Outdoor Advertising

Published by: Global Industry Analysts

Published: May. 1, 2008 - 670 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Billboards

Electronic/Digital Billboards

Transit Outdoor Advertising

Street Furniture

Alternate Forms of Outdoor Advertising

II. EXECUTIVE SUMMARY

1. Industry Overview

Overview

Total Advertising Expenditure by Region - A Recent Past, Current and Future Analysis

Table 1: World Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 2: World 10-Year Perspective for Total Advertising Expenditure by Geographic Region - Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart)

2. Trends and Issues

Evolution of Outdoor Advertising

Dynamic Digital Signage Comes of Age

The Role of Digital Printing in Outdoor Advertising

3. Segmental Overview

Two Major Forms - Traditional and Non-Traditional

Outdoor Advertising by Mode/Format

Billboards - The Ubiquitous Format

Billboard Types

Electronic/Digital Billboards

Advantages of Digital Billboards vis-à-vis Traditional Billboards

6m x 4m Billboards

48 Sheet Billboards

96 Sheet Billboards

AD Lites

Consumer Ads

Spectacular Signs

Airport Advertising

Airport: External

Airport: Internal

PrimeMotion

Store Fascias

Super Sixes

Tactical Display Unit

Objective of Billboards

Text

Color

Font

Transit Outdoor Advertising

Transit’s Impact in Reaching a Wider Audience

Mobile Advertising

Bus Advertising

Subway and Rail Displays

Truckside Advertising

Taxi Advertising

Vehicle Wrapped Advertising

Street Furniture

Appeal of Street Furniture Advertising

Some Forms of Street Furniture

Bicycle Racks

Bus Benches

Bus Shelters

Telephone and Information Kiosks

In-Store Displays

Convenience Store Displays

Displays on Parking Structures

Shopping Mall Displays

Newsstand and News Rack Displays

Alternate Forms of Outdoor Advertising

Nothing Airy about Hot Air Balloons

Alternate Outdoor Advertising Formats - A Sneak Preview

Airport Displays

Airborne Displays

Stadiums and Arenas

Commercial Restrooms

Dry Cleaning Hangers and Shopping Bags

Digital Video Screens

Competitive Analysis

Table 3: Leading Players in the Global Outdoor Advertising Market for 2004, 2005 and 2006: Percentage Breakdown of Revenues for Clear Channel, JC Decaux, CBS Outdoor, Lamar, Stroer DSM + DERG, Affichage Holding, Metrobus, Maiden, AWK, News Outdoor, Cemusa, Wall, Van Wagner, Pattison and Others (includes corresponding Graph/Chart)

