Minor Ailment Remedies - UK

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2008 - 101 Pages

Table of Contents

Issues in the Market

Main report themes

Definition

Market in Brief

Healthy growth

Looking after number one

Creating interest

Looking forward

Internal Market Environment

Key points

Reduced suffering

Figure 1: Selected minor ailments suffered from in the last 12 months, UK, 2003-07

Got a bad back?

Counting sheep

Handling hayfever

A healthy outlook

Figure 2: Attitudes towards health, 2003-07

Men offer potential, women keenest on complementary medicines

Self-care

Online help

Convenience

Own-label encroachment

Licensing changes

Figure 3: Licensing changes in minor ailment remedies, 2007-08

Broader Market Environment

Key points

Paying the price

Figure 4: Adult population trends, by socio-economic group, 2003-13

A greying population

Figure 5: Structure of the UK population, by age and gender, 2003-13

Standing alone

Figure 6: Trends in household size, UK, 2003-13

Chemists get super

Competitive Context

Key points

Treatments

Complementary medicines

Figure 7: UK retail value sales of complementary medicines, 2003-07

Thanks, doc

Preventative measures

Vitamins, minerals and supplements

Figure 8: Vitamin intake, 2003-07

In context

Figure 9: Market value of OTC pharmaceuticals, 2003-07

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Value and Forecast

Key points

Springing into action

Figure 11: UK retail value sales of minor ailment remedies, 2003-13

Forecast

Factors used in the forecast

Segment Performance

Key points

Allergy remedies - something in the air

Figure 12: UK retail value sales of minor ailment remedies, by type, 2005-08

Thrush and anti-fungals - good growth

Topical pain/anti-rheumatic remedies - feeling the pain

Emollients and anti-pruritics - return to growth

Eyecare

Sleeping aids - benefiting from hectic lifestyles

Mouth ulcers - being run down is running up sales

Cold sore remedies - a soaring market

Head-lice treatments - star performers

Haemorrhoid remedies - looking for inspiration

Best foot forward

Scalp treatments - a static market

Cystitis remedies

Travel sickness remedies - staying steady

Companies and Products

Key points

Leading manufacturers - brand map

Figure 13: Brand map of the top eight minor ailment remedy manufacturers, 2008

Own-label suppliers

Figure 14: Suppliers of own-label minor ailment remedies, 2008

Leading suppliers by sector

Hayfever and allergy remedies

Figure 15: Brands’ retail value shares in hayfever remedies, 2003-07

Piriton and Piriteze (GSK)

Beconase and Flixonase (GSK)

Benadryl (Johnson & Johnson)

Clarityn (Schering-Plough)

Other brands

Emollients and anti-pruritics

Figure 16: Key emollient and anti-pruritic brands, 2008

E45 (Reckitt Benckiser)

Other brands

Topical pain/anti-rheumatics

Figure 17: Key topical pain/anti-rheumatic brands, 2008

Ibuleve (DDD)

4Head (DDD)

Nurofen (Reckitt Benckiser)

Voltarol (Novartis)

Eyecare products

Optrex (Reckitt Benckiser)

Other brands

Mouth pain/ulcer remedies

Bonjela (Reckitt Benckiser)

Corsodyl (GSK)

Other brands

Cold sores

Zovirax (GSK)

Compeed (Johnson & Johnson)

Haemorrhoid remedies

Germoloids (Bayer)

Anusol (Johnson & Johnson)

Head lice/infestations

Full Marks (SSL)

Hedrin (Thornton & Ross)

Thrush remedies/anti-fungals

Figure 18: Key thrush/anti-fungal brands, 2008

Canesten (Bayer)

Lamisil (Novartis)

Daktarin (Johnson & Johnson)

Footcare

Scholl (SSL)

Bazuka (DDD)

Other brands

Sleeping aids

Nytol (GSK)

Scalp treatments

Regaine (Johnson & Johnson)

Nizoral (Johnson & Johnson)

Travel sickness

Kwells (Bayer)

Stugeron 15 (Johnson & Johnson)

Scopoderm (Novartis)

Cystitis remedies

Cystopurin (Bayer)

Earcare

Otex (DDD)

Brand Communication and Promotion

Key points

Speculate to accumulate

Figure 19: Main monitored media advertising expenditure on selected minor ailment remedies, by major manufacturers, 2003-07

Educate and differentiate

Below-the-line activity

Channels to Market

Key points

Multiples multiply

Figure 20: UK retail value sales of minor ailment remedies, by outlet type, 2006 and 2008

Remedies to your door

The Consumer - Supplies and Usage

Key points

Stocks of minor ailment remedies

Figure 21: Minor ailment remedies kept in stock at home, February 2008

What do consumers keep in stock?

Out of stock

They’re at that age when …

Family medicine cabinets are well stocked

Unprepared

Women are the carers

Money tied up on the shelf

Who uses what?

Figure 22: Minor ailment remedies bought or used occasionally in the past, February 2008

Anticipate the need

Remedy kits

Engaging younger consumers

Am I bothered?

The Consumer - Response to Symptoms

Key points

Response to suffering from a minor ailment

Figure 23: Consumer response to a minor ailment, February 2008

Not afraid to ask

Not so natural

Delayed reacters provide potential

Youthful enthusiasm

Letting nature take its course

Time heals?

Pot luck with a pain-killer

Targeting the problem

No consultation necessary

Professional opinion key for older patients

Pharmacist first

Appendix

Advertising data

Abbreviations

Appendix: Internal Market Environment

Figure 26: Attitudes towards health, by gender, 2007

Appendix: The Consumer - Supplies and Usage

Figure 27: OTC minor ailment remedies, stock kept at home, by demographic sub-group, February 2008

Figure 28: OTC minor ailment remedies, stock kept at home, by demographic sub-group, February 2008

Figure 29: OTC minor ailment remedies, bought/used occasionally, by demographic sub-group, February 2008

Figure 30: OTC minor ailment remedies, bought/used occasionally, by demographic sub-group, February 2008

Appendix: The Consumer - Response to Symptoms

Figure 31: Consumer response to suffering from a minor ailment, by demographic sub-group, February 2008

Figure 32: Consumer response to suffering from a minor ailment, by demographic sub-group, February 2008

Abstract

This report looks at how the minor ailment remedies market has evolved since Mintel last looked at it in 2006. Over the last two years, market growth has remained strong, propelled by consumers’ increasing tendency to self-diagnose and the rising accessibility of products. Grocery multiples and the internet are stealing market share from chemists. Manufacturer brands are facing strong competition from retailer own-label products.

Main report themes

• How much does the market benefit from consumers stocking minor ailment remedies ‘just in case’, or is the market needs-driven?
• The extent to which convenience and speed of response drives new product development.
• Are consumers moving towards prevention versus treatment?
• Does the future lie in more use of natural ingredients and beauty benefits?

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