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Ready Meals in Morocco

Published by: Euromonitor International

Published: Jan. 1, 2008


Table of Contents


PACKAGED FOOD IN MOROCCO

Executive Summary

Tourism Creates A Shift in Consumption Habits

the Availability of Fresh and Unpackaged Food Hinders Growth

Cheap Imports Increase the Affordability of Packaged Food

Consumers Begin To Trade-up From Standard To Premium Products

the Development of A Modern Distribution Network Boosts Sales of Packaged Food

Key Trends and Developments

Increased Disposable Income and Tourism Boost Packaged Food Sales

Fresh Food Still Acts As A Brake on Packaged Food Growth

Rising Employment Fuels the Development of A Snacking Culture

Unbranded and Loose Products Will Continue To Dominate Demand

the Expansion of the Retail Network and Constant Price Reductions Boost Sales

Market Data

Table 1 Sales of Packaged Food by Sector: Volume 2002-2007

Table 2 Sales of Packaged Food by Sector: Value 2002-2007

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007

Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007

Table 5 GBO Shares of Packaged Food 2002-2006

Table 6 NBO Shares of Packaged Food 2002-2006

Table 7 Brand Shares of Packaged Food 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007

Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006

Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012

Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012

Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012

Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012

Foodservice - Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012

Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012

Impulse Snack Products - Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007

Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007

Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007

Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007

Table 23 Company Shares of Impulse Snack Products 2002-2006

Table 24 Brand Shares of Impulse Snack Products 2003-2006

Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012

Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012

Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012

Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012

Nutrition/staples - Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007

Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007

Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007

Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007

Table 33 Company Shares of Nutrition/Staples 2002-2006

Table 34 Brand Shares of Nutrition/Staples 2003-2006

Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012

Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012

Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012

Meal Solutions - Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007

Table 40 Sales of Meal Solutions by Sector: Value 2002-2007

Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007

Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007

Table 43 Company Shares of Meal Solutions 2002-2006

Table 44 Brand Shares of Meal Solutions 2003-2006

Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012

Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012

Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012

Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MOROCCO

Afriquia Smdc

Strategic Direction

Key Facts

Summary 2 Afriquia SMDC: Key Facts

Summary 3 Afriquia SMDC: Operational Indicators

Company Background

Aiguebelle SA

Strategic Direction

Key Facts

Summary 4 Aiguebelle SA: Key Facts

Summary 5 Aiguebelle SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Aiguebelle SA: Competitive Position 2006

Bimo (biscuiterie Industrielle Du Moghreb)

Strategic Direction

Key Facts

Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb): Key Facts

Summary 8 BIMO (Biscuiterie Industrielle Du Moghreb): Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 BIMO (Biscuiterie Industrielle Du Moghreb): Competitive Position 2006

Conserveries Marocaines Doha

Strategic Direction

Key Facts

Summary 10 Conserveries Marocaines Doha: Key Facts

Company Background

Production

Competitive Positioning

Table 49 Summary2 Conserveries Marocaines Doha: Competitive Position 2006

Groupe Rahal

Strategic Direction

Key Facts

Summary 11 Groupe Rahal: Key Facts

Company Background

Les Conserves De Meknès SA

Strategic Direction

Key Facts

Summary 12 Les Conserves de Meknès SA: Key Facts

Summary 13 Les Conserves de Meknès SA: Operational Indicators

Company Background

Production

Summary 14 Les Conserves de Meknès: Production Statistics 2006

Competitive Positioning

Summary 15 Les Conserves de Meknès: Competitive Position 2006

Maghreb Industries SA

Strategic Direction

Key Facts

Summary 16 Maghreb Industries SA: Key Facts

Summary 17 Maghreb Industries SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 18 Maghreb Industries SA: Competitive Position 2006

Moroccan Food Processing

Strategic Direction

Key Facts

Summary 19 Moroccan Food Processing: Key Facts

Summary 20 Moroccan Food Processing: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 21 Moroccan Food Processing: Competitive Position 2006

Sapak SA

Strategic Direction

Key Facts

Summary 22 Sapak sa: Key Facts

Summary 23 Sapak sa: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 24 Sapak sa: Competitive Position 2006

READY MEALS IN MOROCCO

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 50 Sales of Ready Meals by Subsector: Volume 2002-2007

Table 51 Sales of Ready Meals by Subsector: Value 2002-2007

Table 52 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007

Table 53 Sales of Ready Meals by Subsector: % Value Growth 2002-2007

Table 54 Ready Meals Company Shares 2002-2006

Table 55 Ready Meals Brand Shares 2003-2006

Table 56 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006

Table 57 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012

Table 58 Forecast Sales of Ready Meals by Subsector: Value 2007-2012

Table 59 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012

Table 60 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012


Abstract

Euromonitor International's Ready Meals in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: canned/preserved ready meals, frozen ready meals, dried ready meals, chilled ready meals, dinner mixes, frozen pizza and chilled pizza

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the ready meals industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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