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Netpop | Play: Online Entertainment and New Content Discovery

Published by: Media-Screen LLC

Published: Jun. 19, 2008 - 37 Pages


Table of Contents


Introduction

Spare Time Moves Online

Multi-Media-Tasking

On-Site Entertainment

Favorite Entertainment Websites

The Role of the Internet in New Entertainment Discovery

Conclusions

Next Steps

Abstract

New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content with particular emphasis on the impact of the Internet. Topics covered include proportion of spare time spent online, simultaneous use of the Web and TV, pay versus free content, favorite entertainment websites and how consumers discover new entertainment content. Findings compare and contrast four types of entertainment content: Audio, Games, Print and Video.

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