Sports and Energy Drinks

Published by: Global Industry Analysts

Published: May. 1, 2008 - 266 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Sports Drinks

Categories of Sports Drinks

Energy Drinks

II. EXECUTIVE SUMMARY

1. Sports & Energy Drinks Market - An Overview

A Curtain Raiser

Tracking Consumption Patterns

Table 1: Per Capita Consumption of Sports Drinks in Select Countries - In Liters Per Person (2005) (includes corresponding Graph/Chart)

Select Sports and Energy Drink Brands and Manufacturers

A Lucrative Energy Drinks Market Lures New Entrants

Table 2: Number of Energy Drink Launches in the World over the Years 2000-2006 (includes corresponding Graph/Chart)

2. Market Trends

Smart Energy Drinks- The In Thing

Soft Drink Giants Add Fizz to the Market

Younger Generation- Prime Market

Health Concerns Fuel Growth

Ingredients - Becoming More Adventurous

Flavor - Important Factor

Innovation In Full Steam

Table 3: Key Factors in New Product Development: Major Parameters Ranked by Perceived Importance (includes corresponding Graph/Chart)

Unique Energy Drinks Launched in Recent Past

Energy Drinks Go Fountain

Energy Drinks Move on Positively

Why Sports Drinks are Losing their Market to Energy Drinks

A Peek Into What the Future Holds

3. Industry Challenges

Caffeine and Alcohol in Energy Drinks - A Debatable Issue

Research on Effect of Sports Drinks on Teeth Raises Alarms

Sports Drinks Vs Bottled Water- Tug of War

Table 4: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Population in Different Age Groups Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)

Table 5: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Households in Different Income-Levels Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)

Table 6: Demographic Trends in Consumption of Sports Drinks & Water: Percentage Breakdown of Male and Female Purchasers of Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)

Competition from Other Nutritional Products

Energy Bars

Nutrition Bars

Energy/Endurance Bars

Meal Replacement Bars

Diet/Weight Loss

Functional/Nutritional Bars

High Protein/Body Building Bars

Coconut Water - New Sports Drink

Coconut Water - Easy Production Process Provides Tropical Countries Key to Booming

Market

Table 7: World Sports and Energy Drinks Market: Sports Drink Vs Coconut Water - A Component Comparison (includes corresponding Graph/Chart)

4. Product Overview

Sports Drinks - Definition

What makes a good Sports Drink?

