Online Advertising

Published by: Global Industry Analysts

Published: May. 1, 2008 - 636 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Online Advertising

Search Format

Display Advertising

Others

Classifieds and Auctions

Rich Media

Sponsorship

Referrals

Slotting Fees

E-mail

II. EXECUTIVE SUMMARY

1. Industry Overview

A Curtain Raiser

Table 1: Worldwide Advertising Market (2005): Percentage Breakdown by Media - Television, Newspapers & Magazines, Radio, Outdoor & Others, Internet and Cinema (includes corresponding Graph/Chart)

Table 2: Worldwide Internet Market (2005): Percentage Breakdown of Leading Search Engines - Google, Yahoo! MSN, AOL/Time Warner, Ask.Com and Others Ranked by Total Searches (includes corresponding Graph/Chart)

Table 3: Worldwide Online Social Network Ad Spending in US$ Millions for Years 2006 through 2010 (includes corresponding Graph/Chart)

Current Spotlight

Market Dynamics

Online Advertising Expenditure Goes Up

Global Market Analysis

Comparative Analysis

Benefits of Various Advertising Media

Comparison of Different Advertising Media Based on Varied Parameters

Conventional Media Vs Online Advertising Medium

Rich Media - A Rising Concept

Genesis

Rich Media - The Killer Application

Standard Formats

Behavioral Targeting - An Out-of-Box Service

Advertising Network Model

Trends and Issues

Continuous Shift Towards Online Advertising

Mobile Advertising Portrays Vibrant Opportunities

Online Industry Welcomes Open Source Solutions

Rich Media Market Rapidly Undergoes Changes

Video Streaming - A Multifaceted Advertising Mode

Software Technology Improvements Facilitate Online Ads

Other Side of Online Advertising

Online Advertising Frauds Cost Online Companies

Major Bottlenecks in Online Advertising

2. Online Advertising - Overview

Introduction

Online Advertisement Formats

Search

Display Advertising

Classifieds and Auctions

Rich Media

Sponsorship

Referrals

Slotting Fees

e-mail

3. Product Innovations/Introductions

Turn Introduces Turn Smart Market

TradeDoubler Releases td AdMatch

Advertising.com to Introduce PubAccess

DoubleClick Releases Widget Ad Rich Media Format

Google Launches Google Gadget Ads™

DoubleClick Introduces TEASER Advertising Format

DoubleClick Launches DE 6.5 software

DoubleClick Unveils DFP Dashboard

DoubleClick Introduces an Online Marketplace

HopStop.com Unleashes Location Based Advertising Base

Undertone Networks Introduces A New Service

YuMe Networks Introduces an Online Service

Ceelox Launches Scram

Petry Media to Establish Digerati iSales Division

AllAdSpace.com Launches A Free Ad Platform

MIVA Media Rolls Out MIVA Monetization Center in the US & UK

Viewpoint Releases NanoNet

DoubleClick Unleashes an Advertising Solution, Live Streaming

Yell.com Enhances Advertising Portfolio

Yahoo! Introduces New Search Marketing Ranking Model in the US

Google Rolls Out Click-to-Call Online Ad Product In India

MediaWhiz Rolls Out adNet

Accoona Introduces Exchange Place

Viewpoint Releases Internet Marketing Technology Product Series

Microsoft Offers More Channels in China

Mooter Media Launches Mooter Media Network in China

Google Unveils Click-To-Play Video Ads

