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Global Online Retail

Published by: Jupiter Research Corporation

Published: May. 14, 2008 - 26 Pages


Table of Contents


Executive Summary
Landscape - Online Retailers Remain Cautious About Global Expansion
Outlook - Changing Global Dynamics Are Driving Interest in Non-US Markets
Mandate - Successful Staffing Will Require Relinquishing Some Central Control
Case Study - Mexx Localizes for European Markets, While Centralizing to Keep Costs in Check
Report Methodology

Abstract

Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.

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