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Automobile Aftermarket: The Market - US

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2008 - 66 Pages


Table of Contents


Scopes and Themes

What you need to know

Definition

Data sources

Sales data

Abbreviations and terms

Executive Summary

Aftermarket sluggish in a slowing economy

Economic slowdown translates into several negative market drivers, but…

End buyer can be individual consumers or professional installers

DIY aftermarket relies on a complex distribution structure

Auto parts store chains grow through expansion and turn to DIFM

Dealer garages can claim advantage on expertise

Manufacturers need customer diversification and premium products for topline growth

Umbrella branding allows for more investment in brand equity

Branding through distributor warranty helps generic penetration

Innovation in the era of green auto

Market Size and Forecast

Aftermarket growth slows with economy

Figure 2: Total U.S. sales and forecast of the auto aftermarket, 2002-12

Figure 3: Total U.S. sales and forecast of the auto aftermarket, at inflation-adjusted prices, 2002-12

Competitive Context

DIY versus DIFM

Cars stay in use longer and need repair

Overall Segment Performance

Most segments grow with the overall market

Figure 4: Total U.S. sales of the auto aftermarket, by segment, 2005 and 2007

Segment Performance—Tires

Fewer miles driven and less disposable income to drag tire market down

Prices rise on increased raw material costs

Tire efficiency ratings may boost premium priced products

Figure 5: Total U.S. retail sales of passenger and light truck replacement tires, 2002-08

Segment Performance— Engines, Transmissions, and AC

Engine parts commoditized; engines more complex; weak segment

Figure 6: Total U.S. retail sales of engines, transmissions, and AC, 2002-08

Segment Performance— Accessories

Improvement of car appearance drives accessories growth

Figure 7: Total U.S. retail sales of aftermarket accessories, 2002-08

Segment Performance—Auto Fluids & Chemicals

Auto fluids driven by premium brands and technician recommendations

Figure 8: Total U.S. retail sales of auto fluids, 2002-08

Segment Performance—Electrical

Electrical segment shows little evidence of innovation

Figure 9: Total U.S. retail sales of electrical, 2002-08

Segment Performance—Exhaust Systems

Performance enhancement to drive growth in exhaust systems

Figure 10: Total U.S. retail sales of exhaust systems, 2002-08

Segment Performance—Brakes

Brake sales perform better than other internal parts

Figure 11: Total U.S. retail sales of brakes, 2002-08

Segment Performance—Steering & Suspension

Front wheel drive is up, while shock absorbers down

Figure 12: Total U.S. retail sales of steering, wheels, and shocks, 2002-08

Segment Performance—Other

Sales of commoditized parts show slow to no growth

Figure 13: Total U.S. retail sales of other auto aftermarket parts, 2002-08

Segment Performance—In-car Entertainment

Autosound purchases suffer from movement to MP3 players

Future is in GPS navigation and mobile internet

Figure 14: Total U.S. wholesale sales of in-car entertainment, 2002-08

Retail Channels

Key points

Aftermarket products available through a wide variety of channels

Figure 15: Where aftermarket products are purchased, May 2008

Retail Channels—Auto Parts Stores

Key points

Auto parts stores keep pace with overall market

Figure 16: U.S. sales of leading auto store chains, 2005 and 2007

Figure 17: Key operational data of leading auto store chains, 2007

Leading chains aim for the DIFM market

Fragmented market sees fair share of M&A activity

Retail Channels—Car Dealerships

Key points

Parts revenue sees slow decline

Figure 18: Total U.S. retail sales of automotive parts at car dealerships, 2002-07

Body work declines, while mechanical work remains vital

Figure 19: U.S. retail sales of automotive parts at car dealerships, by type, 2007

Figure 20: Indexed retail sales of automotive parts at car dealerships, by type, 2002-07

Dealers enjoy advantage in growing car complexity

Market Drivers

Population grows but vehicles may stagnate

Figure 21: U.S. population estimates by age, 2003-13

Figure 22: U.S. registered drivers and vehicles per driver, 1985-2006

Americans drive less to save on gas

Figure 23: Average gas prices and change in trailing twelve-month (TTM) vehicle miles driven, January 2006 to May 2008

Consumer confidence is low and aftermarket is still retail

Improved car quality requires less repair

Leading Companies

Key points

Customer diversity key to survival in U.S. downturn

Figure 24: North American sales of major auto parts manufacturers, 2007

Tire manufacturers

Commoditization

Production efficiency

Brand Qualities

Umbrella branding allows for more investment in brand equity

Warranties from distributor effectively “brand” generic parts

Goodyear launches mid-tier lines to up-sell the value consumer

Innovation and Innovators

The era of green auto

Scuderi air-hybrid engine

Ricardo linear actuation technology

eCycle battery-powered air conditioning

Valeo

Hella

Green technologies of the future

Efficient-V engine design

Eden Energy hydrogen storage

Bridgestone makes run flats easier to service

Online vehicle diagnosis

Advertising and Promotion

Tire manufacturers

Figure 25: Media expenditures of leading auto tire brands, 2006-07

Bridgestone

Goodyear

Figure 26: Gemini/Goodyear Auto Repair, November 2007

Michelin

Continental

Products targeting the auto/truck enthusiast

Figure 27: Bully Dog Triple Dog Downloader, March 2008

Figure 28: Optima Car Battery, October 2007

Figure 29: Fram air filter, May 2008

Figure 30: K&N air filter, March 2008

Products targeting an upscale consumer

Figure 31: NRS Brake Pads, December 2007

Figure 32: Rain X Wiper Blades, January 2008

Figure 33: Peak Long Life Antifreeze, October 2007

Figure 34: Sylvania Silverstar Ultra Headlights, October 2007

Figure 35: Black & Decker Automotive Starter, December 2007

Auto parts chains

Figure 36: Media expenditures of leading auto parts store chains, 2006-07

AutoZone

Figure 37: AutoZone, December 2007

Advance Auto

Figure 38: Advance Auto Parts, March 2008

NAPA Auto

Figure 39: NAPA Auto Parts, March 2008

Discount Tire Centers

Figure 40: Discount Tire Centers, February 2008

Appendix: Trade Associations

Abstract

As a retail sector, the auto aftermarket should logically suffer from the current economic slowdown for several reasons. However, retailers are reporting that things are not as bad as they may seem. In this report, Mintel examines the complex dynamics of the aftermarket and identifies factors which are driving changes in production and distribution. Analysis and insights offered include: How economic conditions affect consumer driving habits Which segments of the aftermarket are growing fastest What parts manufacturers are doing to weather the storm How different distribution channels rank in the do-it-yourself market How the strategy of auto parts stores is evolving Whether dealers or independent repair shops will win out How generic parts are effectively branded Which innovations are changing the auto aftermarket industry

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