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Recreational Vehicle DealersPublished by: First Research, Inc. Published: Sep. 8, 2008 - 10 Pages Table of Contents
AbstractOver 3,000 RV dealers operate in the US with combined annual revenue of over $15 billion. Most RV dealers are privately held; larger dealers include Freedom Roads, Lazydays RV Supercenter, and LaMesa RV Center. Major RV manufacturers, such as Fleetwood and Winnebago, also own some dealerships. The industry is fragmented: the top 50 dealers account for about a third of industry revenue. Most dealerships have about 10 employees, but large dealerships can have over 150.COMPETITIVE LANDSCAPE Demand is driven by consumer income and US population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers compete by providing superior customer service. Average annual revenue per employee is under $300,000 for small dealerships and over $600,000 for large ones. PRODUCTS, OPERATIONS & TECHNOLOGY Major products include new motor homes (about 35 percent of sales); used RVs (25 percent); and new travel trailers (20 percent). Other dealership services include repair and maintenance, sales of RV parts, and extended warranty service contracts. Some dealers, especially in northern climates, also sell snowmobiles or other products during the winter. Most dealers have non-exclusive sales contracts with multiple RV manufacturers, although some carry just one brand. Individual dealerships can carry more than 20 different RV brands. Dealers sell a wide variety of products, from small camper trailers that are towed, to ... Get Full Details About This Report >> |
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