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How America Shops 2008 an•ar•chy

Published by: WSL Strategic Retail

Published: Feb. 2, 2008 - 138 Pages


Table of Contents


Background

Objectives

Methodology

Executive Summary & Conclusions

Action Steps for Your Business

Detailed Analysis

A. Attitudes & Values That Influence Shopping

Shopping styles

Values that matter most and least

Defining trust and influence

B. Shopping Behavior

Channels shopped in the last week

Number of shopping trips in a week

Channels shopped in the last 3 months

C. Leading Indicator Categories

Category purchase trends

Where categories are purchased most often

D. Shoppers’ Favorite Retailer

Which shoppers choose

Attributes of a favorite retailer

E. African American & Hispanic Women Shoppers

F. Male Shoppers

Appendix

Questionnaire

Abstract

Defines the shopper’s view of order to help you re-tune your business model.

Scope of the study

Retail Channels Catalogs Specialty Stores Convenience Stores Beauty Department Stores Books Discount Clothing Stores Clothing Dollar Stores Electronics Drug Stores Greeting Cards Home Improvement Stores Home Internet/Online Liquor/Wine (NEW in 2008) Mall/Strip Mall Nutrition Mass Merchandisers/Supercenters Office Supplies Supermarket Pet Supplies TV Shopping Toys (NEW in 2008) Warehouse Clubs Vintage/Reuse (NEW in 2008) Vitamins

Leading Indicator Categories

Beer (NEW in 2008) Greeting Cards Books (NEW in 2008) Hair Care Clothing Home Decorating Computers/Software Home Small Appliances (NEW in 2008) Cosmetics OTC Medications Electronics Pet Supplies Fashion Accessories Skin Care Food Wine/Liquor (NEW in 2008)

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