Vehicle Accessories - The Next Generation of Automotive Aftermarket Growth in the United States

Published by: Frost & Sullivan

Published: Sep. 10, 2008 - 81 Pages

Table of Contents

1 AN ANALYSIS OF THE ATTRIBUTES AND BEHAVIORS OF U.S. VEHICLE ACCESSORY ENTHUSIASTS

Overview of Major Findings

Research Findings

Abstract

This study provides insight into the purchasing behavior and purchase intentions of U.S. vehicle owners toward automotive accessory products. The study examines consumer responses related to their geographic region, demographics, vehicle type, enthusiasm, and vehicle brand.

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