2008 Carbonated Soft Drinks in the U.S. : Market Research Report

2008 Carbonated Soft Drinks in the U.S.

Published by: Beverage Marketing Corporation

Published: Aug. 28, 2008 - 332 Pages

1. THE U.S. CARBONATED SOFT DRINK MARKET
The National Soft Drink Market: • Overview; • Volume; • Per Capita Consumption; • Growth; • Seasonality
The Regional Soft Drink Markets: • Overview; • Regional Per Capita Consumption
Exhibits: • U.S. Carbonated Soft Drink Market Gallonage and Case Volume 1960 - 2007; • U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 - 2007; • U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 - 2007; • U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2007; • Regional Soft Drink Markets Gallonage/Case Volume 2002 - 2007; • Regional Soft Drink Markets Gallonage/Case Share 2002 - 2007; • Regional Soft Drink Markets Gallonage/Case Growth 2003 - 2007; • Regional Soft Drink Markets Compound Annual Growth 1995 - 2007; • Regional Soft Drink Markets Per Capita Consumption 2002 - 2007
2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS
National Packaged and Fountain Volume Trends
Regional Packaged Trends
Regional Fountain Trends
Exhibits: • U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 - 2007; • U.S. Soft Drink Market Packaged and Fountain Share 1975 - 2007; • Regional Soft Drink Packaged Volume 1985 - 2007; • Regional Soft Drink Packaged Share 1985 - 2007; • Regional Soft Drink Packaged Growth 1986 - 2007; • Regional Soft Drink Fountain Gallonage 1985 - 2007; • Regional Soft Drink Fountain Share 1985 - 2007; • Regional Soft Drink Fountain Growth 1986 - 2007
3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS
Regular and Diet Trends: • Overview; • Packaged CSDs; • Fountain CSDs
Regional Soft Drink Trends: • Packaged Regular CSDs; • Packaged Diet CSDs
Exhibits: • U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 - 2007; • U.S. Soft Drink Market Regular vs. Diet Growth 1985 - 2007; • U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 - 2007; • U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 - 2007; • U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 - 2007; • U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 - 2007; • Regional Packaged Soft Drink Market Regular Volume 1985 - 2007; • Regional Packaged Soft Drink Market Regular Share 1985 - 2007; • Regional Packaged Soft Drink Market Regular Growth 1986 - 2007; • Regional Packaged Soft Drink Market Diet Volume 1985 - 2007; • Regional Packaged Soft Drink Market Diet Share 1985 - 2007; • Regional Packaged Soft Drink Market Diet Growth 1986 - 2007
4. THE U.S. SOFT DRINK FLAVORS
National Flavor Trends
Regular Packaged Flavor Trends
Diet Packaged Flavor Trends
Regular Fountain Flavor Trends
Diet Fountain Flavor Trends
Exhibits: • U.S. Soft Drink Market Volume by Flavor 2002 - 2007; • U.S. Soft Drink Market Share by Flavor 2002 - 2007; • U.S. Soft Drink Market Growth by Flavor 2003 - 2007; • U.S. Soft Drink Regular Packaged Volume by Flavor 2002 - 2007; • U.S. Soft Drink Regular Packaged Share by Flavor 2002 - 2007; • U.S. Soft Drink Regular Packaged Growth by Flavor 2003 - 2007; • U.S. Soft Drink Diet Packaged Volume by Flavor 2002 - 2007; • U.S. Soft Drink Diet Packaged Share by Flavor 2002 - 2007; • U.S. Soft Drink Diet Packaged Growth by Flavor 2003 - 2007; • U.S. Soft Drink Regular Fountain Volume by Flavor 2002 - 2007; • U.S. Soft Drink Regular Fountain Share by Flavor 2002 - 2007; • U.S. Soft Drink Regular Fountain Growth by Flavor 2003 - 2007; • U.S. Soft Drink Diet Fountain Volume by Flavor 2002 - 2007; • U.S. Soft Drink Diet Fountain Share by Flavor 2002 - 2007; • U.S. Soft Drink Diet Fountain Growth by Flavor 2003 - 2007
