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Published by: Mintel International Group Ltd.
Published: Aug. 1, 2008 - 81 Pages
Table of Contents
- Issues in the Market
- Definition
- Abbreviations
- Market in Brief
- Market size
- Market conditions
- Ease of ordering
- Media blows
- Shifting attitudes
- Shifting tastes
- Staying in
- Internal Market Environment
- Key points
- Takeaways still popular
- Figure 1: Consumption of takeaway foods in the last 12 months, 2003-07
- When the chips are down
- Figure 2: Types of takeaway outlets visited, 2003-07
- Fast food on a go slow
- Figure 3: Frequency of eating in at fast food restaurants in the last 12 months, 2003-07
- Restaurant uprising
- Figure 4: Frequency of eating out at restaurants in the last 12 months, 2003-07
- Increasingly adventurous consumers
- Figure 5: Types of restaurants visited in the last three months, 2003-07
- Changing consumer attitudes
- Figure 6: Agreement with lifestyle statements, 2003-07
- Increasingly adventurous taste buds
- Figure 7: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2007
- Home delivery outlets need to keep up with wider food trends
- Figure 8: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2007
- Figure 9: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2007
- Bad publicity
- Good publicity
- Legislation
- Immigration clampdown
- Scores on the doors
- Spending more dough
- Is packaging an issue - in our new green world?
- Broader Market Environment
- Key points
- Stagflation
- Figure 10: Trends in personal disposable income and consumer expenditure, 2003-13
- Figure 11: Forecast adult population trends, by socio-economic group, 2003-13
- Figure 12: Forecast adult population trends, by lifestage, 2001-13
- Figure 13: Trends in the age structure of the UK population, by gender, 2003-13
- Time is a premium
- Figure 14: Working population, 2003-13
- Figure 15: Amount of time spent on occupation on an average working day, 2003-07
- Meal for one
- Figure 16: UK household sizes, 2003-13
- GB online
- Figure 17: Internet penetration at home/work/place of study or elsewhere, 2003-08
- Figure 18: Mobile phone ownership, 2003-07
- Strengths and Weaknesses in the Market
- Strengths
- Skill, will and time
- E-commerce
- Cost control
- Economy
- Weaknesses
- Rising costs
- Fragmented market
- Image
- Ageing population
- Competitive Context
- Key points
- Spend, spend, spend
- Figure 19: Expenditure priorities, 2007 and 2008
- Eating out
- Figure 20: The UK market for eating out 2003-13
- Figure 21: The UK market for eating out, * by sector, 2003-07
- Ready, steady, heat
- Market Size and Forecast
- Key points
- Resilient but not immune to market changes
- Figure 22: UK home delivery market size, 2003-13
- Past
- Present
- Future
- Factors used in forecast
- Segment Performance
- Key points
- Consumers hooked on convenience
- Figure 23: UK home delivery market, by sector, 2006 and 2008
- Pizza
- Chinese
- Indian
- Fish and chips
- Other ethnic and fast food
- Burgers
- Brand Communication and Promotion
- Key points
- Figure 24: Advertising expenditure of selected home delivery brands, 01-Apr-07 to 31-Mar-08
- TV rules
- The direct approach
- Regional solutions
- New tech, old tech
- Figure 25: Advertising expenditure of selected home delivery brands, 2003-08
- Companies and Products
- Key points
- Figure 26: Operators by number of outlets and turnover, 2008
- Pizza home delivery brands
- Domino’s Pizza Group Ltd
- Figure 27: Number of outlets for Domino’s Pizza UK & IRL, 2003-07
- Figure 28: Key financial data for Domino’s Pizza UK & IRL, 2005-07
- easyPizza (UK) Ltd
- Pizza Hut (Yum! Brands Inc)
- Figure 29: Key financial data for Pizza Hut (UK) Ltd, 2003-06
- Ethnic and other home delivery
- Clapham House Group plc
- Figure 30: Key financial data for Clapham House Group Plc, 2005-08
- Deliverance
- Figure 31: Key financial data for Deliverance Plc, 2005-06
- Harlequin Restaurant Group
- YO! Sushi
- Figure 32: Key financial data for YO! Sushi, 2007-08
- Internet portals
- Just-Eat.co.uk
- Room Service
- Types of Home Delivery Outlets Used
- Key points
- Figure 45: Types of home delivery outlets used, 2006-08
- Frequency of Ordering a Home Delivery
- Key points
- Figure 46: Frequency of ordering a home delivery, May 2008
- Frequent customers buy lower cost meals
- Figure 47: Frequency of ordering a home delivery, by types of home delivery outlets used, May 2008
- Appendix: Types of Home Delivery Outlets Used
- Figure 60: Types of home delivery outlets used, by detailed demographics, May 2008
- Appendix: Frequency of Ordering a Home Delivery
- Figure 61: Frequency of ordering a home delivery, by detailed demographics, January 2008
AbstractThe home delivery market has enjoyed a healthy growth in the last five years and looks likely to continue in this vein even while other food outlets are feeling the squeeze of the economic downturn. The credit crunch and rising fuel and food prices are taking their toll on this market, and prices are rising to cover costs. However, as consumers start to feel the pinch, they often trade down from more expensive alternatives, and it is not expected that home delivery will be badly affected.
The home delivery market is dominated by the major pizza brands: Domino’s, Papa Johns, Perfect Pizza and Pizza Hut. These companies are leading the market in systems development, e-commerce and advertising. Newcomers such as Just-Eat.co.uk are facilitating the technological advancement of the market on a wider scale by providing an online solution for local restaurant businesses that do not have the resource or inclination to offer e-solutions. Online ordering is a major part of trade for some companies and will become increasingly important across the market as the main customer base, the under-35s, order online using a computer, their television or a mobile phone.
This report examines the hypothesis: will the rapid growth in home delivery food service continue?
Main issues:
- Impact of technology: internet visibility and e-commerce, ordering and delivery systems
- Threats to the market: rising food and fuel prices, credit crunch, supermarket ready meals, consumer attitudes to healthy eating, effect of media
- Home delivery successes: what companies are offering, how they are targeting consumers and building loyalty, what the barriers to entry are.
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