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Ethnic Restaurants and Takeaways, Leisure Intelligence

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2008 - 83 Pages


Table of Contents


Issues in the Market

Main issues

Definition

Abbreviations

Market in Brief

Ethnic restaurants and takeaway sector faces tough times

Food costs going through the roof

Credit crunches sector

Supermarket cheerleaders

Immigration problems pose greatest threat

Thai food is the emerging cuisine

Internal Market Environment

Key points

Food prices

Figure 1: Index of projected food crop price increases, 2007-15

Credit crunch threatening expansion

Cautious expenditure

Figure 2: Agreement with selected lifestyle statements, 2003-07

Supermarkets - friend or foe?

Figure 3: Consumer attitudes towards ready meals, February 2008

Figure 4: Price comparison between supermarket offerings and takeaways among different ethnic foods, 2008

Thai food is the emerging cuisine

Figure 5: Ethnic food eaten nowadays, feburary 2007

Healthy eating

Figure 6: Adults trying to slim, by gender, 1998-2007

Immigration reforms threaten sector

Not so crispy duck?

Broader Market Environment

Key points

Figure 7: Trends in personal disposable income and consumer expenditure, 2003-13

Figure 8: Forecast adult population trends, by socio-economic group, 2003-13

Figure 9: Forecast adult population trends, by lifestage, 2003-13

Figure 10: Trends in the age structure of the UK population, by gender, 2003-13

Figure 11: UK household sizes, 2003-13

Competitive Context

Key points

Ready meals

Figure 12: Types of ready meals used, 2007

Cooking sauces

Figure 13: Types of cooking sauces used, 2003-07

Competing for the leisure pound

Figure 14: Consumer expenditure on selected leisure goods and activities, 2002-07

Spending priorities

Figure 15: Expenditure priorities, 2007 and 2008

Strengths and Weaknesses in the Market


Strengths

Healthy Eating (for some)

Supermarkets

Weaknesses

Food prices

Immigration

Economic downturn

Market Size and Forecasts

Key points

The eating out market as a whole

Figure 16: The UK market for eating out*, 2003-08

Figure 17: The UK market for eating out*, by sector, 2003-07

Forecast of the total UK ethnic restaurants and takeaways market

Figure 18: Forecast of the total UK ethnic restaurants and takeaway sector, 2003-13

Takeaways to fare better than restaurants

Figure 19: Forecast of the UK ethnic restaurants sector, 2003-13

Figure 20: Forecast of the UK ethnic takeaways sector, 2003-13

Factors used in forecast

Segment Performance

Key points

Chinese

Indian

Thai

Japanese

Mexican

Other ethnic food

Companies and Products

Key points

Figure 21: Top restaurant groups in UK, by number of outlets, 2006-07

Indian

The Bombay Bicycle Club

Harlequin Restaurant Group

Masala World

Shere Kahn Group

Other ethnic cuisine

Chiquito - The Restaurant Group

Figure 22: The Restaurant Group, financial performance, 2007 and 2008

Hakkasan Limited

The Orchid Group

Wagamama

Yo! Sushi

Brand Communication and Promotion

Key points

Figure 23: Advertising expenditure on selected ethnic restaurant brands, by media type, year to 30 April 2008

Figure 24: Advertising expenditure on selected ethnic restaurant brands, 2003/04-2007/08 (year to 30 April)

Ethnic Outlets Visited

Key points

Figure 25: Ethnic outlets visited, January 2008

Ethnic outlets visited: detailed demographics

Chinese food popular across the board

Figure 26: Most popular ethnic outlets visited, by ethnic outlets visited, January 2008

Asian food lovers stick together

Figure 27: Next most popular ethnic outlets visited, by ethnic outlets visited, January 2008

Menu Enticements

Key points

Figure 33: Future menu additions, January 2008

Menu enticement: detailed demographics

Conservative consumers seek reassurance

Figure 34: Most popular future menu additions, by ethnic outlets visited, January 2008

Opportunity for fusion cooking

Figure 35: Next most popular future menu additions, by ethnic outlets visited, January 2008

Healthy consumers more adventurous

Figure 36: Most popular future menu additions, by attitudes towards ethnic restaurants, January 2008

Set menus are a popular choice

Figure 37: Next most popular future menu additions, by attitudes towards ethnic restaurants, January 2008

Consumers want accurate dish descriptions

Figure 38: Most popular future menu additions, by future menu additions, January 2008

Healthy set menus the way forward

Figure 39: Next most popular future menu additions, by future menu additions, January 2008

Appendix: Ethnic Outlets Visited

Most popular ethnic outlets visited, by detailed demographics

Figure 41: Most popular ethnic outlets visited, by detailed demographics, January 2008

Next most popular ethnic outlets visited, by detailed demographics

Figure 42: Next most popular ethnic outlets visited, by detailed demographics, January 2008

Appendix: Menu Enticements

Most popular future menu additions, by detailed demographics

Figure 45: Most popular future menu additions, by detailed demographics, January 2008

Next most popular future menu additions, by detailed demographics

Figure 46: Next most popular future menu additions, by detailed demographics, January 2008




Abstract

The ethnic restaurants and takeaway sector is facing a number of challenges. The most obvious is reduced spending from consumers, who are being pressured by both the economic downturn and rising utility costs. However, the sector is also facing an acute crisis over staff numbers, after the government completely revamped its immigration policy in 2008, moving towards a more restrictive points-based system, which is penalising non-EU workers. In addition, inflation in global food prices is increasing input costs.

However, the sector does have a number of advantages. The first is that the UK’s taste for ethnic food, already the largest in Europe, is showing no signs of slowing down, helped by increasing levels of long-haul foreign travel, and changing food tastes. Meanwhile, a cultural shift towards eating out has occurred in the UK over the past 20 years, with consumers increasingly reluctant to give up this well-established leisure activity.

In this environment, there is much opportunity for innovative operators. The fragmented nature of the market, which is dominated by independent family-owned outlets, means that there is great scope for consolidation and the emergence of chains. This is happening most visibly in emerging ethnic cuisine’s, such as Thai and Japanese, which are seeing some strong brands develop. Meanwhile, the growth in healthy eating patterns is helping to drive some ethnic foods, which are seen as lighter and healthier than traditional British cuisine.

The hypothesis for this report is: How can ethnic restaurants increase their share of an expanding eating out market?

Main report themes:
  • Impact of the credit crunch?
  • Impact of rising food costs for operators?
  • Is the market seeing any further consolidation brand-wise, or is it still highly fragmented?
  • What impact do supermarkets have on this market, if any?
  • Are consumers getting more adventurous with their tastes?


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