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Australia Small and Medium-Sized Business Software Buying Behaviours, 2008Published by: IDC Published: Aug. 18, 2008 - 16 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Data Collection Data Analysis Situation Overview Figure: Small and Medium-Sized Businesses Rating of the Use of Advanced Technology Products and Services Figure: Small and Medium-Sized Businesses Factors Influencing Software Investments Figure: Small and Medium-Sized Businesses Sourcing of Infrastructure Software Investments Figure: Small and Medium-Sized Businesses Sourcing of Application Software Investments Figure: Small and Medium-Sized Businesses Rating of the Concerns with Software Deployments Figure: Small and Medium-Sized Businesses Rating of the Concerns with Software Maintenance Support Figure: Small and Medium-Sized Businesses Current Software Usage Figure: Small and Medium-Sized Businesses Direct Purchase of Software Figure: Small and Medium-Sized Businesses Software Usage Intentions Figure: Small and Medium-Sized Businesses Reason for Choosing Current Software Vendor Future Outlook Figure: Small and Medium-Sized Businesses Software Markets, 2007-2012 Figure: Small and Medium-Sized Businesses Attitude Towards Software on Demand Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study shows that the Australian small and medium-sized business (SMB) software market experiences stronger growth than the hardware and services markets. This is mainly due to a higher dynamism of software vendors that constantly offers new and more exciting products at relatively stable prices. "The strategic importance of software applications and the underlying drivers of adoption in SMBs are fundamentally the same as in the enterprise space. However, finding the right formula is as difficult as meeting the SMB demands prove to be challenging for vendors that are used to providing this level of service to enterprise customers at a premium price. The software-on-demand model may represent the future way of properly providing applications to the SMB market; unfortunately, there is still a lot of education to be done by vendors to convince SMBs to surrender their data," says Jean-Marc Annonier, research manager, IT Spending, IDC Australia. Get Full Details About This Report >> |
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