 14: Life offices received the largest share of superannuation premiums in the June quarter of 2007
Figure 15: The top three life insurance companies dominated new business premiums in 2007
Figure 16: AMP was the market leader for new superannuation business in 2007
Figure 17: Colonial/CBA was the leading life insurer for new ordinary life insurance business premiums in 2007
Figure 18: The top three life offices held the majority of Australian fund assets in 2007

Abstract

Introduction

Australia’s superannuation market is unique because employers must make compulsory contributions on behalf of their workers. A number of regulation changes have taken place in recent years making superannuation a highly attractive and tax friendly environment to save money.

Scope
  • Assesses the value and future prospects of the financial advisory industry.
  • Reviews the impact of changes in regulation on the superannuation market and presents details of life insurance income growth between 2003-2007.
  • Analyses the market shares of life insurance companies operating in Australia.
Highlights

Australia’s population is ageing quickly and over the next 40 years the proportion of the nation that is aged 65 and over is set to rise rapidly. This is one of the driving factors that will push up demand for professional retirement and investment advice.

Recent government legislation changes surrounding the superannuation market have proved highly profitable to life insurance companies. While the federal government has made changes to help encourage individuals to build up their savings, financial providers are reaping the rewards of increasing sales and assets under management.

The three largest life companies in Australia managed 66% of the total Australian assets in the industry at the end of 2007. These top three life offices were AMP, National Australia/MLC and ING/ANZ and combined they managed AUD164.2bn in statutory fund assets.Reasons to Purchase
  • Review life insurance market shares across ordinary life insurance products and superannuation.
  • Discover the ageing problem of the financial advisory market in Australia and the plans for business succession
  • Assess historic market data from 2003-2007 including total sales, a breakdown by product type and superannuation assets.


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