4. Product/Service Launches

Daktronics Launches DAKTicker® Display Product

Zoom Starts New Digital Billboard Network

Captivate Network Introduces the Captivate Suburban Network™

Fairway Launches Digital Billboard

Clear Channel Outdoor Installs Digital Billboard Across Four US States

Trans-Lux Installs Digital Billboard in Canada and the US

Lamar Outdoor Launches New Digital Billboard

Clear Channel Launches First Indoor Digital Billboard Network

EPAMEDIA Introduces Novel Digital Advertising Format in Austria

Clear Channel Launches Digital Billboard Networks in Milwaukee and Tampa

Made-U-Look Promotions Re-launches Outdoor Advertising Website

Wall to Supply Street Furniture Products in Bulgaria

Zoom Media Introduces Planning Tool, Zoom Recall™

CityVision Installs LED Screen in Moscow

Diyar Outdoor Installs Additional Advertising Billboards in Iraq

Viacom Outdoor Introduces Bluetooth Supported Posters

Daktronics, Inc. Develops ProStar Displays for Clear Channel Communications

5. Recent Industry Activity

Highfields Raises Stake in Clear Channel

UBS Buys Stake in Clear Channel

Independent News & Media to Acquire Stake in Clear Channel Independent

Times Media Group to Use Clear Channel Outdoor’s Billboards

Adspace Expands Partnership with CBL

Adspace Mall Network Enters Minneapolis Market

Zoom to Acquire Alloy’s InSite Advertising

Entravision Communications to Sell Billboard Advertising Business

Neo Advertising, Traffic Merge to Form Neo-Traffic

Clear Channel Installs Largest Steaming Billboard In UK

EPAMEDIA Pockets Megaboard Slovakia

Lightscape Technologies to Set up JV in China

Jingwei to Acquire Red Flag

MediaCorp Acquires Stake in Dahe Media

CMG Enters MOU with Premium AG

Laqshya Media Strikes Deal with GMR

Ströer Media Acquires Stake in Malaysian Company

Interstate Pockets Magic Media’s Outdoor Advertising Business

Magic Media Acquires Nicol

Magic Media Pockets Unisign Corp

UEM to Acquire Big Traffic

Clear Channel to Install Digital Billboards for FBI

Daktronics Renews Partnership with NACDA

Daktronics Bags Orders for New Valo™ OT Digital Billboards

Zoom Expands Fitness Network

SignStorey Pockets Captive Audience

CBS Acquires SignStorey

Adspace Mall Network Forays into Detroit Market

Adspace Mall Network Expands to North Carolina and Oregon

Glimcher Strikes Deal with Adspace Networks

Fairway Takes Over Abbott Sign

Clear Channel Partners with Las Vegas Monorail

Titan Acquires Advertising Rights of Academy Bus

News Outdoor Russia Acquires Five Russian Companies

News Outdoor Russia Acquires Stake in Youth Advertising

Epamedia Acquires Multireklam

Big FM Sets up Outdoor Advertising Business

Aisi Realty Acquires Kiev

GMT to Acquire Primesight

Wo Kee Hong Acquires DOTV

Xinhua Finance Media Pockets Convey Advertising

Clear Channel Takes over Klass Advertising

JCDecaux Creates JV in Kazakhstan

CMG to Set up JV with Harbin Shengdong

EPAMEDIA Acquires BillboCity

EPAMEDIA Takes over Croatian Firm

CBS Outdoor to Acquire Haveco

Outdoor Akzent Renamed Epamedia International

JCDecaux & Wall Mull over Assets Swap and JV Agreement

Carroll Advertising Signs $1M Billboard Deal

Blue Outdoor Secures Advertising Rights for Pyramid Malls

CBS Forms New Business Division for Local Advertising

Border Billboard Joins as Affiliate of SeeSaw Networks

CBS/Decaux Wins Street Furniture Contract for California

Pittsburgh Steelers to Install Daktronics HD-X Display at Heinz Field

EPAMEDIA Acquires Hungarian Major, Intermedia

Affichage Holding to Expand Advertising Operations in Romania and Bulgaria

JCDecaux Secures Two Long-Term Contracts for Strasbourg

JCDecaux, BT Payphones Ink Multi Year Agreement

JCDecaux Wins Multi-Year Contract for Mulhouse and its Suburbs, East France

JCDecaux Renews Street Furniture Contracts in Ile-de-France

Adshel Wins Street Furniture Contract for Canberra

Focus Media Enters Internet Advertising Media Through the Acquisition of Allyes

Thomson & CGEN Join Hands for Outdoor Media Networks

