Evolution of Web Architecture

Published by: IDATE

Published: Jul. 1, 2008 - 70 Pages

Table of Contents

1. Web architecture overview

1.1. Traditional internal architecture

1.1.1. Hardware aspects

1.1.2. Software aspects

1.2. New approaches for Web architecture

1.2.1. New development tools from Web 2.0

1.2.2. Distributed applications

1.2.3. Social Graph enablers

2. Infrastructure initiatives by Web giants

2.1. Google

2.1.1. Specific platform for data centres

2.1.2. Data centres

2.1.3. Network pipes

2.1.4. Cloud computing and new applications

2.1.5. App Engine

2.2. Amazon

2.2.1. Traditional retail activities

2.2.2. Infrastructure

2.2.3. Amazon Web Services

2.3. Other players

2.3.1. Yahoo!

2.3.2. Microsoft

2.3.3. MySpace

2.3.4. Facebook

3. CDN and P2P

3.1. Principles of solutions

3.1.1. CDN infrastructure

3.1.2. P2P infrastructure

3.1.3. Applications

3.2. Market development

3.2.1. Value proposition

3.2.2. Market characteristics

3.2.3. Market trends

3.2.4. Market sizing and forecasts

3.3. Market players

3.3.1. Competitive landscape

3.3.2. Akamai

3.3.3. Limelight

3.3.4. Kontiki

4. Telcos reactions

4.1. CDN moves

4.1.1. Level3 Communications

4.1.2. AT&T

4.1.3. Other players

4.2. P2P

4.2.1. P4P Working group

4.2.2. Project Cheetah

4.2.3. Other players

4.3. Other reactions

4.3.1. Review of pricing structure

4.3.2. Review of peering agreements

4.3.3. Traffic shaping and throttling

4.3.4. Cloud computing

4.3.5. Traffic analysis

List of Tables

Table 1: Market share of major Web server players (January 2008)

Table 2: Main J2EE application servers

Table 3: Usage of servers depending on the Website activity

Table 4: Main dynamic programming languages

Table 5: Content Management Systems solutions

Table 6: Major search engines

Table 7: AJAX constituent technologies

Table 8: Portal - Mashup comparison

Table 9: Mashup architecture layers

Table 10: The mashup solutions of The Big Three

Table 11: OpenID features comparison

Table 12: Overview of microformats

Table 13: Stats on Google applications using BigTable

Table 14: Recent data centre investments from Google

Table 15: Financial data

Table 16: Amazon Web Service

Table 17: Growth in GS3 capacity

Table 18: Key customers of Amazon Web Services

Table 19: AWS features

Table 20: Comparison of Google and Yahoo platforms

Table 21: Trends in Microsoft data centres

Table 22: Trends in online video consumption (USA)

Table 23: Top 5 CDN/P2P Players

Table 24: Other major CDN/P2P players

Table 25: Funds raised by CDN/P2P players

Table 26: Main mergers/acquisitions in the CDN/P2P industry

Table 27: Akamai acquisitions

Table 28: Examples of customers

Table 29: Level3 acquisitions

Table 30: Financial aspects (US$ millions)

List of Figures

Figure 1: LAMP architecture

Figure 2: eBay API architecture

Figure 3: Example with 8th district of Paris

Figure 4: Microformat layers

Figure 5: Google server organisation

Figure 6: GFS principles

Figure 7: Principles of MapReduce

Figure 8: Cumulative CAPEX of Google since 2006

Figure 9: Google data centres in North America

Figure 10: Google data centres in Europe

Figure 11: Example of scene completion application

Figure 12: Service-oriented architecture of Amazon platform

Figure 13: Comparison of bandwidth consumption

Figure 14: GigaVox architecture

Figure 15: Projected CAPEX of Yahoo!

Figure 16: Illustration of the principles of CDN

Figure 17: Market share of US Internet visits

Figure 18: YouTube architecture

Figure 19: "10,000" movie trailer page on Allocine.com

Figure 20: BBC iMP

Figure 21: Daily traffic to Hitwise US retail intex year-over-year comparison

Figure 22: The Voyages-sncf.com homepage

Figure 23: PIXmania home page

Figure 24: CDN costs in US (Q1 2008)

Figure 25: International Internet traffic and bandwidth growth

Figure 26: World market assessment and forecast of overall content CDN/P2P

Figure 27: Number of CDN/P2P players active in the market

Figure 28: Major assets of Akamai

Figure 29: Distribution and trends in Akamai revenues

Figure 30: "Dynamic site accelerator" solution

Figure 31: Limelight networks revenue distribution by customers

Figure 32: Evolution of the Limelight customers' portfolio and its bandwidth's consumption

Figure 33: Cumulative customers and annualised revenue per customer (in US$ ’000) of Limelight

Figure 34: Limelight CDN map

Figure 35: Limelight architecture description

Figure 36: Strategic Changes for Level3

Figure 37: Level3 global IP backbone

Figure 38: CDN global map of AT&T (with POPs description)

Figure 39: AT&T architecture

Figure 40: TeliaSonera network map

Figure 41: P4P architecture

Figure 42: Transit typology of traffic with P4P compared to regular solutions

Figure 43: Streaming usage (in MB per customer per hour) and impact of BBC iPlayer

Figure 44: RawFlow architecture description

Figure 45: Phorm principles

Abstract

• How do Internet players optimize their web architecture?
• What are the challenges at the infrastructure levels around new Web 2.0 services?
• Why is infrastructure a competitive advantage for Google and other players like Amazon?
• What will be the impacts of the Internet giants' cloud computing initiatives?
• What is really behind CDN and P2P offerings?
• How is the market for CDN and P2P services developing?
• How are telcos reacting to the evolution of traffic on the Internet?

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