Holiday 2007 Postmortem

Published by: Jupiter Research Corporation

Published: Apr. 16, 2008 - 4 Pages

Table of Contents

A shaky macroeconomic environment put a damper on the overall holiday shopping season (i.e., November and December), but the online channel remains relatively insulated from these pressures.

Key Question - How much did consumers spend shopping online during the 2007 holiday season?

Key Question - How did macroeconomic events impact online buying during the 2007 holiday season?

Key Question - Of which key trends in consumers' behavior can retailers take advantage during the 2008 holiday season?

Abstract

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