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Pakistan Autos Report Q3 2008

Published by: Business Monitor International

Published: Aug. 18, 2008 - 47 Pages


Table of Contents


Executive Summary
SWOT Analysis
Pakistan Auto Industry SWOT
Pakistan Economic SWOT
Pakistan Business Environment SWOT
Suppliers Show Their Green Credentials
Business Environment Ranking
Table: Business Environment Ratings - Autos Industry Asia Pacific
Industry Forecast Scenario
Production And Sales
Table: Pakistan Automotive Sector - Historical Data And Forecasts
Trade
Table: Pakistan Automotive Sector Historical Data And Forecasts
Economic Contribution
Table: Pakistan Automotive Sector Historical Data And Forecasts
Macroeconomic Forecast Scenario
Table: Pakistan Economic Activity
Competitive Landscape
Market Overview
Passenger Cars
Table: Pakistan Sales And Production By Brand, 2001-2007 (CBUs)
Motorcycles
Table: Pakistan Automotive Sector - Production And Sales Of Motorcycles, By Make (CBUs)
Commercial Vehicles
Table: Pakistan Commercial Vehicle Sales, 2000-2007 (CBUs)
Company Monitor
Honda Asia Pacific Regional Overview
Table: Honda Investments In Asia Pacific
Table: Honda Asia Pacific Sales By Country 2007
Company Profiles
Pak Suzuki
Toyota
Honda
Simulating A ‘Deep’ US Recession
USA
World
Eurozone
Asia Ex-Japan
China
Mexico
Africa
Asia Pacific Automotives Recession Scenario
Table: Cumulative Difference In Vehicle Sales (US$bn) In US Recession Scenario By Market
BMI Forecast Modelling
Automobile Industry
Sources

Abstract

Pakistan’s new vehicle sales took a downturn in the latter months of FY2007/08, which ended June 2008. After strong car sales in the first nine months of the financial year, BMI’s recently published Pakistan Automotives Report shows that total vehicle sales ended the year down by 6.2% year-on-year (y-o-y).

Production strength in the nine-month period also led to an upwards revision of our production forecast for the financial year to June 2008, but the last three months again dragged on the full-year total, resulting in a decline of over 4% for total production. Price competition from imports of used cars (now permitted for vehicles up to three years old), has been blamed by local manufacturers for a lack of larger volume capacity investment.

This could prove problematic as the government aims to meet its output targets under the Automotive Industry Development Plan (AIDP), a five-year plan under which the government aims to increase the local production of vehicles from 200,000 in 2005-2006 to 500,000 in 2011. The focus is to make the local auto industry more competitive, creating capacity for local design and innovation, domestic competition, human-resource development and auto-cluster development. Based on current trends and planned investments, however, BMI believes that total manufacturing capacity will rise to around 300,000 completely built units (CBUs) per year by the end of the decade.

The restricted growth potential of Pakistan’s automotive production sector drags on the market’s overall score in BMI’s Business Environment Ratings for the auto industry in Asia Pacific. In the latest ratings, Pakistan lags in 13th place with a score of 42.5 from a possible 100. However, as a signatory to the Trade- Related Aspects of Intellectual Property Rights (TRIPS) under the World Trade Organisation (WTO), the country’s regulatory environment scores well. A number of free trade agreements (FTAs) also contribute to this score, although forming FTAs with non-Asian countries would improve this area further. Despite low marks for bureaucracy and corruption, the market scores well for its long-term economic risk and policy continuity.

Japanese car manufacturers control most of Pakistan’s passenger-car production and sales. Figures for FY07/08 show that Suzuki-brand models represented 62% of total Pakistani passenger car production and 51.7% of sales. The Suzuki Mehran also won back its place as Pakistan’s best-selling model for the year after losing to the Toyota Corolla in the previous financial year Honda is Pakistan’s third-largest car producer and has an 8.6% share of sales. Honda is easily the runaway leader of the motorcycle market, which returned to growth in FY07/08, with 70.5% of sales and 70.6%. Yamaha is the nearest challenger with 9.8% of the market.

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