Functional Foods and Drinks

Published by: Global Industry Analysts

Published: May. 1, 2008 - 853 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Cereals and Grains

Beverages

Dairy Products

Snacks

Other Functional Foods

II. EXECUTIVE SUMMARY

1. Industry Outlook

Functional Foods and Drinks Market

Growth for Functional Foods

Increasing Aged Population

Joint and Eye-Health: Future Promising Areas

Nutrition Science: An Evolutionary Proof

Potential Bioterrorism: Posing Threats

Product Developments: Offer Escalating Growth Opportunities

2. Market Overview

Increasing Consumer Awareness

Factors Contributing to the Growth of Functional Foods

Soy Foods & Beverages: A Boon

Vitamin Enriched Products: Boosting Market Growth

Table 1: Global market for Vitamins (2004-2006): Percentage Breakdown of Value Sales by Vitamin Type - Vitamin E, Vitamin B-Group, Vitamin C and Others (includes corresponding Graph/Chart)

Natural Vitamin E - A Cross-Sectional Exposition

“Health Through Diet” - A Healthy Notation in Demand

Stumbling Blocks

Major Growth Delimiters

Market Makers - Players and Brands

Leading Players in the Global Functional Foods and Drinks Market (Recent Past)

3. Functional Foods and Drinks Market

Functional Foods

Cereals and Grains

Breakfast Cereals

Breads

Dairy Products

Snacks

Bars

Condiments and Complimentary Meal Items

Functional Drinks

Table 2: Global Functional Drinks Market (2008): Percentage Breakdown of Consumption (Volume) by Segment - Sports Drinks, Energy Drinks and Elixirs (includes corresponding Graph/Chart)

Table 3: Global Bottled Water Market (2008): Percentage Breakdown of Consumption (Volume) by Segment - Still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, and Functional Bottled Water (includes corresponding Graph/Chart)

Table 4: Global Bottled Water Market (2006): Percentage Breakdown of Dollar Sales by Brand - Aquafina, Dasani, Poland Spring, Glaceau Vitaminwater, Propel, Arrowhead, Deer Park, Crystal Geyser, Nestle Pure Life and Others (includes corresponding Graph/Chart)

Regional Footage

Sports Drinks Market

Table 5: World Market for Sports Drinks (2008): Percentage Share Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)

Table 6: Leading Brands in the Global Sport Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales for Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)

Energy Drinks Market

Table 7: World Market for Energy Drinks (2008): Percentage Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)

Popular Brands

Table 8: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rock star, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others (includes corresponding Graph/Chart)

Enhanced Drinks Market

Nutraceutical Drinks Market

Well-Known Brands

4. Trends and Trend Setters

Health, Convenience, Pleasure - Trends Affecting the Market

Functional Food Paradox: Leading to Market Consolidation

‘New’ is the Buzzword

Daily Dose Packaging System - Prominent Distribution Method

Recognition of Coffee as Functional Food

PUFA - A Part of Regular Diet

Functional Foods - A Gift for CVD Patients

“Heart Health” Growing on a Healthy Note

Functional Foods Strikes Consumer Market

Gut Health - Dominant in Japan and Europe

Complementary Affair - Probiotics and Dairy

A Promising Future in Cosmetic Care

Regional Preferences Affect Market

Scope of Other Sectors in the Functional Foods Market

Research & Development: Determines the Future of Functional Foods

Organic Functional Foods - Crossover of Organics and Functional Foods

Functional Food - Key Player in Reducing Weight

Performance Products Sought to Enhance Lifestyle

Emergence of “Second Division” Health Concerns

Trends by Sector

Cereals and Breads

Breads - Most Profitable Product

Dairy Foods

Probiotics Add Flavor to Dairy Drinks

Beverages

Functional Drinks Move to Mainstream

Functional Drinks Steer Soft Drinks Growth

Japanese Notion “Health Through Food” Guides Market

Herbal Drinks - Value Added Second Generation Product

Nutrient Enhanced Drinks Stimulate Consumer Appetite

Smooth Sail for Functional Smoothies

Functional Drinks - A Prospective Field for PET Packers

From Soy to Rice: Non-Dairy Drinks Milking the Market

Snacks

Functional Snacks - Emerging Winner

Health Claims on Snacks - Opportunity Galore

Functional Confections Catch On - Prosperity on Cards

5. Issues, Concerns and Opportunities

Are Functional Foods Really what we Want?

