Gift Card Sales

Published by: Jupiter Research Corporation

Published: May. 31, 2008 - 5 Pages

Table of Contents

Gift card sales continue to increase during the holiday season (November and December), and retailers are trying to understand the sales opportunity this trend represents.

Key Question - Who are the most likely recipients of gift cards during the holiday season?

Key Question - When do recipients redeem their gift cards, and how much do they spend over the face value of the card?

Key Question - How can retailers maximize their opportunity for incremental sales from gift cards?

Abstract

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