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Forward-Thinking SMBs

Published by: Jupiter Research Corporation

Published: May. 7, 2008 - 26 Pages


Table of Contents


SMBs' purchase decisions are motivated by different factors. Segmenting these companies by what inspires them to buy is an effective targeting approach online.
Key Question - What characterizes forward-thinking SMBs?
Key Question - Why are forward-thinking SMBs important to marketers?
Key Question - What online techniques are most useful in influencing forward-thinking SMBs?

Abstract

SMBs' purchase decisions are motivated by different factors. Segmenting these companies by what inspires them to buy is an effective targeting approach online.

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