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Greece Autos Report Q3 2008

Published by: Business Monitor International

Published: Aug. 11, 2008 - 31 Pages


Table of Contents


Executive Summary
SWOT Analysis
Greece Autos SWOT
Greece Economic SWOT
Greece Business Environment SWOT
Industry Developments - Europe
Table: National Allocation Plans For 2008 to 2012 (in mn tonnes)
Europe Battles For Hybrid
Tougher Safety Norms Soon
Vehicle Manufacturers Start To Tackle Carbon Emissions
Table: European Vehicle Manufacturers, Technologies For Reducing CO2
SMEs affected by REACH
Table: Key Elements of REACH
Market Overview
Industry Developments
Industry Forecast Scenario
Table: Greece, Passenger Car Sales - Historical Data And Forecasts
Macroeconomic Forecast Scenario
A Four Percent Zenith
Table: Economic Activity
Competitive Landscape
Key Players In Passenger Cars. Jan-Jun 2008 (units sold) . 24
Table: Top 10 Best-selling Mini Cars, January-March 200 26
Table: Top 10 Best-selling Small Cars, January-March 2008
Table: Top Ten Players In the Light Commercial Vehicle Segment. Jan-Jun 2008 (units sold)
Company Monitor
Toyota Hellas
BMI Forecast Modelling
Sources

Abstract

Similar to most Western European auto industries, the Greek industry is gradually coming under the influence of the economic uncertainty triggered by the US financial crisis. As BMI illustrated in its latest Greece Automotives Report, the industry started with robust growth in January, enjoying higher real wages and strong credit growth in the private sector. However, as the economic uncertainty began to sink in from February, industry sales plunged considerably both for passenger cars and commercial vehicles.

According to data from the Greek Association of Motor Vehicle Importers-Representatives (AMVIR), passenger car registrations stood marginally lower in H108, totalling 159,000 units against 159,527 units in H107. On the other hand, commercial vehicle registrations this year remain almost on par with last year’s sales of 11,887 units, selling 11,810 units during the first six months of 2008.

BMI currently forecasts sales to increase to 322,283 units this year, in expectation of lower interest rates. The figures so far suggest that the industry may end up with gloomy sales in 2008, until tax cuts and real wage growth ensures that the slowdown is mild. BMI expects the automotive market to remain stagnant over the forecast period up to 2012, with GDP growth forecasted to ease to around 3% during the same period - due to a variety of factors including a tighter monetary policy.

All of the top-five car makers operating in Greece registered a downturn in sales for the first half of the year. However, Toyota maintained its lead in the passenger car segment, selling 15,444 vehicles in the market. The Japanese carmaker occupied a market share of 9.7%, helped by impressive sales of its Aygo, Yaris and RAV4 models. Opel, which followed Toyota in second place, occupied a share of 8.1% in the market, selling 12,867 units this year. The top third of the category was completed by Volkswagen with the strength of its Golf and Passat models which helped sales to reach a total of 12,306 units and the company to occupy almost 7.7% of the market share.

Japanese car maker Nissan dominated the light commercial vehicle segment, with a market share of almost 17.5% (2,073 units). Other key players in the segment included Toyota and Ford, selling 1,925 units and 1,890 units respectively.

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