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Mobile Video and Live TV

Published by: Jupiter Research Corporation

Published: May. 20, 2008 - 4 Pages


Table of Contents


Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.
Key Question - How successful are mobile video and TV offerings in Europe?
Key Question - How should companies position mobile video on demand (VOD) alongside live TV offerings?
Key Question - How quickly will the market develop?

Abstract

Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.

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