Consumer Welfare Organizations Pin Down on Functional Foods - While Some Condemn, Others Commend

Key Challenges to the Makers of Functional Foods

Issues Overlooked by Manufacturers and Marketers of Functional Foods

Issues in Probiotics Market

6. Product Overview

Definition of Functional Foods

Extraction of Functional Foods

From Plant Sources

From Animal Sources

History of Functional Foods

Consumer Expectations from Functional Foods

Dividing Catalyst for Functional Foods

Nutraceutical

Fortified Foods

Medical Foods

Dietary Supplements

Safety Matters

Absence of Regulations Leads to Safety Concerns

Classification of Functional Foods

Cereals and Grains

Breakfast Cereals

Breads

Dairy Products

Margarine and Spreads

Yogurts

Milk Products

Other Dairy Products

Beverages

Tracing the Emergence of New Age Alternative Drinks

Classification of New Age Drinks

Sports Drinks

Energy Drinks

Are Sports and Energy Drinks Synonymous?

Enriched Drinks

Nutraceutical Drinks

Dairy Drinks

Fruit Drinks

Herbal Drinks

Nutrient Enhanced Tea

Other Drinks

Snacks

Bars

Ingredient Profile for Meal Replacement Bars, High- Protein or Bodybuilding Bars and Weight Loss or Diet Bars

Energy Bars

Ingredient Profile for Energy Bars

Nutrition Bars

Ingredient Profile for Nutrition Bars

Candy and Gums

Other Confections

Other Functional Foods

Ingredient Classification

Dietary Fiber

Fibersol-2

List of Sources Rich in Dietary Fiber and their Potential Health Benefits

Probiotics and Prebiotics

List of Sources Rich in Probiotics and Prebiotics and their Potential Health Benefits

Omega-3 Fatty Acids

List of Sources Rich in Omega-3 Fatty Acids and their Potential Health Benefits

Proteins

Soy Protein

List of Sources Rich in Soy Protein and their Potential Health Benefits

Whey Protein

List of Sources Rich in Whey Protein and their Potential Health Benefits

Amino Acids

List of Sources Rich in Amino Acids and their Potential Health Benefits

Botanicals

List of Herbs, Spices, and Fruits and Vegetable Compounds and their Potential Health Benefits

Vitamins and Minerals

List of Vitamins and Minerals and their Potential Health Benefits

Other ingredients

List of Antioxidants and their Potential Health Benefits

Caffeine

Sugar

Carbohydrates

Trends Influencing Ingredients Market

Ingredient Sector Flutters on Functional Foods Fad

Probiotics Zoom Ahead

Soy Foods - Boon to Women

Lycopene Rich Tomatoes - A Natural Functional food

PUFA, Phytosterols, Probiotics and Soy Products - Healthy Stuff

Functional Foods - Applications

Heart Health

Food Components and Heart Health Benefit(s)

Cancer Prevention

Gut Health

Bone Health

Immune Health

Oral/Dental Health

Physical Performance Enhancers

Mental Performance Enhancers

Other Areas of Applications

7. Regulatory Environment

What is a Health Claim?

