Online Health Behavior

Published by: Jupiter Research Corporation

Published: May. 7, 2008 - 4 Pages

Table of Contents

Some health marketers and product developers are unsure about assumptions they should make regarding age and online behavior.

Key Question - How does age impact online health behavior?

Key Question - How does search behavior and adoption of emerging media vary by age?

Key Question - Which strategies and tactics should health stakeholders adopt to reach different age groups online?

Abstract

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