Spotlight on Moms: Videography

Published by: InfoTrends

Published: Aug. 6, 2008 - 43 Pages

Table of Contents

Executive Summary

Key Findings

Camera Phones

Camcorders

Digital Cameras

Introduction

Methodology

Sources of Skew

Mean vs. Median

Banner Point Definitions

Survey Findings

Demographics

Age

Household Income

Marital Status and Presence of Children

Ownership of Technologies

Approach to New Technologies

Camera Ownership

Camera Phones and Video Clips

Video Clip Capability on Camera Phones

Number of Videos Captured

Video Clips Saved and Deleted

Frequency of Uploading, Editing, and Sharing Activities

Sharing Video Clips with Others

Camcorder Usage and Video Activities

Type of Videographer

Frequency of Camcorder Use

Number of Videos Shot

Percentage of Videos Saved, Edited, and Shared Percentage of Videos Edited and Shared

Average Length of Video Shots

Activities Conducted with Digital Videos

Capturing Still Videos with a Camcorder

Number of Still Photos Captured with Digital Camcorder

Activities Performed with Digital Still Photos Captured on Camcorder

Number of Camcorder Still Images that are Printed

Camcorder Ownership and Purchase

Do Moms Purchase Camcorders?

Motivation for Purchase

Future Camcorder Purchasing Intentions among Non-Owners Shooting Video Clips on Point & Shoot Cameras

Type of Photographer

Frequency of Video Clip Capture

Length of Video Clips

Current and Future Video Clip Activities

Importance of Video Clip Capability on Next Digital Camera Recommendations

Camera Phone Vendors

Camcorder Vendors

Digital Camera Vendors

Conclusion

Abstract

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