Few Authorized Health Claims

FFDCA Classification of Foods

Classification of Foods by FDA

8. Product Innovations/Introductions

Kellogg’s Launches New Special K® Bars for Women

Fiave Introduces New Yogurt Drink

Valio Rolls Out New Functional Yoghurt Drink

Coca-Cola North America Rolls Out Iced Coffee in the US

General Mills Develops New Yogurt Drink with Omega-3 DHA for Kids

General Mills Rolls Out New Breakfast Cereal

Kellogg Releases New Sandwich Cookie

General Mills Partners with Curves International to Introduce New Products

ITC Launches Snack Food

XELR8 Holdings Introduces BAZI™

Disney and General Mills Unveil New Cereals

Frito-Lay Unveils New Vegetable and Fruit Snacks

Coca-Cola Introduces Damla in Turkey

Kellogg's® Introduces New Rice Krispies®

Leading Brands Rolls Out Functional Beverages

Tesco Introduces Reducol Featured Yogurt Drink

PepsiCo Rolls Out SoBe Life Water

Kellogg Expands Keebler® Toasteds® Line

Takara Shuzo Introduces Functional Lactic Drink

Coca-Cola Launches Powerade Option

Asahi Soft Drinks and Apos Launch Super H2O

Coca-Cola Launches Coca-Cola C2

Coca-Cola and Shiseido Develop Aroma Works

McNeil Launches Benecol in the UK Market

Coca-Cola Launches Zu in Thailand

Bite Bangkok Launches Carbonated Energy Beverage

Kellogg Launches Less Sugar Frosted Flakes and Froot Loops

Masterfoods Launches CocoaVia Chocolate Snacks in the US

Red Bull Introduces Sugar Free Red Bull Energy Drink

PepsiCo Introduces Nutraceutical and Energy Drink Varieties

ADM Kao Launches Healthy Cooking Oil

Smart Balance Introduces Smart Balance Popcorn

Kao Introduces Catechin Enriched Tea

MFA Group Launches Alma Bar for Women

Cadbury Introduces Functional Chocolate Bars

INNEOV Launches INNEOV Firmness for Women

Kyodo Milk Industry Introduces Amino 7 Yogurt

9. Recent Industry Activity

PepsiCo and Strauss Group Establish Joint Venture In North America

Coca-Cola and illycaffè Establish International Joint Venture

Coca-Cola Agrees to Buy 40% Interest in Honest Tea

Pepsi to Acquire Three-Fourths Stake in JSC Lebedyansky

Unilever to Take Over Inmarko’s Ice Cream Business in Russia

Ruchi Soya Forms Technology Deal with NutriJoy of the US

Lion Corporation to Foray into Functional Foods Market

PepsiCo Decides to Take Over Bulgarian Branded Nuts and Seeds Business

PepsiCo and Unilever Agree to Expand Their Global Partnership

Nestlé Acquires Gerber

Coca-Cola Purchases Glacéau

Coca-Cola and Coca-Cola Enterprises Ink Distribution Deal with Campbell Soup

Coca-Cola And Nestlé Revise their BPW Joint Venture

Pepsi Buys Balance Stake in Ukrainian Leading Juice Maker

Unilever Divests Boursin

Nestlé Forms Strategic Alliance with Pierre Marcolini

PepsiCo Launches Frappuccino® Coffee in China

Nestlé Inaugurates New Milk Factory in China

Avesta Good Earth to Establish Production Unit in South Indian City

Sudzucker Establishes Functional Food Group

PepsiCo Agrees to Buy Brazilian Snack Business

Glanbia Purchases Small Functional Foods Business in Canada

Neptune Technologies & Bioressources and Yoplait to Jointly Develop New Functional Dairy Foods

Unilever Indonesia to Acquire fruit-based Drinks Brand

Ajinomoto Acquires Balance Stake in Health Drinks Producer

Yakult Honsha Commences Sales of Bifiene Milk Drink in Europe

Danone Sells Biscuit and Cereal Products Business

Nestlé Closes the Take Over of Novartis Medical Nutrition

Unilever Inks Deal to Establish Joint Venture to Handle Heart-Health Brands in Brazil

