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US Online Retail Executive Survey, 2007

Published by: Jupiter Research Corporation

Published: Mar. 30, 2008 - 5 Pages


Table of Contents


Executive Summary
Landscape - Retailers Are Laying the Systems Foundation for Broader Integration Efforts
Outlook - Retailers That Do Not Recognize Integration Challenges Will Miss Opportunities as Customer Interaction with Retail Becomes Increasingly Complex
Mandate - Drive Optimization via Market Intelligence Rather than via Channel Consistency for Uniformity's Sake
Case Study - Fair Indigo Launches with Process, Systems, and Organization Aligned Across All Channels
Case Study - QVC Evolves from Supportive but Siloed Multichannel Organization to One That Understands Customer Impact Across All Channels
Report Methodology

Abstract

As the online portion of multichannel retailers' overall business increasingly influences the whole, retailers are seeking optimal organizational structures and integration initiatives.

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