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IDC Midyear 2008 Consumer TV Survey, Part 1: Demographics and Current TV PreferencesPublished by: IDC Published: Aug. 19, 2008 - 37 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Respondent Demographics Figure: Respondent Gender Figure: Respondent Household Income Figure: Respondent Age Range Figure: Respondent Home State Respondent DTV Mandate Awareness/Current TV Service Subscription Types Figure: Familiarity with Y2009 DTV Mandate Figure: Digital Mandate as an HDTV Purchase Motivator Figure: Reasons Given for Non-HDTV Purchase Figure: Respondent TV Service Type Figure: Respondent HD Subscription Respondent Current TV Dynamics Figure: Respondent Household TV Penetration Figure: Respondent Household HDTV Penetration Figure: Respondent Current Primary TV Type Figure: Respondent Primary TV Size (5in. Range) Figure: Respondent Primary TV Size (10in. Range) Figure: Respondent Primary TV Age Table: Respondent Current TV Type by Household Income (% of Respondents) Table: Respondent Current TV Type by Age Range (% of Respondents) Respondent TV Reseller/Channel Preferences Figure: Respondent TV Purchase Price Figure: Respondent TV Purchase Place Figure: Respondent Most Influential Factors in Choosing TV Reseller Table: Respondent TV Reseller Preference by Income Level (% of Respondents) Table: Respondent TV Size by Purchase Channel (% of Respondents) Table: TV Purchase Price by Reseller Type (% of Respondents) Future Outlook Essential Guidance Learn More Related Research Survey Questionnaire: 2008 Midyear U.S. Consumer TV Purchasing Survey Synopsis AbstractThis IDC survey, the first of two TV survey reports, offers insights into current U.S. TV ownership. Data is split by a number of respondent demographics (age, household income level, and gender). We also provide a variety of cross tab analyses: one example: whether a particular income group favored a certain TV type. "U.S. consumer interest in flat panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our midyear Y2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi," states Eric Haruki, research director, IDC TV markets & technologies. Get Full Details About This Report >> |
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