Eyeblaster Enhances Online Video Advertising via Eyeblaster Launch

Microsoft Releases adCenter Service

SpecificMEDIA Unleashes Retargeting.com

Project Entropia Releases VU8.2

Sansui Software Enhances PublishNow! Product Line

AdLINK Internet Media Releases AdLINK SELECT and AdLINK TARGET Networks

Saxotech Rolls Out Saxotech Advertising™

Findology Interactive Media Introduces FRAUD ID

ValueClick Unveils User Retargeting

Affinity Internet Launches TrafficZug

eBay to Release Keyword Advertising System

Yahoo! Launches New Search Marketing Platform

24/7 Real Media Rolls Out Decide DNA™ 6

24/7 Real Media Launches Open AdStream® 6 Network Edition

DoubleClick Launches DART Motif(SM) for Flash-in-Flash

Yahoo! Opens Up New Avenue for Advertisers

DoubleClick Introduces DART Search

Google Introduces Application Programming Interface for Internet Ads

MSN Introduces Creative Showcase for Internet Advertising in Europe

Sina Introduces Proprietary Search Engine, iAsk

Google Introduces Graphical Ad Platform

ThomasB2B Rolls out New Internet Advertising Interface

AGENCY.COM Creates New Dulux Site for Web- based Advertising Campaigns

Wasala Oy Launches Online Advertising Services

Yell.Com Rolls-Out Three New Online Marketing Services

Overture Introduces Keyword Search Advertising Services

Wanadoo, Freeserve, Libero and Web.de Jointly Launch New Pan-European Online

Advertising Network

4. Recent Industry Activity

Dragon Media Online Acquires Don't Blink Media

Time Warner Takes Over buy.at

Leading Newspaper Groups of the US Sets up quadrantONE

Yahoo! to Acquire Tensa Kft

AOL Takes Over Goowy Media

Hearst-Argyle Television Associates with Google

AT&T to Take Over Ingenio

AOL Acquires Quigo

Sina’s Division to Collaborate with Northgate Technologies

Yahoo to Acquire Blue Lithium

Lagardere Active Takes Over ID Regie

Yahoo Acquires Share of Tyroo

TradeDoubler Takes Over Interactive Marketing Works

Disaboom Signs Agreement with Bioness

Yahoo Acquires Stake in Right Media

Media Initiatives Group Acquires Dedicated Marketing Solutions

Intelective Communications Takes Over 82 Media

PagesJaunes Groupe Acquires Stake in Horyzon Companies

EyeWonder Acquires Vendi Interactive

Idearc Takes Over Switchboard

Datran Media Acquires Chintano

Apollo Group Takes Over Aptimus

MediaWhiz Holdings Acquires Auction Ads

West Point Capital Acquires Intelective Communications

Microsoft Acquires aQuantive

Great Hill Partners Acquires Share of Gorilla Nation Media

Intela Acquires CrispAds

Yahoo Japan Takes Over Overture KK

Click Holding Acquires Tangozebra

Ybrant Technologies Acquires Pennyweb

Vertrue Acquires Neverblue Media

China Media Group Acquires Stake in Guangzhou Waho Culture & Media

Mamma.com Changes Name to Copernic

Washingtonpost.Newsweek Interactive Extends Association with Google

WebMD Seals Pact with Yahoo!

Comcast Associates with Yahoo!

Platform-A Sets Up Marketing Solutions Unit

Microsoft Buys aQuantive

Google Acquires DoubleClick

WPP Acquires 24/7 Real Media

Yahoo! Gets Hold of Right Media

Focus Media Acquires Allyes

eBay Acquires StubHub

Advertising.com to Render Services for News Corporation and NBC Universal’s Alliance

