TV Broadcasting in Europe & North Africa

Published by: IDATE

Published: Aug. 1, 2008 - 80 Pages

Table of Contents

1. Shift in demand for broadcasting services

1.1. HDTV as a new broadcasting standard?

1.1.1. What content is available in HD?

1.1.2. Premium channel leaders in HD broadcasting

1.1.3. Can generalist channels gain from switching to HD?

1.1.4. What broadcasting networks?

1.2. New market entrants

1.2.1. An enhanced content offering

1.2.2. New types of customers

1.3. Changes in TV channel and package solutions

1.3.1. Audiovisual programmes, new consumer habits

1.3.2. Is the traditional TV model being called into question?

2. Numerous technologies set their sights on the TV broadcasting market

2.1. Contrasting coverage zones

2.2. More widespread digitisation

2.2.1. Cable networks: speeding up the digitisation process

2.2.2. A gradual shift to digital terrestrial

2.2.3. The satellite network, almost entirely digital

2.3. Variations in capacity

2.3.1. Limited capacity for DTT in the short term and uncertainty surrounding the analogue switch-off

2.3.2. Capacity highly dependent on the pace of cable digitisation

2.3.3. High capacity for satellite

2.3.4. Speeds conditioned by the distance between subscribers and the distribution frame, in the case of ADSL

2.3.5. Optical fibre performance and the configuration of available coverage

2.4. Contrasts in economic efficiency

2.4.1. Satellite broadcasting costs

2.4.2. Digital terrestrial broadcasting costs

2.4.3. Broadcasting costs on cable networks

2.4.4. Broadcasting costs on ADSL

3. Target markets with contrasting characteristics

3.1. Network coverage

3.2. Development of digital TV

3.3. Development of payTV

3.4. State of competition in the DTH market

4. Different market outlooks for satellite

4.1. Characterisation of addressable markets

4.2. Satellite operator strategies in the DTH market

4.2.1. Scarcity of available orbital positions

4.2.2. A market dominated by the Eutelsat/SES Astra duopoly

4.3. Market outlook for satellite

5. What are the long-term positions for satellite on the TV broadcasting market?

5.1. What are the possible scenarios for market positioning?

5.1.1. "Business as usual"

5.1.2. Refocusing on premium solutions 2008 edition © IDATE 7

5.1.3. Refocusing on free-to-air solutions: free universal access

5.2. Relevance of the various positions available, according to the geographical zone targeted

5.2.1. Two possible variants for Zone 1

5.2.2. Refocusing on premium solutions in Zone 2

5.2.3. Dual positioning in Zone 3

5.2.4. Two-stage positioning in Zone 4

5.2.5. Two-stage positioning in Zone 5

Abstract

This study examines the recent changes in TV markets from the perspective of satellite as a broadcasting network in national television markets, together with the strategies of channels and the TV packages broadcast and the challenges facing satellite operators. It also provides five-year market forecasts on the satellite capacity available for supplying these services. Key questions

• How is demand from channels evolving in terms of their content distribution?
• Is analogue switch-off a potential threat for satellite?
• Will TV channels choose between the different networks for broadcasting their content?
• Where can satellite further expand in the TV broadcasting market?
• What market positions hold the greatest long-term potential for satellite?

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