IN&M Bids for Australian Major, APN

Media Prima to Fully Own Big Tree

JCDecaux Forms JV in Middle East

JCDecaux Wins Contract from Besançon

Fairway Outdoor Buys Advertising Assets of Innovative Media

Clear Channel Outdoor Acquires US Outdoor Advertising Firm

CBS Outdoors Acquires Transtop Minnesota

Planar Systems Acquires Clarity Visual Systems

Thomson Pockets Convergent Media Systems

Clear Channel Outdoor Mounts Digital Billboard Network in Albuquerque

Clear Channel Outdoor, NAAC Conclude Alert Tests

Clear Channel Pockets Advertising Contract for Seattle

Wal-Mart Stores Rolls Out In-Store Media Network

SignStorey, CBS Ally for In-Store Media Content

Zoom Media Forms Alliance with Smart One Media

Lamar Advertising to Buyback Shares

Clear Channel Communication Give its Consent for $26.7B Merger

Clarity Visual Systems, AdSpace Networks Ink $3.8M Agreement

AdSpace Networks Adds Seven New Markets

Clear Channel Signs Bus Advertising Deal for Marin County, California

Clear Channel Outdoors Pockets Bus Advertising Franchise for Phoenix City

Fairway Outdoor Advertising Enters the Chattanooga Market

Clear Channel Outdoor Wins MCTS Contract for Bus Shelter/Transit Advertising

Daktronics Expands Billboard Production Capacity

NextMedia Alternative Inks Agreement with K-mart to Provide In-Store Ad Displays

JCDecaux Sets Up Billboard Division in New York County

Fairway Outdoor Advertising, Clear Channel Exchange Billboards

MCDecaux Secures 20-yr Contracts from Japanese Transport Companies

Clear Channel Outdoor Ties Up With Mitsui to Foray Into Japan

Clear Channel Japan Secures First Contract from Kawasaki

Mitsui & Co, ADK & DNP Launch Comprehensive Retail-Media Solutions in Japan

Titan Worldwide Acquires Maiden Outdoor Group in Ireland

epa!-Holding Consolidates Business to Create EPAMEDIA

EPAMEDIA Wins Street Furniture Contract for Moldavian Capital

Alma Atermon Plans to Enter Romanian Outdoor Advertising Market

Wallstreet Fasadoch Trafikreklam AB Acquires Credo

JCDecaux Lietuva, BBHB Agree on Strategic Co-operation

JCDecaux Renews Advertising Contract with Seven Key Portuguese Airports

JCDecaux Acquires Eastern European Major, MAG International

JCDecaux Forays Into Russian and Ukrainian Outdoor Advertising Markets

News Outdoor, ST Development Ink Pact

Barco, Prismaflex Sign Distribution Agreement for Out-of-home Advertising

Clear Channel Outdoor, Cemusa Win Street Furniture and Billboard Contract

Affichage Romania Acquires Romanian Billboard Network

Multireklam Acquires Major Stake in Effect Media

Clear Channel Outdoor, Magink Introduce Digital-Ink Billboards in UK

Viacom Outdoor Wins London Underground Advertising Contract

Clear Channel Outdoor Secures Additional Contract in Rome

JCDecaux Takes Over VVR-Berek from Berliner Verkehrsbetriebe

JCDecaux Secures Bus and Tramway Shelters Contract

Viacom Outdoor Acquires Pass Affiches SAS

JCDecaux Renews and Expands Contract with Cannes City

JCDecaux SA Renews Billboard Contract for Nice City, France

JCDecaux Renews Contract for Street Furniture with Auvergne

JCDecaux Renews Street Furniture Contracts for Six French Municipalities

JCDecaux Renews Street Furniture Agreements in France

Media Prima Berhad Acquires TRC, BTO, and UPD

GIIR & Clear Channel Outdoor Ink Strategic Alliance

JC Decaux Secures Street Furniture Contract in China

Enjoy Media Acquires Major Stake in Chinese Exterior Advertising Firm, U&D

JCDecaux Barges into Central Asian Advertising Market

TOM Group Forms Strategic Partnership with SPH

Clear Media Acquires Street Furniture Ad Panels in China

JC Decaux Secures Advertising Contract in New Delhi

BMC Enters Into Agreement with CRCM

JC Decaux Renews Contract with Hong Kong International Airport

Network Plans to Expand Street Furniture Business

Barco Signs Contract with Emaar for LED Displays

Diyar Outdoor Expands its Network to the Holy City Karbala

Viacom Outdoor Latino Adopts the New Name 'CBS Outdoor Latino'