AOL Forms Strategic Alliance with PointRoll

Mamma.com Joins Hands with Entrieva

Mamma.com Inks an Agreement with Thomson Local

Internap Acquires VitalStream

Meredith Buys New Media and Genex

Local.com Buys soUno Directional Media Solutions

Vertrue Acquires Neverblue Media

PRIMEDIA Acquires RentalHouses.com

Eastpoint AB Acquires Affiliator AB

iCrossing Acquires Spannerworks

Google Forays into In-game Advertising Market

Media Corp Acquires Credit Card Portal

YBrant acquires AdDynamix

DoubleClick Takes Over Tangozebra

Viewpoint to Purchase MAKOS Advertising L.P

Website Pros to Buy Submitawebsite.com

AOL Withdraws offer to Acquire TradeDoubler

Foresight Invests in UK-based Utarget

Gesca Digital Forms Alliance with Olive Canada Network

Pixelpark Acquires Majority Stake in E7

Business.com Teams Up with Wall Street Journal

New York Times Collaborates with Monster Worldwide

SPIR Communications and Schibsted Merge Operations

Fox Interactive Media Buys Strategic Data Corporation

Cyrte Invests in Spotzer Media

Friendster Inc. Joins Google

Active Athlete Media Extends Agreement with A.S.O

Enjoy Media Acquires 60% Stake in Jinan HuiZhi Advertising

Edgeio Acquires Adaptive Real Estate Services LLC

Yahoo Acquires AdInterax

DoubleClick Acquires Stake in ADTECH AG

WebTrends Acquires ClickShift

DoubleClick Acquires Klipmart Corp

365 Media Group Acquires Sportal Australia

MediaWhiz Acquires Text Link Ads

Google Acquires Upstartle

UOL Forms Partnership with Videolog

Emitch to Acquire Mitchell & Partners

aQuantive Acquires Accipiter Solutions

Daum Communications Forms Alliance With Google

Accipiter Signs an Agreement with Mooter Media

ValueClick Purchases Shopping.net

Global Media and Bigmouthmedia Merge Operations

Yahoo and Telemundo Merge Sites

McCann Selects MRM as an Online Advertising Center

Accipiter Takes Over BidClix

Telstra Acquires Stake in SouFun

Google Inks Distribution Agreement with eBay

Aptimus Purchases High Voltage Interactive

myGeek Changes Corporate Name to AdOn Network

Kanoodle Changes Name to Seevast

Adverline Acquires Societe.com

Advert Stream Buys Numerik ART

Photon Acquires Australian Representative

ESPRE Solutions and MyE Networks Team Up to Form JV

Media group Associated Newspapers Acquires Three Websites

Photon Acquires iMega

Interpublic Collaborates with Facebook

WPP Acquires M80

Yahoo Forms Alliance with eBay

VitalStream Takes Over Eonstreams

So-net M3 Acquires MDLinx

GroupM Establishes JV with Huang Yang Lian Zhong Corp

AOL Takes Over Lightningcast

Kanoodle Inks an Agreement with Dow Jones

America Online Changes Corporate Name to AOL

Enjoy Media Purchases Stake in YYFC.com

Internet Business Group Acquires two Online Advertising Companies

Gannett Purchases Planet Discover

MediaWhiz Acquires MonetizeIt

Avenue A | Razorfish Takes Over e-Crusade

News Invest Acquires Pulpmedia

Internet Gold Acquires Stake in Hype

InfoUSA Purchases Digital Connexxions

Dominion Acquires Advanced Access

Fast Search Acquires Platefood Limited

Advertising.com Forays Into Japanese Internet Advertising Market

Vendare and Netblue Merge Operations

Ybrant Acquires MediosOne

FTS Acquires Stake in Elysium Internet

destra to Acquire New Media

ValueClick Integrates ValueClick Media and Fastclick

NHN Acquires 1noon

CNET Acquires Xcar.com.cn

NameMedia Buys Out Morefocus Group

Zenith Media Purchases Moxie Interactive

Internet Business Group Acquires Assets of Cheapflights Limited

DoubleClick Acquires Falk eSolutions

United Online Buys MyPoints, Inc

Northcliffe Digital Upgrades Accipiter AdManager Agreement

WebVisible Forms Alliance with Yellow Pages Group

Ask.com Signs a Multiyear Agreement with LYCOS

Jumpstart Automotive Signs a Pact with ValueClick

24/7 Canada Inc. Changes Its Name

24/7 Canada and Trader Classified Media Ink an Accord

Cawley Nea\TBWA Sets Up Agency.com Dublin in Ireland

HYPERVISION to Become a Part of Agency Network

R.H. Donnelley Acquires Dex Media

eBay Acquires Tradera.com

Enjoy Media on an Acquisition Spree

IAC Advertising Solutions and the Huffington Post form an Alliance

Verizon SuperPages.com Extends Agreement with InfoSpace

Sohu.com Inks a Multi Year Agreement with Joyo.com

Nissan North America and Microsoft Extend Alliance

ValueClick Acquires Fastclick

Yahoo Expands its Online Advertising Division

24/7 RealMedia Signs Agreement with BBC World

AOL Partners with DoubleClick

Tribune Teams Up with Google

5. Focus on Select Global Players

24/7 Real Media, Inc. (USA)

AOL, LLC (USA)

Baidu.com, Inc. (China)

Copernic, Inc. (Canada)

DoubleClick, Inc. (USA)

Eniro AB (Sweden)

Google, Inc. (USA)

IAC/InterActiveCorp. (USA)

IAC Search & Media (USA)

InfoSpace, Inc. (USA)

MSN (USA)

Sina Corporation (China)

Sohu.com, Inc. (China)

Tencent, Inc. (China)

Tom Online, Inc. (China)

TradeDoubler AB (Sweden)

ValueClick, Inc. (USA)

Yahoo, Inc. (USA)