PepsiCo to Build Second Snack Unit in Russia

Danone Forays into Thai Fresh Dairy Food Market

Ralcorp to Purchase Bloomfield

Coca Cola Acquires San Miguel’s Stake in CCBPI

Alpha Baking Acquires Natural Ovens

Canada Bread Takes Over Patisserie Chevalier

Groupe DANONE Gets Full Control Over CAD

Goodman Fielder Purchases Copperpot

Land O’Lakes Signs an Agreement with Saputo

Groupe DANONE and Alqueria Join Hands

Nestle Launches Largest Milk Facility in Pakistan

Nestle Purchases Novartis Business

CPW Acquires Uncle Tobys’ Cereal Business

TRAC Financial Agrees to Take Over Minority Stake in Frappio

Sunset Brands to Acquire Business of Lifeforce Labs

Godrej Beverages Acquires Nutrine

Tata Group Acquires 30% Stake in Energy Brands

Coca Cola Acquires Majority Stake in KBL

Frutarom Takes over Acatris Health

Groupe DANONE Acquires JSC Molochnyi Zavod

PepsiCo Buys Star Foods

Kerry Group Purchases Nuvex Ingredients

Cognis Deutschland Buys Napro Pharma

PepsiCo Acquires IZZE Beverage

Unilever Divests Frozen Foods Business

Arla Acquires Tholstrup Cheese

PepsiCo Buys Ardea

Beverage Partners Worldwide Concentrates on Black Tea

Yakult Honsha and Kirin Brewery Set Up a Joint Venture

General Mills Inks Pact with Bravo!

Pacific Health Receives Patent for Accelerade

Symrise Acquires Kaden Biochemicals

Novartis Divests Nutrition & Santé Unit

Yakult Enters into Agreement with Kirin

Skanemejerier to Sign Contract with MediMush Aps

Venture Capitalists Launch New Brands

Food and Drink Federation Establishes Lifestyle and Dietary Trends Industry Group

Danone and Yakult Honsha Form Alliance

PepsiCo Signs Agreement with Baghdad Soft Drinks Company

Forbes Medi-Tech Partners with Scanvit

Avesthagen Signs Agreement with Raisio Group of Finland

Abbott Acquires Zone Perfect Nutrition Company

Danone Acquires Major Stake in Yakult

Cadbury Schweppes Purchases Adams

Danone and Probi Enter into Licensing Agreement

Nestlé and L’Oreal Enter into Joint Venture

10. Focus on Select Global Players

General Mills, Inc. (USA)

Groupe Danone (France)

Kellogg’s Company (USA)

Nestle (Switzerland)

PepsiCo (USA)

The Coca-Cola Company (USA)

Unilever Group (Netherlands)

Yakult Honsha Co., Ltd. (Japan)

11. Global Market Perspective

Table 9: World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 10: World Long Term projections for Functional Foods and Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 11: World 10-Year Perspective for Functional Foods and Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

Table 12: World Recent Past, Current & Future Analysis for Cereals and Grains by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 13: World Long Term projections for Cereals and Grains by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 14: World 10-Year Perspective for Cereals and Grains by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

Table 15: World Recent Past, Current & Future Analysis for Dairy Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 16: World Long Term projections for Dairy Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 17: World 10-Year Perspective for Dairy Products by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

Table 18: World Recent Past, Current & Future Analysis for Beverages by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 19: World Long Term projections for Beverages by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 20: World 10-Year Perspective for Beverages by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

Table 21: World Recent Past, Current & Future Analysis for Snacks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 22: World Long Term projections for Snacks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 23: World 10-Year Perspective for Snacks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

Table 24: World Recent Past, Current & Future Analysis for Other Functional Foods by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 25: World Long Term projections for Other Functional Foods by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 26: World 10-Year Perspective for Other Functional Foods by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Current & Future Analysis

Functional Foods and Drinks Market

Table 27: Wellness and Functional Ready-to-Drink Beverages Market in the US (2001-2006): Breakdown of Per Capita Consumption in Gallons (includes corresponding Graph/Chart)

Interest in Functional Foods on Rise

Fact File for the US Functional Foods and Drinks Market

Factors Driving Growth

Factors Restraining Growth

Leading Brands - Sports and Energy Drinks

Table 28: Market Shares of Leading Sports Brands in the US (2005): Percentage Breakdown by Sales for Gatorade, Powerade, Capri Sun Sport and Private Label (includes corresponding Graph/Chart)