Heatwave Develops 27,560 Mobile Billboards

Hewlett Packard Introduces New Technologies and Method for Outdoor Advertising

Fairway Acquires Branch Office to Extend Services to Tennessee

JCDecaux Acquires Allam Group

Port of Oakland Signs Deals for More Ads on Bay Bridge Toll Plaza Billboards

China Media Group Selected as the Advertising Placement Agent by Beijing Ren Ren

Clear Channel Outdoor Bags Street Furniture Contract from Cheshire County

Metro Renews Contract with Clear Channel

Viacom Outdoor Receives FirstGroup Contract

Viacom Outdoor Bags Aircoach Advertising Contract

TA Associates Partners with Circle Graphics

Nielsen Monitor-Plus Improves Outdoor Measurement Services

Florida Commerce Adopts Mobile Billboard Concept

Craig Realty Group Acquires Billboard Video

Viacom Agrees to Acquire 70% Stake in Magic Media

Alliance Media Acquires Monier Outdoor Advertising

Outdoor Akzent Acquires Stake in EuroMedia

Lamar Advertising Company Takes over Obie Media Corporation

Clear Channel Sets Up a New Division

JCDecaux Opens New Division, Open@JCDecaux

Zoom Media Introduces BMS.net for Outdoor Advertising

OAAA Launches New Outdoor Creative Testing Software, Outdoor Drive

Mobile Media Acquires Freight Media

Clear Channel Wins £250 Million Street Furniture Advertising Contract

Viacom Outdoor Introduces Digital Escalator Posters

Enjoy Media Holdings Acquires 60% Stake in Tianhua

Viacom Outdoor Extends the Advertising Contract of Italian Railways

Viacom Outdoor Bags the Tyne & Wear Metro Advertising Contract

JSA Enters into JV Agreement with Gehua Group

JSA Acquires MPIH and Texon International

Bell Canada Partners With Sony & Convergent Media

Clear Media Acquires 3000 Advertisement Panels in China

Fairway Takes Over Eagle Outdoor Advertising

Clear Channel Acquires Medallion Taxi Media

Advent International Acquires AVIP GROUP

Billboard Video Takes Over MultiMedia Electronic Programmable Signs

Next Media Group Takes Over the Outdoor Advertising Assets of Myrtle Beach

Clear Channel Billboards Wins Edinburgh City Council Ad Contract

News Outdoor Russia Receives $65 million Credit from EBRD

Adshel Wins Prudential Ad Contract

Somerfield Awards Point of Sale Retail Advertising Contract to Adshel

Adshel Receives Guildford Street Furniture Advertising Contract

Omnivex Software Wins Contract from Paramount Canada’s Wonderland

JCDecaux Takes Over Alma Quattro

Fairway Acquires Visual Outdoor

Titan Outdoor Holdings Acquires New York Outdoor Advertising Assets of PNE Media

Clear Channel Acquires E. K. Straas

Clear Channel Billboards Wins Contract from Earls Court and Olympia

Samsung America Signs Agreement with Billboard Video

Lamar Advertising Signs an Agreement with Clear Channel Outdoor

Adshel Receives Street Furniture Contract from Coventry

Omnivex Corporation Enters into Agreement with Anaheim Marriott Hotel

Stroer Group Acquires Europlakat Polska

Infinity Broadcasting Corporation’s Outdoor Advertising Divisions Merge

6. Focus on Select Players

Adams Outdoor Advertising (USA)

AdSpace Networks, Inc (USA)

Captivate Network (USA)

Clear Channel Outdoor Inc. (USA)

Clear Media Limited (China)

CBS Corporation (USA)

CBS Outdoor (UK)

CBS Outernet (USA)

Daktronics, Inc. (USA)

DDI Signs (USA)

EPAMEDIA (Austria)

EuroMedia Group S.A. (Romania)

Fairway Outdoor Advertising (USA)

JCDecaux Group (France)

Lamar Advertising Company. (USA)

MarketForward (USA)

Primedia Outdoor Pty Ltd. (South Africa)

PRN Corporation (USA)

Planar Systems (USA)

Titan Outdoor Limited (Ireland)

Van Wagner Communications (USA)

Zoom Media, Inc (Canada)

7. Global Market Perspective

Table 4: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 5: World Long-term Projections for Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 6: World 10-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 7: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 8: World Long-term Projections for Billboard Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 9: World 10-Year Perspective for Billboard Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 10: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 11: World Long-term Projections for Transit Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 12: World 10-Year Perspective for Transit Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 13: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 14: World Long-term Projections for Street Furniture Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 15: World 10-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 16: World Recent Past, Current and Future Analysis for Alternate and Other Forms of Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 17: World Long-term Projections for Alternate and Other Forms of Outdoor Advertising by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 18: World 10-Year Perspective for Alternate and Other Forms of Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Current and Future Analysis