6. Global Market Perspective

Table 4: World Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 5: World Long Term Projections for Online Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 6: World 10-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 7: World Recent Past, Current and Future Analysis for Online Advertising (Search) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 8: World Long Term Projections for Online Advertising (Search) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 9: World 10-Year Perspective for Online Advertising (Search) by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 10: World Recent Past, Current and Future Analysis for Online Advertising (Display) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 11: World Long Term Projections for Online Advertising (Display) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 12: World 10-Year Perspective for Online Advertising (Display) by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 13: World Recent Past, Current and Future Analysis for Other Online Advertising Modes/Formats by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 14: World Long Term Projections for Other Online Advertising Modes/ Formats by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 15: World 10-Year Perspective for Other Online Advertising Modes/Formats by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Current and Future Analysis

Table 16: United States Online Social Network Ad Spending in US$ Millions (2006-2010) (includes corresponding Graph/Chart)

Table 17: Online Social Network Ad Spending in the United States (2007): Percentage Breakdown of Ad Spends by Network Type (includes corresponding Graph/Chart)

Market Scenario

Competitive Landscape

Table 18: US Online Advertising Market (4thQ 2007): Percentage Breakdown of Revenues by Player - Google, Yahoo, Microsoft and Others (includes corresponding Graph/Chart)

Table 19: US Advertising Market (2005 & 2006): Percentage Breakdown of Advertising Spending in Various Media - Newspapers (local), Network Television, Consumer Magazines, Spot Television, Cable Television, Internet, Local Radio, and Others (includes corresponding Graph/Chart)

Internet Advertising Witnesses Higher Growth Due to its Easy Accessibility

Online Advertising Forms an Effective Marketing Tool for Financial Service Providers

Healthcare Institutions are No Exception

Table 20: United States Pharmaceutical and Health Care Sector Spending on Online Advertising in US$ million (2006-2010) (includes corresponding Graph/Chart)

Table 21: US Online Advertising Market (2006): Percentage Breakdown of Online Ad Spending by Sector - Financial Services, Retail, Media, Telecom, PCs, Auto, Leisure, Pharma, and Others (includes corresponding Graph/Chart)

Surge in Online Dating Services

Automotive Advertising Chasing the Trend

Product Launches/Developments

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 22: US Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 23: US Long Term Projections for Online Advertising by Mode/Format - Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 24: US 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current and Future Analysis

Strategic Corporate Developments

Key Player

B. Market Analytics

Table 25: Canadian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 26: Canadian Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 27: Canadian 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Current & Future Analysis

Strategic Corporate Developments

B. Market Analytics

Table 28: Japanese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 29: Japanese Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 30: Japanese 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Current and Future Analysis

Market Overview

European Online Market Skyrockets

How Do Marketers Benefit from Online Advertising?

Paid Search to Lead Online Ad Growth

Market Accelerators

European Youngsters Have a Penchant for Online Advertising

Online Ad Spend Across Europe

European Associations

European Interactive Advertising Association

Interactive Advertising Bureau

Vital Statistics

Table 31: A Snapshot of Leading Advertisers in European Online Advertising Market -Ranked by Number of Campaigns (includes corresponding Graph/Chart)

Table 32: European Online Advertising Market (2004): Leading Online Ad Publishers - Meine Stadt, Yell.com, Fuorissimo, Italia DVD, MSN United Kingdom, T-Online Germany, Virgilio, Find.co.uk, Tiscali United Kingdom, Free Online, Alt om København, Portail Express, UK Shopping city, MSN Germany and Aftonbladet Ranked by Number of Campaigns Undertaken (includes corresponding Graph/Chart)

Product Launches/Developments

Strategic Corporate Developments

B. Market Analytics

Table 33: European Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 34: European Long Term Projections for Online Advertising by Geographic Region - France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 35: European 10-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for France, Germany, UK, Italy, Spain, Sweden and Rest of Europe for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 36: European Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 37: European Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 38: European 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4a. France

Market Analysis

Current and Future Analysis

Table 39: French Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 40: French Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: French 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4b. Germany

Market Analysis

Current and Future Analysis

Table 42: German Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 43: German Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 44: German 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4c. The United Kingdom

A. Market Analysis

Current and Future Analysis

Online Advertising - An Overview

Table 45: UK Advertising Market (2005): Percentage Breakdown of Online Ad Spending in Major Industries -Finance, Recruitment, Travel & Transport, Automotive, Technology and Others (includes corresponding Graph/Chart)

