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Greece Pharmaceuticals and Healthcare Report Q3 2008

Published by: Business Monitor International

Published: Sep. 15, 2008 - 74 Pages


Table of Contents


Executive Summary
Greece Pharmaceuticals And Healthcare Industry SWOT
Greece Political SWOT
Greece Economic SWOT
Greece Business Environment SWOT
Pharmaceutical Business Environment Rating
Table: Central And Eastern Europe Pharmaceutical And Healthcare Business Environment Rankings
Limits Of Potential Returns
Risks To Realisation Of Returns
Greece - Market Summary
Regulatory Regime
Intellectual Property Regime
Pricing Regime
Table: Pharmaceutical Pricing In Greece
Reimbursement Regime
Parallel Trade
Industry Developments
Epidemiology
Healthcare System
Secondary Care
Healthcare Expenditure
Healthcare Reforms
Pharmaceutical Industry
Wholesale And Retail Sectors
Recent Pharmaceutical Industry Developments
Medical Devices
Table: Imports by main country of origin (Value in € thousand)
Industry Forecast Scenario
Overall Market Forecast
Table: Greece - Drug Expenditure And Prescription Market Indicators
Key Growth Factors - Industry
Table: Greece’s Health Expenditure Indicator1
Key Growth Factors - Macroeconomic
A Four Percent Zenith
Table: ECONOMIC ACTIVITY
Patented Market Forecast
Table: Greece’s Patented Drugs Market Indicator12 (US$mn unless otherwise stated)
Generics Market Forecasts
Table: Greece’s Generics Market Indicator12
OTC Market Forecast
Table: Greece’s OTC Drugs Market Indicator12 (US$mn unless otherwise stated)
Export/Import Forecasts
Table: Greece’s Pharmaceuticals Exports And Imports Indicator12 (US$mn)
Other Healthcare Data Forecasts
Table: Greece Other Healthcare Data Forecasts
Key Risks To BMI Forecasts
Competitive Landscape
Table To Best-Selling Pharmaceuticals In Greece,
Table: To Pharmaceutical Companies In Greece By Sale
Company Monitor
Multinational Company Profiles
GlaxoSmithKline
Pfizer
Novartis
Sanofi-Aventis
Merck & Co
Abbott Laboratories
Indigenous Company Profiles
Vianex
Lavipharm
Gerolymatos SA
Genesis Pharma
Genepharm
Pharmathen Pharmaceuticals
Kleva
BMI Forecast Modelling
How We Generate Our Pharmaceutical Industry Forecasts
Pharmaceutical Industry
Pharmaceutical Business Environment Ratings Methodology
Ratings Overview
Table: Pharmaceutical Business Environment Indicators
Weighting
Table: Weighting Of Components
Sources

Abstract

Greece represents one of the least developed pharmaceutical markets within the established EuropeanUnion (EU) members. However, when judged against Emerging Europe, Greece continues to occupy poleposition in BMI‘s Business Environment Ranking for Q308, ahead of the other 16 markets surveyed inthe region. Some of the market’s positives include the potential for the growth of its over-the-counter(OTC) market following the 2006 removal of such products from the reimbursement list. On the otherhand, pharmaceutical prices are continuously revised downward, with BMI actually forecasting marketcontraction through 2012, to US$5.41bn, down from some US$5.68bn in 2007.

There are other worrying signs. For example, a recent report by Eurostat warned that the ageing and lessmobile population across the EU may have a marked disadvantage for the Bloc’s ability to innovate inscience and technology. Specifically, Greece had the lowest job-to-job mobility within the EU, alongsideHungary and Slovenia. Given that such mobility is beneficial to the overall economy, through the meansof knowledge transfer, Greece is seen as being disadvantaged by this fact, which results from a lessflexible labour market.

Similarly, in April 2008, the Advocate General of the European Court of Justice (ECJ) ruled that UKpharmaceutical giant GlaxoSmithKline (GSK) must lift self-imposed restrictions on supplyingwholesalers in Greece, which had been put in place to prevent parallel exports. The court stated that therestrictions constituted an abuse of dominant market position, while also potentially breaching EUantitrust rules. Apart from being set to negatively impact financial performance of the company inquestion, the ruling also represents a significant blow to opponents of parallel trade. Multinationals arealready sidelining Greece when choosing where to launch innovative medicines, with the latestdevelopment further discouraging their presence in the country.

On the other hand, the medical devices sector continues to offer substantial opportunities for foreignplayers. The medical devices industry in Greece is worth an estimated US$850mn, with importssupplying the vast majority of the market, especially on the high-tech end of the scale. In fact, in the2002-2006 period, imports rose by almost 100% in terms of value. Domestic producers of medicaldevices are mostly engaged in the manufacture of low-value but high-quantity products, such as medicalsupplies.

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