Evolution of Outdoor Advertising in the US

Outdoor Advertising - Regulatory Environment

US Outdoor Billboard Industry - Regulatory Constraints

Digital Billboards: A Revolutionary Innovation in Outdoor Advertising

An Overview of the Digital Signage Market in North America

Factors Influencing the Market

Digital Signage Networks

Networks Funded by the Network Operator

Network Funded by the Client

Planning and Implementation of Digital Signage

Digital Signage Applications

Banking and Finance Industry

Issues Relating to Digital Signage

Digital Signage Software Markets in North America

Various Competitive Factors

Competition Levels

Competitors

Noteworthy Market Launches

Significant Acquisitions

North American Digital Signage Displays Market

Various Competitive Factors

Competition Levels

Competitors

Noteworthy Market Introductions

Significant Acquisitions and Joint Ventures

Major End-Users of Digital Signage Software and Displays

Advertising Network Operators in the Digital Signage Markets of North America

Various Competitive Factors

Competition Levels

Competitors

Noteworthy Market Entries

Significant Acquisitions

Total Advertising Expenditure - An Overview

Table 19: US Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Advertising Expenditure by Media

Table 20: Leading Ad Spending Categories by Media in the US (2005 & 2006): Percentage Breakdown of Expenditure by Television Media (Network TV, Cable TV, Spot TV, Syndication - national, Spanish Language TV), Magazine Media (Consumer Magazines, B2B Magazines, Sunday Magazines, Local Magazines, Spanish Language Magazines), Newspaper Media (Local Newspapers, National Newspapers, Spanish Language Newspaper), Radio Media (Local Radio, National Spot Radio, Network Radio), Internet Media, Outdoor Media, and Others (includes corresponding Graph/Chart)

Advertising Expenditure by Company

Table 21: Leading Advertisers in the US (2005 & 2006): Total Ad Spending by Company - Procter & Gamble, General Motors, Time Warner, Verizon Communications, AT&T, Johnson & Johnson, Daimlerchrysler, Ford Motor, Walt Disney and News Corp (includes corresponding Graph/Chart)

Advertising Expenditure by Category

Table 22: Leading Advertising Categories in the US (2005 & 2006): Total Ad Spending by Category - Auto (Domestic/Non-Domestic), Telecom, Financial Services, Misc Retail, Local Services & Amusements, Direct Response, Personal Care Products, Travel & Tourism and Pharmaceuticals (includes corresponding Graph/Chart)

Product/Service Launches

Strategic Corporate Developments

Focus on Select US Players

B. Market Analytics

Table 23: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 24: US Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 25: US 10-Year Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 26: US 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years1998, 2008 and 2012 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current and Future Analysis

Total Ad Expenditure in Canada - An Overview

Table 27: Canadian Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Product/Service Launch

Strategic Corporate Developments

Key Player

B. Market Analytics

Table 28: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 29: Canadian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 30: Canadian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Current and Future Analysis

Total Japanese Ad Expenditure - An Overview

Table 31: Japanese Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Strategic Corporate Developments

B. Market Analytics

Table 32: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 33: Japanese Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 34: Japanese 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Current and Future Analysis

Total Advertising Expenditure in Europe - A Perspective

Table 35: European Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 36: European 10-Year Perspective for Total Advertising Expenditure by Geographic Region - Percentage Breakdown of Dollar Expenditures for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart)

B. Market Analytics

Table 37: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 38: European Long-term Projections for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 39: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 40: European Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: European 10-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 42: European 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4a. Austria

A. Market Analysis

Current and Future Analysis

Product Launch

Strategic Corporate Developments

EPAMEDIA -A Key Austrian Player

B. Market Analytics

Table 43: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 44: Austrian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 45: Austrian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4b. Belgium

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 46: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 47: Belgian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditure in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48: Belgian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4c. France

A. Market Analysis

Current and Future Analysis

Strategic Corporate Developments

JCDecaux Group - A Key French Player

B. Market Analytics

Table 49: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 50: French Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51: French 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4d. Germany

A. Market Analysis

Current and Future Analysis

German Outdoor Advertising Market - An Overview

Product Launches

Strategic Corporate Development

B. Market Analytics

Table 52: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 53: German Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54: German 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4e. Greece

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 55: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includescorresponding Graph/Chart)

Table 56: Greek Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 57: Greek 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4f. Hungary

A. Market Analysis

7Current and Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 58: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 59: Hungarian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60: Hungarian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4g. Ireland

A. Market Analysis

Current and Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 61: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 62: Irish Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63: Irish 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4h. Italy

A. Market Analysis

Current and Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 64: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 65: Italian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 66: Italian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4i. The Netherlands

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 67: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 68: Dutch Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 69: Dutch 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4j. Norway