5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES
The Leading Companies: • Overview
Coca-Cola Company: • Overview; • Marketing; • Bottling System
PepsiCo, Inc.: • Overview; • Marketing; • Bottling System
Dr Pepper Snapple Group, Inc.: • Overview; • Marketing; • Bottling System
Cott Corporation: • Overview; • Marketing; • International
Exhibits: • The Leading Soft Drink Companies Gallonage 2002 - 2007; • The Leading Soft Drink Companies Share 2002 - 2007; • The Leading Soft Drink Companies Growth 2003 - 2007; • Coca-Cola Company Gallonage by Brand 2002 - 2007; • Coca-Cola Company Industry Share by Brand 2002 - 2007; • Coca-Cola Company Annual Growth by Brand 2003 - 2007; • PepsiCo, Inc. Gallonage by Brand 2002 - 2007; • PepsiCo, Inc. Industry Share by Brand 2002 - 2007; • PepsiCo, Inc. Annual Growth by Brand 2003 - 2007; • Dr Pepper Snapple Group, Inc. Gallonage by Brand 2002 - 2007; • Dr Pepper Snapple Group, Inc. Industry Share by Brand 2002 - 2007; • Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2003 - 2007
6. THE LEADING SOFT DRINK BRANDS
The Top Twenty Soft Drink Brands
The Top Fifteen Diet Soft Drink Brands
Leading Soft Drink Brands by Flavor: • Cola; • Lemon-Lime; • Heavy Citrus; • Pepper; • Orange/Flavor Lines; • Root Beer
The Leading Soft Drink Brands by Channel
Exhibits: • The Top 20 Soft Drink Brands Gallonage 2002 - 2007; • The Top 20 Soft Drink Brands Share 2002 - 2007; • The Top 20 Soft Drink Brands Growth 2003 - 2007; • The Top 15 Diet Soft Drink Brands Gallonage 2002 - 2007; • The Top 15 Diet Soft Drink Brands Share 2002 - 2007; • The Top 15 Diet Soft Drink Brands Growth 2003 - 2007; • The Leading Soft Drink Flavor Brands Gallonage 2002 - 2007; • The Leading Soft Drink Flavor Brands Category Share 2002 - 2007; • The Leading Soft Drink Flavor Brands Volume Growth 2003 - 2007; • Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2007; • Leading Carbonated Soft Drink Trademarks by Volume in Drug Stores 2007
7. U.S. SOFT DRINK INDUSTRY PRICING
Soft Drink Pricing: • Overview; • Consumer Prices; • Producer Prices; • Wholesale Prices
Exhibits: • Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 - 2007; • Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 - 2007; • Average Wholesale Non-Discounted Price Per Packaged Case 1993 - 2007; • Average Wholesale Non-Discounted Bulk Price Per Five Gallon Transfer Tank 1993 - 2007
8. U.S. SOFT DRINK DISTRIBUTION CHANNELS
Soft Drink Distribution Channels: • Overview; • Supermarkets; • Foodservice; • Convenience/Gas Stores; • Vending; • Mass Merchandisers; • Down-the-Street; • Club Stores
Vended Can, Bottle and Cup Volume
Exhibits: • U.S. Soft Drink Market Volume by Distribution Channels 2002 - 2007; • U.S. Soft Drink Market Share by Distribution Channels 2002 - 2007; • U.S. Soft Drink Market Growth by Distribution Channels 2003 - 2007; • The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2002 - 2007; • The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2002 - 2007; • The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2003 - 2007
9. PRIVATE LABEL SOFT DRINKS
Private Label Soft Drinks
Exhibits: • U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 - 2007; • U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 - 2007
10. U.S. SOFT DRINK PACKAGING
Soft Drink Packaging Trends
Exhibits: • U.S. Soft Drink Packaged Volume by Type 1975 - 2007; • U.S. Soft Drink Packaged Share by Type 1975 - 2007; • U.S. Soft Drink Packaged Growth by Type 1985 - 2007
11. SOFT DRINK ADVERTISING EXPENDITURES
Advertising Expenditures of the Leading CSD Companies: • Overview; • Coca-Cola Company; • PepsiCo, Inc.; • Dr Pepper Snapple Group, Inc.