Need for Sports Drink

Dehydration

Electrolytes

Carbohydrate

Fluid Absorption

Categories of Sports Drinks

Hypertonic

Isotonic

Hypotonic

Typical Herbal Supplements Found in Popular Sports Drinks

Sports Nutrition - An Important Aspect

The Need for Proteins, Vitamins and Minerals

A. Proteins

Essential Amino Acids

Non-Essential Amino Acids

Role of Proteins

Energy Provision

Energy Recovery

Peptides

Lactoferrin

General Comment on Protein Supplementation

B. Minerals

Minerals Basics

Sodium

C. Vitamins

Energy Drinks - Definition

Importance of Energy Drink

What Consumers Need to Know About Energy Drinks

Ingredients in Energy Drinks

Ingredients Added to Energy Drinks with Claims and Facts

Popular Energy Drink Brands

Differences Between Sports and Energy Drinks

5. Product Launches

Britvic Soft Drinks, PepsiCo Introduce Gatorade in the UK

Coca-Cola Plans Expansion of Portfolio in India

Rasna to Launch Energy Drinks

SGN Nutrition Belts Out Vita System and Vita System Energy Drinks

Crayons, Inc Launches Sports Drink for Kids

PowerBar Introduces POWERBAR® Performance System

Smart Energy Enterprises Unveils Smart Energy Drinks

PepsiCo Releases New Energy Drinks

FreshCan, An Innovative Sports Drink

Nutribev Science Unveils New Sports Drinks

Quixtar Extends XS Energy Drinks Line

Aquair Introduces OC ENERGY Drinks

Stonyfield Launches New Organic Energy Drink

Guayaki Introduces New Organic Energy Drinks

AG Barr to Introduce Irn-Bru Energy Drink

Pepsi Launches Gatorade in India

Kao to Introduce New Sports Drink

LBIX Launches Sports and Energy Drinks

BooKoo Introduces 16-oz Energy Drinks

CCNA Unveils Unique Energy Soda Drink

CCNA Extends Energy Drinks Product Line

Coca-Cola Launches Sugar Free Energy Drink

Carabao Tawandang Launches Innovative Energy Drink, Carabao XO

Herbalife Launches Vibrant Energy Drinks

Steven Seagal Rolls Out Energy Drinks

Hansen Natural to Introduce Energy Drinks

GURU Rolls Out New Variant of Energy Drink

Coca-Cola North America Adds a New Dimension in Packaging

Hansen Launches Carbonated Energy Drink

Powerade Launches Powerade FLAVA23

DSM Offers New PeptoPro® Sports Drink to the Dutch National Football Team

Coke Unveils New Energy Drink

New Products from Monarch Beverage Company

Fuze Beverage Rolls Out Mega Energy drink

Shark Launches Alcoholic Energy Drink

Quixtar Unveils Lemonade Energy Drink

Coca-Cola Releases BPM Energy Drink in the UK

SCOLR Unveils Low-Osmolality Sports Drink

Umbro Rolls Out New Sports Drink, Pro>Performance

Pepsi Releases New Energy Drink

Powerbar and Carmichael Launch New Powerbar®s Beverage System

Red Bull Unveils Sugar-Free Energy Drink

Phoenix Global Introduces Vegas and Pink

ChampionLyte Beverages Introduces Reformulated Sports Drink

Jones Soda Releases Beverage Named “Energy Drink”

Gatorade Introduces All Stars Drinks

EAS Unveils Sugar-Free Energy Drink

Red Bull Extends Energy Drink Line

Blue Sky Energy Releases New Energy Drink

Extreme Beverage Launches Energy Drink

Power Horse International Releases Energy Drink in India

Intercoffee Trading Unveils Spiked Silver Energy Drink

Extreme Drinks Launches Energy Drink

Nestle Re-launches Nestle Milo Drink

H20 No Gas Defies Conventional Packaging Styles

Boman International Unveils Sports-X Water

Quaker Brasil Broadens Sports Drink Category

Hydrade Beverage Introduces Hydrade Sports Drink in the Southeast

Odwalla Launches Simple Sports Drink

Gatorade Unveils Gatorade Xtremo

Hampton Mills Launches Robin Sports Shakes

XO Energy Beverage Introduces XO Energy Drinks

Stute Foods Unveils New Energy and Isotonic Drinks

Pepsi's Quaker Oats Releases New Ranges

Coca-Cola Introduces Buzz Drink

Anheuser-Busch Unveils Energy Drink Named “180”

