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They Want Their Anywhere

Published by: Yankee Group

Published: Sep. 1, 2008 - 16 Pages


Table of Contents


I. The Road to Anywhere

Introduction

Methodology

II. The Anywhere Segments

The Actualized Anywheres: 4.5%

The Outlet Jockeys: 15%

The Digital Shut-ins: 19%

The Technophytes: 22%

The Analogs: 40%

III. The Evolution of Anywhere

The New Rules of Anywhere

IV. The Evolution to Anywhere

V. Marketing to the Anywhere Consumer

VI. Conclusions and Recommendations

Recommendations for CE Manufacturers

Recommendations for Wireless Carriers

Recommendations for Service Providers

Recommendation for Content Owners

VII. Further Reading

Abstract

Anywhere Consumers are unbalancing the established power structure. New business models are emerging, new competition is arising and new opportunity waits for the successful. Success relies on the segmentation. This Yankee Group Report provides an understanding of Anywhere Consumers—their needs, their identities and how to reach them—before your competition does.

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