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 70: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 71: Norwegian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 72: Norwegian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4k. Poland

A. Market Analysis

Current and Future Analysis

Statistical Findings

Table 73: Advertising Spends in Poland (2005): Percentage Breakdown of Ad Expenditure by Advertising Categories - Telecom, Entertainment and Culture, Retail, Food, Automotive/Transport and Others (includes corresponding Graph/Chart)

Strategic Corporate Development

B. Market Analytics

Table 74: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 75: Polish Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 76: Polish 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4l. Portugal

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 77: Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 78: Portuguese Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 79: Portuguese 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4m. Spain

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 80: Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 81: Spanish Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 82: Spanish 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4n. Sweden

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 83: Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 84: Swedish Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 85: Swedish 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4o. Switzerland

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 86: Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 87: Swiss Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 88: Swiss 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4p. The United Kingdom

A. Market Analysis

Current and Future Analysis

Outdoor Media Market in the UK

Market Sectors

Roadside Sector

Transport Sector

Retail/PoS/Leisure

Outdoor Advertising Market in Great Britain

Leading Advertisers

Leading Categories

Market in 2004

Market Share

Leading Advertisers

Leading Categories

Postar

Product/Service Launch

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 89: UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 90: UK Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 91: UK 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4q. Russia

A. Market Analysis

Current and Future Analysis

Russian Outdoor Advertising Market - An Overview

Amendments to the Outdoor Advertising Law

Product/Service Launch

Strategic Corporate Developments

B. Market Analytics

Table 92: Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 93: Russian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 94: Russian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4r. Rest of Europe

A. Market Analysis

Current and Future Analysis

Table 95: Romanian Market for Outdoor Advertising in 2004: Percentage Breakdown of Billings by Company for Euromedia, News, Betacons, Efect, Churchill and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

EuroMedia Group S.A. (Romania) - A Key Player in Rest of Europe

B. Market Analytics

Table 96: Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode / Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 97: Rest of Europe Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 98: Rest of Europe 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Current and Future Analysis

Total Advertising Expenditures in Asia-Pacific - An Overview

Table 99: Asia-Pacific Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 100: Asia-Pacific 10-Year Perspective for Total Advertising Expenditure by Geographic Region - Percentage Breakdown of Dollar Expenditures for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart)

B. Market Analytics

Table 101: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 102: Asia-Pacific Long-term Projections for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 103: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 104: Asia-Pacific Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 105: Asia-Pacific 10-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 106: Asia-Pacific 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5a. Australia

A. Market Analysis

Current and Future Analysis

Australia Unveils Initiatives to Encourage Outdoor Advertisements

Benefits of Outdoor Medium

Campaigns to Create Awareness About Outdoor Advertising

Road Outdoor Audience Measurement System (ROAM)

Road Reader System

Table 107: Leading Players in the Australian Outdoor Advertising Market for 2004, 2005 and 2006: Percentage Breakdown for APN Outdoor, Eyecorp, JC Decaux and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

B. Market Analytics

Table 108: Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 109: Australian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 110: Australian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5b. China

A. Market Analysis

Current and Future Analysis

Chinese Outdoor Advertising Market - An Overview

Outdoor Advertisement Gaining Ground in China

Largest Billboard in the World (2006)

China - Third Leading Market for Outdoor Advertising

Competitive Analysis

Regulatory Issues (2004)

Shanghai, Beijing and Guangzhou Lead the Outdoor Advertising Market (2004)

Strategic Corporate Developments

Clear Media Limited - A Key Chinese Player

Table 111: Leading Advertisers in the Chinese Outdoor Advertising Market in 2005: Percentage Breakdown for CMCC, China Telecom, China Unicom, Nokia, CNC, Uni-President, ICBC, Samsung, Tingyi and Agriculture Bank of China (includes corresponding Graph/Chart)

Table 112: Leading Players in the Chinese Outdoor Advertising Market for 2004, 2005 and 2006): Percentage Breakdown for Clear Media, Media Nation, Tom Outdoor, MPI, Focus Media and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 113: Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 114: Chinese Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 115: Chinese 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5c. Hong Kong

A. Market Analysis

Current and Future Analysis

Outdoor Advertising Market Review: Hong Kong

Strategic Corporate Developments

B. Market Analytics

Table 116: Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 117: Hong Kong Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 118: Hong Kong 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5d. India

