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Retail Marketing

Published by: Jupiter Research Corporation

Published: Jun. 7, 2008 - 17 Pages


Table of Contents


As the groundswell of environmental concern overtakes US consumers, online retailers are trying to understand how to reach eco-minded users.
Key Question - What characteristics do green online buyers share?
Key Question - How much do green online buyers spend?
Key Question - How can online retailers engage green buyers most effectively?

Abstract

As the groundswell of environmental concern overtakes US consumers, online retailers are trying to understand how to reach eco-minded users.

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