Rising Online Shopping Spreads the Enticing Net

Creative Freedom

Internet Has More to Offer

Internet Advertising - Constraints

Podcasting Offers Bright Prospects

B. Market Analytics

Table 46: UK Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 47: UK Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48: UK 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4d. Italy

Market Analysis

Current and Future Analysis

Table 49: Italian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 50: Italian Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51: Italian 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4e. Spain

Market Analysis

Current and Future Analysis

Table 52: Spanish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 53: Spanish Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54: Spanish 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4f. Sweden

A. Market Analysis

Current And Future Analysis

Key Players

B. Market Analytics

Table 55: Swedish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 56: Swedish Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 57: Swedish 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis

Current and Future Analysis

Russia

Online Advertising Continues to Lead

B. Market Analytics

Table 58: Rest of Europe Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 59: Rest of Europe Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60: Rest of Europe 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Current and Future Analysis

India

Market Scenario

Growth Inhibitors

An Insight into the Application Areas of Internet and Percentage Breakdown of Leading Websites Used by the Indians in Relevant Application

Product Launches/Developments

Strategic Corporate Developments

B. Market Analytics

Table 61: Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - South Korea, China, Australia and Rest of Asia-Pacific Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 62: Asia-Pacific Long Term Projections for Online Advertising by Geographic Region - South Korea, China, Australia and Rest of Asia- Pacific Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63: Asia-Pacific 10-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for South Korea, China, Australia and Rest of Asia-Pacific for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

Table 64: Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 65: Asia-Pacific Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 66: Asia-Pacific 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5a. South Korea

A. Market Analysis

Current and Future Analysis

Contextual Advertising - The Next Advertising Mantra

B. Market Analytics

Table 67: South Korean Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 68: South Korean Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 69: South Korean 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5b. China

A. Market Analysis

Current and Future Analysis

Overview

Table 70: Chinese Online Advertising Market (2007): Percentage Breakdown of Revenues by Player - Baidu, Sina, Sohu.com and Others (includes corresponding Graph/Chart)

Table 71: Chinese Internet Market (2003-2007): Number of Internet Users in Millions (includes corresponding Graph/Chart)

Table 72: A Glimpse of Demographic Proclivity Towards Internet (includes corresponding Graph/Chart)

Why is Online Advertising More Attractive than Conventional Medium?

Branded Advertising Vs. Search Ads

When is Online Advertising at its Peak?

Table 73: Online Advertising in China: Breakdown of Online Ad Spends As a Percentage of Total Ad Spends for Years 2004 through 2008 (includes corresponding Graph/Chart)

Key Players

B. Market Analytics

Table 74: Chinese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 75: Chinese Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 76: Chinese 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5c. Australia

Market Analysis

Current and Future Analysis

Table 77: Australian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 78: Australian Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 79: Australian 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5d. Rest of Asia-Pacific

Market Analysis

Current and Future Analysis

Table 80: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 81: Rest of Asia-Pacific Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 82: Rest of Asia-Pacific 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Current and Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 83: Latin American Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 84: Latin American Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 011 through 2015 (includes corresponding Graph/Chart)

Table 85: Latin American 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

7. Rest of World

A. Market Analysis

Current and Future Analysis

Overview of Select Markets

Israel

South Africa - Positive Growth on Cards

Strategic Corporate Development

B. Market Analytics

Table 86: Rest of World Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 87: Rest of World Long Term Projections for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 88: Rest of World 10-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 255 (including Division/Subsidiaries - 263)

Region/Country Players

The United States 191

Canada 7

Europe 35

France 4

Germany 3

The United Kingdom 17

Russia 1

Rest of Europe 10

Asia-Pacific (Excluding Japan) 28

Middle East 2

Abstract

This report analyzes the worldwide markets for Online Advertising in US$ Million. The formats of Online Advertising market analyzed are Search, Display, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 255 companies including many key and niche players worldwide such as 24-7 Media Group, AOL LLC, Baidu.com, Inc., Copernic, Inc., DoubleClick, Inc., Eniro AB, Google, Inc., IAC/InterActiveCorp., IAC Search & Media, InfoSpace Inc., MSN, Sina Corporation, Sohu.com Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick, Inc., and Yahoo Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources

Adobe Acrobat Reader 7.0 is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Titles available via "online download" are not affected by this and are still delivered to your reading room immediately.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.