Spotlight on Moms: Videography : Market Research Report

Spotlight on Moms: Videography

Published by: InfoTrends

Published: Aug. 6, 2008 - 43 Pages

Executive Summary: Key Findings; Camera Phones; Camcorders; Digital Cameras
Introduction
Methodology: Sources of Skew; Mean vs. Median
Banner Point Definitions
Survey Findings: Demographics; Age; Household Income; Marital Status and Presence of Children; Ownership of Technologies; Approach to New Technologies; Camera Ownership; Camera Phones and Video Clips; Video Clip Capability on Camera Phones; Number of Videos Captured; Video Clips Saved and Deleted; Frequency of Uploading, Editing, and Sharing Activities; Sharing Video Clips with Others; Camcorder Usage and Video Activities; Type of Videographer; Frequency of Camcorder Use; Number of Videos Shot; Percentage of Videos Saved, Edited, and Shared Percentage of Videos Edited and Shared; Average Length of Video Shots; Activities Conducted with Digital Videos; Capturing Still Videos with a Camcorder; Number of Still Photos Captured with Digital Camcorder; Activities Performed with Digital Still Photos Captured on Camcorder; Number of Camcorder Still Images that are Printed; Camcorder Ownership and Purchase; Do Moms Purchase Camcorders?; Motivation for Purchase; Future Camcorder Purchasing Intentions among Non-Owners Shooting Video Clips on Point & Shoot Cameras; Type of Photographer; Frequency of Video Clip Capture; Length of Video Clips; Current and Future Video Clip Activities; Importance of Video Clip Capability on Next Digital Camera Recommendations; Camera Phone Vendors; Camcorder Vendors; Digital Camera Vendors
Conclusion

Abstract

This document takes a closer look at the results of InfoTrends’ 2008 Video End-User survey, focusing on mothers (females between the ages of 25 and 44 with children under age 12). It examines how this important consumer segment interacts with the videography feature on camera phones, camcorders, and digital cameras. Where appropriate, moms’ behaviors are also compared to those of the total survey population.

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Spotlight on Moms: Videography

Table of Contents

Abstract