Snapple Introduces New Energy Drink, Venom

SoBe Launches Adrenaline Rush

Jones Soda Debuts Energy Drink

Mistic Launches Re Energy Drink

Pepsi Introduces AMP into Energy Drinks Category

Wet Planet Beverages Launches New Vitamin Drink

ChampionLyte® Products, Introduces Champion Lyte Isotonic Drink

BOMBA Energia Launches Bomba Energy Drink

Rexall Sundown Introduces Ready-To-Drink Engineered Nutrition

Aqualife Launches Hyper Active

Smash Beverage Launches Smash Iso-Energy Sports Drink

Premium Beverage Packers Introduces NRG Plus

Go Fast Beverage Releases Go Fast Energy Drink

US Beverage Introduces US Energy Drink

Coca-Cola Unveils Powerade Sports Drink in Italy

Quest Introduces New Sports Drink

Innovative Companies Unveils Thermo Fuel Energy Drinks

Base Concept Releases Energy Drink

Empire Bottling Works Releases Energy Drinks

Rox America LLC Introduces Rox Energy Drink

Tiger Trading Unveils Tiger Shot Energy Drink

4Kick Europe B.V. Launches Energy Drink

Maruscia Introduces Eva Drink Love & Energy

Extreme Drinks Launches Extreme Energy Drink

Nature's Plus Introduces Energy Meal Drink

Snapple Beverage Group Releases Elements Energy Juice Drink

Rio Beverages Unveils New Energy Drink

Coca-Cola Launches Low Calorie Drink

Megapack Introduces New Energy Drink

Cadbury Debuts First Milk Energy Drink

Peace Mountain Introduces New Diet/ Energy Drink

EAS Unveils New EAS Advant Edge HP

Kowa Company Introduces Mio D Kowa Energy Drink

Coca-Cola Launches New Range of Energy Drinks

Bally Total Fitness Introduces Bally Blast[TM] Energy Drink

Mead Johnson Unveils Nutritional Energy Juice Drink

Halewood International Launches Alcohol Energy Drink

C-rius Drinks Releases New Version

Almdudler Introduces New Drink in Austria

C-Rius Drinks Unveils Stimulation Drink

Feel Good Drinks Launches Natural Energy Drinks

Sanders Fun Products Introduces Energy Drink

Dark Dog Launches Energy Drink in India

Beverage Marketing Introduces New Energy Drink

Vittel Releases Energy Drink

Pepsi Foods Launches AMP Energy Drink in India

Yeo Hiap Seng Introduces a New Isotonic Drink

Hampton Mills Launches a New Sports Drink

Cott Beverages Introduces Energy Drink

Next Proteins Launches Energy Drink

Snapple Beverage Extends Energy + line of Products

Halewood International Introduces Energy Drink

North American Beverage Company Unveils Energy Drink

Pri-Pak Introduces a New Energy Drink

Smucker Quality Beverages Introduces New Variations

US Beverage Introduces New Variations

Silver Arrow Launches New Energy Drink

Cheil Jedang Introduces Spot Sports Beverage

Nutravail Launches Sport Safe DRIVE XP Performance Drink

Binoccas Promotions Introduces GPush Galactose Sports Drink

Denver Co Introduces Go Fast Energy Drink

Coca-Cola Re-launches Powerade

6. Recent Industry Activity

AED Inks Distribution Agreement with R & R International

Thai Beverage Plans Acquisition of Carabao Tawandang

AG Barr to Acquire Taut International

Coca-Cola Acquires FUZE Beverage

Coca-Cola Acquires Glaceau

CPFG Merges with Boo Koo Beverages

House Foods Corp Plans Capacity Expansion

Eastbridge Investment Group Acquires Interest in Rhino Two Horns

Coca-Cola to Enter Sports and Energy Drinks Market

Coca-Cola to Establish R&D Center in India

Loud Beverage Company Launched

Cadbury Schweppes Acquires Endurox and Accelerade Brands to Enter Sports Drinks

Arena

Hansen Signs a Distribution Agreement with Anheuser-Busch

SSBN To Acquire Nutrition Drink Brand and Energy Drink License from LifeForce

AEDC Acquires Havoc

Pepsi, NHLPA, NHPA Signs Long-Term Partnership Agreement

Rockstar Inks Distribution Pact with CCN and CCE

Zodiac Bags a contract to Bottle New Sports Drink

Hansen Signs an Agreement with Lost International

Compound Natural Foods Acquires Pure Nature LLC

Amtech Resources Acquires Hat Trick Beverage

Venture Net Capital Signs Agreement with Snap-Z

ISME and Champ Thai Partner to Produce New Sports Energy Drink

PH Middle East Ties Up with Modern Refreshment

Extreme Drinks Enters the Portuguese Market

Extreme Drinks Enters the Benelux Markets

Lucozade Sets up Sports Nutrition Academy

Xstream Beverage Group Acquires Dark Dog Brand

Britvic Soft Drinks Purchases Red Devil Energy Drink Brand

Gatorade Inks an Agreement with NBA

Drinks Unlimited Enters the US Energy Drinks Market

GlaxoSmithKline Strengthens Three Brands

Powerade Receives Status of Official Sports Drink of NASCAR

Group Danone Acquires Frucor Beverages Group

Monarch Acquires All Sports Drink from PepsiCo

PepsiCo Acquires Quaker Oats

Ciclon Targets Hispanic Palates

Pepsi Takes Over SoBe

7. Focus On Select Global Players

Britvic Soft Drinks Ltd. (UK)

Extreme Drinks (UK)

Frucor Beverages Group Ltd (New Zealand)

Hansen Beverage Company (USA)

Monarch Beverage Company Inc (USA)

Otsuka Pharmaceutical Co Ltd (Japan)

PepsiCo Inc (USA)

South Beach Beverage Company (USA)

