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Media Multitaskers

Published by: Jupiter Research Corporation

Published: Feb. 5, 2008 - 4 Pages


Table of Contents


Advertisers' widespread failure to unify the planning and execution of their online and off-line campaigns is costing them an opportunity to drive direct online response from one of the most attractive segments of Internet users: media multitaskers.
Key Question - How many Europeans use the Internet at the same time they consume other media, and what are the key drivers of this behavior?
Key Question - What are the characteristics of media multitaskers, and how do they differ from other online users?
Key Question - How can marketers leverage multitasking behavior to improve the performance of their online advertising campaigns and drive additional online sales?

Abstract

Advertisers' widespread failure to unify the planning and execution of their online and off-line campaigns is costing them an opportunity to drive direct online response from one of the most attractive segments of Internet users: media multitaskers.

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