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European Consumer Segmentation

Published by: Jupiter Research Corporation

Published: May. 23, 2008 - 4 Pages


Table of Contents


Executive Summary
Other - Overview of Consumer Segmentation
Report Methodology

Abstract

JupiterResearch segmented the European online audience to better understand the way in which consumers use the Internet and how their usage may be mapped against demographic and digital sophistication variables. Four key groups were defined based on the amount of time consumers spent online, their participation in online media, and the utility activities they conducted.

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