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Published by: Mintel International Group Ltd.
Published: Aug. 1, 2008 - 94 Pages
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- In a nutshell
- Difficult environment for foodservice
- Family restaurants in unenviable position
- Competitive pressure from home cooking and QSR breakfast
- Competition from home-cooked meals heats up
- Family restaurants innovate in the face of breakfast competition
- Price points may help make the difference
- Demographic initiatives
- Winning over Echo Boomers: a growth imperative
- Courting minority groups also key—but threading the needle is difficult
- Denny’s, IHOP and Cracker Barrel sales leaders
- Aggregate usage of top players on the decline
- Restaurant Analyses in Brief
- Denny’s
- IHOP
- Cracker Barrel
- Bob Evans Farms
- “Important” restaurant attributes
- Dinner a usage winner
- Weekend breakfasts, big breakfast a draw; more fruit for the ladies
- The delivery/curbside/internet ordering picture
- Delivery a draw for households with children, ethnic groups
- A quarter have tried curbside pickup—families with small kids a target
- Internet/online ordering has not taken hold; youth drives use
- Market Size
- Figure 2: Total U.S. system wide sales of family restaurants, at current and inflation adjusted prices, 2005-07
- Competitive Context
- Key points
- Competition from home-cooked meals heats up
- Family restaurants innovate in face of breakfast competition
- Price points may help make the difference
- Figure 3: Selected family restaurants, average price per entrée, Q1 2007 vs. Q1 2008
- Market Drivers
- Key points
- Restaurant industry in recession
- Figure 4: Restaurant Performance Index: All-items, current situation, and expectations, January 2006-June 2008*
- Family restaurants in unenviable economic position
- The cause: consumers under pressure
- Figure 5: Consumer Price Index, key consumer items, January 2006-June 2008*
- The result: discretionary income under attack; lower- and middle-income families hit
- Figure 6: Percentage of income spent on key consumer expenditures, by HH income quintile, 2006*
- Bad news for family restaurants
- Figure 7: Usage and mean use of family and quick-service restaurants, by HH income, 2007
- Rising farm products costs pressure foodservice margins
- Figure 8: Producer Price Index, key farm products, January 2004-June 2008
- Winning over Echo Boomers: a growth imperative
- Figure 9: Usage and mean use of family and quick-service restaurants, by HH income, 2007
- Figure 10: Generations, 2003-13
- Courting minority groups also key—but threading the needle is difficult
- Figure 11: Usage of family restaurants, by race
- Figure 12: Interest in Mexican and Asian food at a family restaurant, by race/ethnicity, June 2008
- Figure 13: Population by race and Hispanic origin, 2003-13
- Leading Companies
- Key points
- Slow growth translates to fall guest counts
- Breakfast strength, new breakfast initiatives may help sustain the category
- Figure 14: U.S. systemwide sales for the top 15 family chains, 2005 and 2007
- Unit growth at a standstill
- Figure 15: U.S. systemwide units for the top 15 family chains, 2005 and 2007
- Restaurant Analysis: Denny’s
- Key points
- Brand differentiator: “real breakfast”
- Health initiatives
- Growth trajectory: neutral
- Figure 16: Denny’s guest check and guest count percentage change, 2005-07
- Wooing important demographics
- The demographic connection
- Figure 17: Denny’s demographic profile, 2007
- Restaurant Analysis: IHOP
- Key points
- Brand differentiator: indulgence at the breakfast table
- On the health front: balance, if you want it
- More fruit on the menu
- Ethnic menu opportunity
- A convenience twist
- Growth trajectory: positive
- Figure 18: IHOP system-wide same-store sales, percentage increase, 2005-08
- The demographic connection
- Figure 19: IHOP demographic profile, 2007
- Restaurant Analysis: Cracker Barrel
- Key points
- Brand differentiator: leveraging the “front porch”
- Moving off the highway
- On the menu: old-school, traditional fare
- Figure 20: Cracker Barrel, percentage of sales by day part, 2007
- Health moves
- Growth trajectory: neutral
- Figure 21: Cracker Barrel system-wide same-store sales, percentage increase, 2005-08
- The demographic connection
- Figure 22: Cracker Barrel demographic profile, 2007
- Restaurant Analysis: Golden Corral
- Key points
- Brand differentiator: buffet, buffet, buffet
- Menu and service moves
- Growth trajectory: positive
- The demographic connection
- Figure 23: Golden corral demographic profile, 2007
- Restaurant Analysis: Bob Evans Farms
- Key points
- Brand differentiator: retail opportunity
- Menu movement
- Carry out business gains traction; weekend business important
- Figure 24: Bob Evans Farms, percentage of sales by day part, 2007
- Growth trajectory: neutral
- The demographic connection
- Figure 25: Bob Evans demographic profile, 2007
- Restaurant Analysis: Buffets Holdings, Inc
- Key points
- Brand differentiator: large groups
- What’s on the menu
- Figure 26: Buffet Holdings average guest check, by restaurant brand, 2006-07
- Growth trajectory: negative
- The demographic connection
- Figure 27: Hometown Buffet & Old Country Buffet demographic profile, 2007
- Brand Qualities Case Study: Denny’s
- Key points
- Denny’s differentiates the brand