Red Bull GmBH (Austria)

The Coca-Cola Company (USA)

8. Global Market Perspective

Table 8: World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region-USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 9: World Long-term Projections for Sports and Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10: World 10-Year Perspective for Sports and Energy Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

Table 11: World Recent Past, Current & Future Analysis for Sports Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 12: World Long-term Projections for Sports Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13: World 10-Year Perspective for Sports Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

Table 14: World Recent Past, Current & Future Analysis for Energy Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 15: World Long-term Projections for Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 16: World 10-Year Perspective for Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

A. Market Analysis

Current and Future Analysis

A Mature Market

Vital Statistics

Table 17: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others- In Terms of Gallonage (includes corresponding Graph/Chart)

Table 18: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others (In Terms of Dollar Sales) (includes corresponding Graph/Chart)

Table 19: US Beverages Market (2000 & 2004): Per Capita Consumption of Various Categories of Beverages- Carbonated Soft Drinks, Coffee, Bottled Water, Sports Drinks, Ready-To-Drink Tea, and Energy Drinks-Ranked in Gallons (includes corresponding Graph/Chart)

Innovations Keep the Sports Drinks Market on Track

Energy Drink Companies Eye Ethnic Segments to Boost Sales

Sport/Energy Drinks - An Insight on Consumer Perceptions

Table 20: Consumption Pattern of Energy Drinks in the US (includes corresponding Graph/Chart)

Competitive Scenario

Sports Drinks Market

PepsiCo Reigns Supreme

Table 21: Leading Players in the US Sports Drinks Market (2003-2005) - Market Share Breakdown by PepsiCo, Inc., The Coca-Cola Company, Monarch Beverage Co., Inc., and Others (includes corresponding Graph/Chart)

Gatorade - America’s Favorite Sport Drink

Table 22: Leading Brands of Sports Drinks in the US Market (2007) - Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart)

Table 23: Leading Brands of Sports Drinks in the US Market (2007) -Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart)

Table 24: US Market for Bottled Sports Drinks: Percentage Breakdown of Dollar Sales of Top Brands for the Year Ended May 2007 (includes corresponding Graph/Chart)

Table 25: US Sports Drinks Market: Volume Per Capita Consumption in Various Regions-South, Southwest, Pacific, East Central, West Central, Northeast, and West (In Gallons) (includes corresponding Graph/Chart)

Energy Drinks

Red Bull - The Top Energy Drink Company

Table 26: Leading Brands of Energy Drinks in the US Market (2007) - Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart)

Table 27: Leading Brands of Energy Drinks in the US Market (2007) - Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart)

Table 28: US Energy Drinks Market: Percentage Breakdown of Leading Brands Sold Through Drug Stores for the Year Ended August 2007 (includes corresponding Graph/Chart)

Table 29: Leading Players in the US Energy Drinks Market (2003 & 2004) - Market Share Breakdown by Red Bull GmbH, PepsiCo, Inc., Hansen's Natural Beverage Co., SoBe (PepsiCo), and Others (includes corresponding Graph/Chart)

Table 30: US Energy Drinks Market (2005): Percentage Breakdown of Leading Players- Red Bull, Pepsi, Hansen, Coke and Others-Ranked by Sales (includes corresponding Graph/Chart)

Table 31: Major Sports Beverage Brands in the US (2002 Vs 2001): Market Shares of Gatorade, Powerade, All Sport, and Others (includes corresponding Graph/Chart)

Table 32: Per Capita Consumption of Sports Beverages in the US: 1991-2002 (includes corresponding Graph/Chart)

Table 33: US Sport Drinks Market (2003): Percentage Breakdown of Sales Volume in Leading Distribution Channels - Supermarkets, Convenience Stores, Club Stores, Food Services/Vending/ Small Grocery, Mass Merchandize, Drug Stores and Others (includes corresponding Graph/Chart)

Advertising Activity in the Recent Past

Table 34: Advertising Expenditures of Top Sports Beverage Brands in the US (2000 & 2001) - Percentage Share Breakdown for Gatorade, Powerade, and Others (includes corresponding Graph/Chart)

Table 35: Sports Beverage Advertising Expenditure by Media in the US (2001) - Network TV, Outdoor, Magazine, News Paper, Spot TV, Syndicated TV, Cable TV, Radio & Overall Media (US$ ‘000)