A. Market Analysis

Current and Future Analysis

Outdoor Advertising Industry in India

Ban on Tobacco Ads Give Fillip to Outdoor Ad Media in India

Strategic Corporate Developments

B. Market Analytics

Table 119: Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 120: Indian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 121: Indian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5e. Indonesia

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 122: Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 123: Indonesian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 124: Indonesian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5f. Malaysia

A. Market Analysis

Current and Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 125: Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 126: Malaysian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 127: Malaysian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5g. New Zealand

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 128: New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 129: New Zealand Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 130: New Zealand 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5h. The Philippines

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 131: Philippine Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 132: Philippine Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 133: Philippine 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5i. Singapore

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 134: Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 135: Singaporean Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 136: Singaporean 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5j. South Korea

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 137: South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 138: South Korean Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 139: South Korean 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5k. Thailand

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 140: Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 141: Thai Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 142: Thai 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Current and Future Analysis

Total Outdoor Advertising Expenditures in Latin America - An Overview

Table 143: Latin American Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 144: Latin American 10-Year Perspective for Total Advertising Expenditure by Geographic Region - Percentage Breakdown of Dollar Expenditures for Argentina, Brazil, Chile, Peru and Venezuela for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart)

Strategic Corporate Development

B. Market Analytics

Table 145: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 146: Latin American Long-term Projections for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 147: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode / Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 148: Latin American Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 149: Latin American 10-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for Argentina, Brazil, Chile, Peru and Venezuela for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 150: Latin American 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6a. Argentina

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 151: Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 152: Argentinean Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 153: Argentinean 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6b. Brazil

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 154: Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 155: Brazilian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 156: Brazilian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6c. Chile

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 157: Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 158: Chilean Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 159: Chilean 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6d. Peru

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 160: Peruvian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 161: Peruvian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 162: Peruvian 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6e. Venezuela

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 163: Venezuelan Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 164: Venezuelan Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 165: Venezuelan 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7. Middle East & Africa

A. Market Analysis

Current and Future Analysis

Total Advertising Expenditure in Middle East & Africa - An Overview

Table 166: Middle East & African Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region - Israel, Kuwait, South Africa, Turkey and UAE Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 167: Middle East & African 10-Year Perspective for Total Advertising Expenditure by Geographic Region - Percentage Breakdown of Dollar Expenditures for Israel, Kuwait, South Africa, Turkey and UAE for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart)

Product/Service Launch

Strategic Corporate Development

B. Market Analytics

Table 168: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, Turkey and UAE Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 169: Middle East & African Long-term Projections for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, Turkey and UAE Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 170: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 171: Middle East & African Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 172: Middle East & African 10-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditures for Israel, Kuwait, South Africa, Turkey and UAE for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 173: Middle East & African 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7a. Israel

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 174: Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 175: Italian Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 176: Israeli 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7b. Kuwait

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 177: Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 178: Kuwaiti Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 179: Kuwaiti 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7c. South Africa

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

Primedia Outdoor Pty Ltd. - A Key South African Player

B. Market Analytics

Table 180: South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 181: South African Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 182: South African 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7d. Turkey

A. Market Analysis

Current and Future Analysis

B. Market Analytics

Table 183: Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 184: Turkish Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 185: Turkish 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7e. United Arab Emirates

A. Market Analysis

Current and Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 186: UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 187: UAE Long-term Projections for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 188: UAE 10-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 258 (including Divisions/Subsidiaries - 284)

Region/Country Players

The United States 178

Canada 13

Japan 9

Europe 46

France 4

Germany 8

The United Kingdom 8

Italy 1

Russia 4

Rest of Europe 25

Asia-Pacific (Excluding Japan) 30

Latin America 4

Africa 4

Abstract

This report analyzes the worldwide markets for Outdoor Advertising in Millions of US$. The specific Modes/Formats analyzed are Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual forecasts are provided for the period of 2001 through 2015. The report profiles 259 companies including many key and niche players worldwide such as Adams Outdoor Advertising, AdSpace Networks, Inc., Captivate Network, Clear Channel Outdoor, Clear Media Limited, CBS Corporation, CBS Outdoor, CBS Outernet, Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, JCDecaux Group, Lamar Advertising Company, MarketForward, Primedia Outdoor Pty Ltd., PRN Corporation, Planar Systems, Titan Outdoor Limited, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources

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