- Attracting Hispanics with Spanish-language website and advertising
- Meeting needs of the convenience user: Fresh Express and Good to Go
- Figure 28: Interest in trying delivery from family restaurant, June 2008
- Catering to late night diners
- The youth connection
- The Hispanic connection
- Innovation and Innovators
- Key point
- Developing non-traditional outlets
- Marketing claims
- Figure 29: Top 10 marketing claims, family restaurants, Q4 2006-Q1 2008
- Ethnic entrees gaining traction
- Advertising and Promotion
- IHOP limited-time-offer entrees
- Figure 30: IHOP: Fruit Crepe Fever, 2007
- Man Gets Speeding Ticket/Discover America Pancakes, 2008
- Figure 31: IHOP: Man Gets Speeding Ticket/Shortcake Pancakes, 2008
- Figure 32: IHOP: Discover America Pancakes - Mount Rushmore, 2008
- Denny’s Fights Back
- Denny’s-Police Line Up, 2008
- Figure 33: Denny’s-Police Line Up, 2008
- Denny’s: Build Your Own Grand Slam/New Denny's Dome, 2008
- Figure 34: Denny’s-Build Your Own Grand Slam/New Denny's Dome, 2008
- Denny’s: Family Fall In Love with Breakfast Again, 2007
- Figure 35: Denny’s-Family Fall In Love With Breakfast Again, 2007
- Denny’s: Bull Mascot Wakes Up/All Nighter Menu To Go, 2008
- Figure 36: Denny’s Bull Mascot Wakes Up/All Nighter Menu To Go, 2008
- Other players
- Cracker Barrel: more than just a travel stop
- Famous Dave’s: limited time BBQ
- Figure 37: Famous Dave’s BBQ Tour Platter - Man Puts On Accents, 2008
- Old Country Buffet
- Figure 38: Old Country Buffet Kids Eat For $1.99, 2008
- Family Restaurant Usage
- A cloudy demographic picture; a cautionary forecast
- Figure 39: Usage of family restaurants, by key demographics, 2006-07
- Usage and Mean Usage of Family Restaurants by Type
- Aggregate usage of top players on the decline
- Figure 40: Usage of “top 6” family restaurants, 2000-07
- IHOP, Denny’s top preferences; Golden Corral a frequency standout
- Figure 41: Family restaurant usage and mean use in past 30 days, 2007
- Figure 42: Family restaurant usage, by race/ethnicity, 2007
- Family Usage by Daypart
- Dinner a usage winner
- Figure 43: Family meals eaten for breakfast, lunch and dinner, by age, June 2008
- Family Breakfast Preferences
- Weekend breakfasts, big breakfast a draw; more fruit for female diners
- Figure 44: Family restaurant preferences, by gender, June 2008
- Figure 45: Family restaurant preferences, by age, June 2008
- Interest in Ordering Formats and Ethnic Foods
- Key points
- Delivery a draw for households with children, ethnic groups
- Figure 46: Interest in trying delivery from family restaurant, by key demographics, June 2008
- A quarter have tried curbside pickup—families with small kids a target
- Figure 47: Interest in trying curbside pickup from family restaurant, by key demographics, June 2008
- Internet/online ordering has not taken hold; youth drives use
- Figure 48: Interest in trying internet/online ordering from family restaurant, by key demographics, June 2008
- Interest in Mexican and Asian food—a mixed bag
- Figure 49: Interest in Mexican and Asian food at a family restaurant, by key demographics, June 2008
- Food and Restaurant Attribute Analysis
- Key points
- A food attribute no-brainer: taste, quality, and freshness reign
- Figure 50: Important food attributes when selecting a family restaurant, by gender, June 2008
- Food offerings: variety trumps specific selections
- Figure 51: Important food offerings when selecting a family restaurant, by age, June 2008
- Figure 52: Important food offerings when selecting a family restaurant, by race/ethnicity, June 2008
- Value important, then convenience, then . . . brand—with a parental caveat
- Figure 53: Important restaurant qualities when selecting a familt restaurant, by region, June 2008
- Figure 54: Important restaurant qualities when selecting a family restaurant, by presence of children, June 2008
- Appendix: Additional Consumer Tables
- Figure 72: Family restaurant usage, by age, 2007
- Figure 73: Family restaurant usage, by HH income, 2007
- Appendix: Simmons Cohort Analysis
- Figure 74: Married couples cohorts
- Figure 75: Single women cohorts
- Figure 76: Single men cohorts
- Appendix: Trade Associations
AbstractFamily restaurants provide a full-service value choice for diners. However, the category has not experienced the same growth that competing restaurant segments have. Economic pressures on its target consumers, competition from home cooked meals and fast foods restaurants plus a lack of new innovations are hampering growth. Family restaurants are also facing increased competition regarding one of its hallmarks, the breakfast daypart.
- Besides presenting system wide sales data on a brand-by-brand basis, the report considers a range of topics, including the following:
- What is the size of the market, its potential for growth, and how can restaurants stand out from the competition
- What are key brands, challenges they face and how are they endeavouring to differentiate themselves
- How are family restaurants adapting to trends toward international cuisine?
- What efforts are being made to compete with fast foods outlets?
- How is the segment faring against home-cooked meals?
- What strategies are being employed to gain new consumers
- What is the impact of demographic shifts on the industry
- How will population projections affect changes in the market?
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