Table 36: Percentage Breakdown of Advertising Expenditure of Leading Energy Drinks Brands in the US - Red Bull, SoBe Adrenaline, Rush, Twinlab Energy Fuel, and Others for 2001 (includes corresponding Graph/Chart)

Health and Fitness Activities

Baby Boomers Seek an Active Lifestyle

Teens’ Participation in Sports

Highlights of Teen and Pre-Teen Sports Participation during 1990 - 2000

Favorite Sports Activities of 7-11 and 12-17 Age Groups

Favorite Sports Activities of the 55+ Age Group: 2001(In terms of Frequency of

Participation)

Product Launches

Strategic Corporate Developments

Select Players

B. Market Analytics

Table 37: US Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 38: US Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 39: US 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Distribution Analysis

Product Launches

B. Market Analytics

Table 40: Canadian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 41: Canadian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42: Canadian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Sports Drinks

Table 43: Leading Sports Drink Companies in Japan (2003-2005): Market Share Breakdown for Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, DyDo Drinco, and Others (includes corresponding Graph/Chart)

Energy Drinks

Brand Power

Product Launches

Strategic Corporate Development

Key Players

B. Market Analytics

Table 44: Japanese Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 45: Japanese Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 46: Japanese 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Market Overview

Energy and Sports Drinks Market

Table 47: Per Capita Consumption of Energy Drinks in Europe in Select Countries- In Liters Per Person (2005) (includes corresponding Graph/Chart)

Sports Drinks

Table 48: Leading Brands in the Western European Sports Drinks Market (2003-2005) - Market Share Breakdown by Volume Sales for Gatorade, Powerade, Lucozade, Aquarius, Isostar, and Others (includes corresponding Graph/Chart)

Current and Future Analysis

Product Launches in the Recent Past

Developments in the Recent Past

Select European Players

B. Market Analytics

Table 49: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 50: European Long-term Projections for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 52: European Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 53: European 10-Year Perspective for Sports and Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

Table 54: European 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

Market Analysis

Table 55: French Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 56: French Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 57: French 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

Market Analysis

Table 58: German Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 59: German Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60: German 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

Market Analysis

Table 61: Italian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 62: Italian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63: Italian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Market Overview

Table 64: UK Sports and Energy Drinks Market (1999-2004): Advertising Expenditure on Energy and Stimulant Drinks (In £ 000’s) (includes corresponding Graph/Chart)

Table 65: UK Energy Drinks Market (2004): Percentage Breakdown of Leading Brands- Red Bull, Lucozade Energy, and Others (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Development

B. Market Analytics

Table 66: UK Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 67: UK Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding graph/Chart)

Table 68: UK 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

Market Analysis

Table 69: Spanish Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 70: Spanish Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 71: Spanish 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Energy Drinks Market

Table 72: Leading Brands in the Russian Energy Drinks Market (2004 & 2005) - Market Share Breakdown for Adrenaline Rush, Red Devil, Red Bull, and Other Brands (includes corresponding Graph/Chart)

B. Market Analytics

Table 73: Russian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 74: Russian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 75: Russian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Austria

Bulgaria

B. Market Analytics

Table 76: Rest of Europe Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 77: Rest of Europe Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 78: Rest of Europe 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Australasia

China

New Zealand

Table 79: Popular Energy Drinks in New Zealand (2000): Market Share Breakdown of Frucor and Others

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 80: Asia-Pacific Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 81: Asia-Pacific Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 82: Asia-Pacific 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

Brazil

Table 83: Leading Energy Drink Brands in Brazil (Historic Data for 2001): Market Share Breakdown for Red Bull, NRG Trading, Flying Horse, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 84: Latin American Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 85: Latin America Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 86: Latin American 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

A. Market Analysis

Current and Future Analysis

South Africa

Table 87: Popular Sports Drinks in South Africa (2000): Market Share Breakdown by Sales Revenue for Powerade, Game's, Energade, Lucozade, and Others (includes corresponding Graph/Chart)

Developments in the Recent Past

B. Market Analytics

Table 88: Rest of World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 89: Rest of World Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 90: Rest of World 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

France 3

Germany 4

The United Kingdom 6

Russia 1

Rest of Europe 13

Abstract

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