Advertising Expenditures of the Leading CSD Brands
Soft Drink Advertising by Medium
Exhibits: • The Leading Soft Drink Companies Estimated Advertising Expenditures 2002 - 2007; • The Leading Soft Drink Companies Share of Advertising Expenditures 2002 - 2007; • The Leading Soft Drink Companies Change in Advertising Expenditures 2003 - 2007; • The Leading Soft Drink Companies Advertising Cents Per Gallon 2002 - 2007; • Coca-Cola Company Estimated Advertising Expenditures by Brand 2002 - 2007; • Coca-Cola Company Share of Advertising Expenditures by Brand 2002 - 2007; • Coca-Cola Company Change in Advertising Expenditures by Brand 2003 - 2007; • PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2002 - 2007; • PepsiCo, Inc. Share of Advertising Expenditures by Brand 2002 - 2007; • PepsiCo, Inc. Change in Advertising Expenditures by Brand 2003 - 2007; • Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2002 - 2007; • Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2002 - 2007; • Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2003 - 2007; • The Top 20 Soft Drink Brands by Advertising Expenditures 2002 - 2007; • U.S. Soft Drink Market Expenditures by Media 2002 - 2007; • U.S. Soft Drink Market Share of Expenditures by Media 2002 - 2007; • U.S. Soft Drink Market Change in Expenditures by Media 2003 - 2007
12. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER
Adult Regular and Diet CSD Consumers
Adult Pepsi-Cola and Diet Coke Consumers
Adult Dr Pepper Consumers
Exhibits: • Demographics of the Regular CSD Consumer 2007; • Demographics of the Diet CSD Consumer 2007; • Demographics of the Pepsi-Cola Consumer 2007; • Demographics of the Diet Coke Consumer 2007; • Demographics of the Dr Pepper Consumer 2007
13. THE PROJECTED U.S. SOFT DRINK MARKET
Soft Drink Projections: • Overview; • Trends; • Packaged and Fountain Volume; • Regular and Diet Volume; • Volume by Container Type; • National Brand and Private Label Volume
Exhibits: • Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2007 - 2012; • Projected U.S. Soft Drink Market Compound Annual Growth 1980 - 2012; • Projected U.S. Soft Drink Packaged and Fountain Volume and Share 1980 - 2012; • Projected U.S. Soft Drink Packaged and Fountain Compound Annual Growth 1985 - 2012; • Projected U.S. Soft Drink Regular and Diet Volume 1991 - 2012; • Projected U.S. Soft Drink Regular and Diet Compound Annual Growth 1990 - 2012; • Projected U.S. Soft Drink Volume by Container Type 1980 - 2012; • Projected U.S. Soft Drink Share by Container Type 1980 - 2012; • Projected U.S. Soft Drink Compound Annual Growth by Container Type 1985 - 2012; • Projected U.S. Soft Drink National Brands vs. Private Label Gallonage and Share 1993 - 2012; • Projected U.S. Soft Drink National Brands vs. Private Label Compound Annual Growth 1994 - 2012

Abstract

The report examines a large category undergoing transformation. It explores the statistics, trends and strategies in the largest U.S. beverage category, providing data on national and regional volume, growth and per capita consumption as well as topline global data. Individual chapters analyze the carbonated soft drink market's packaged and fountain segments, regular and diet components and flavors as well as distribution, packaging, pricing, advertising expenditures and demographics. The report offers extensive profiles of leading companies, their brands and their strategies. The study projects the market through 2012. Enhanced with IRI data. NEW FOR 2008: Now provides topline global data.

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2008 Carbonated Soft Drinks in the U.S.

Table of Contents

Abstract