Table 29: Market Shares of Leading Sports Drinks in the US (2005 & 2006): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)

Table 30: Market Shares of Leading Energy Drinks in the US (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Monster Energy, Rockstar, SoBe Adrenaline Rush, Amp, SoBe No Fear, Full Throttle and Others (includes corresponding Graph/Chart)

Functional Foods Market

Protein Ingredients Market

Table 31: Protein Ingredient Market in the US (2004-2006): Percentage Breakdown of Value Sales by Ingredient Type - Soy Proteins, Whey Proteins, Caseins, Gelatin, Egg Proteins, and Wheat Gluten (includes corresponding Graph/Chart)

US Mineral Fortification Market

Table 32: Mineral Fortification Market in the US (2004-2006): Percentage Breakdown of Value Sales for Fortified Mineral Type - Calcium, Iron, and Magnesium (includes corresponding Graph/Chart)

Functional Drinks Market

Reaching the Mainstream

Sports and Performance Beverages

Fresh Fruit Juices and Herbal Drinks

Energy Drinks

Soy

Tea

Tea Market Set to Roar

Enhanced Water

Table 33: Functional Beverages Market in the US (2004-2006): Percentage Breakdown of Value Sales by Segment - Sports Drinks, Fruit Beverages, Energy Drinks, Herbal Tea, Soy, and Enhanced Water (includes corresponding Graph/Chart)

Market Trends

Functional Foods Increases Demand for Supplements

Consumer Health Concerns - Major Target Areas

Healthy Lifestyles - Sustain Sales of Functional Drinks

Attitudinal Shift of Consumers Rises Demand for Functional Foods

Baby Boomers - A Prime Target for Functional Food Makers

Functional Food for Women - A Potential Niche

Soya - New Protein Favorite for Americans

Teens Taste for Functional Drinks - Gateway to New “Youth Market”

Energy Bars - A Favorite of Outdoor Active Consumer

Good Times Ahead for Margarines

Functional Bar Breaks All Bars

Leading Players in the US Breakfast, Snack, and Cereal Bars Market (2003)

Dairy Products Finally Find Appeal with Americans

Moving to Mainstream - Energy Bars Energize Souls and Sales

Leading Players and Brands in the US Energy Bars Market in the Past (2003)

Busy Birds Do Brisk Business for Brews

Increasing Consumer Opportunities from Supplements to Functional Foods

Consumer Confusion Slacks Sales at Drug Stores

A Study of American Functional Food Consumer

Health Concerns Among American Consumers

An Insight into How ‘Good for You’ Functional Foods Turned Into ‘Bad for You’ Foods

Distribution Network

Regulatory Environment

Food and Drug Administration (FDA)

Consumer Health Information for Better Nutrition Initiative (CHIBNI)

Dietary Supplement Health and Education Act (DSHEA)

Functional Foods and Dietary Supplements: Comparison of Regulations

Federal Trade Commission (FTC)

Nutrition Labeling and Education Act (NLEA)

FDA Modernization Act (FDAMA)

Federal Food, Drug and Cosmetic Act (FDCA)

Generally Recognized As Safe (GRAS)

Product Launches/Developments

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 34: US Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 35: US Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 36: US 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current & Future Analysis

Functional Foods and Drinks Market

Growth Drivers

Research and Development

Distribution Dynamics

Supermarkets and Mass Merchandisers

Pharmacies

Food and Specialty Stores

Direct Distribution

Regulatory Environment

Definition

Food and Drugs Act and Health Canada

Natural Health Product Regulations

Strategic Corporate Developments

B. Market Analytics

Table 37: Canadian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 38: Canadian Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 39: Canadian 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Current & Future Analysis

Outlook

Functional Foods and Drinks Market

Growth Drivers

Functional Beverages Brim in Japan

Eyeing the Leaders - Next Best Target for Japanese Food Makers

Functional Drinks - Under a Spate of Bother

Regulatory Environment

Definition

FOSHU (Foods For Specified Health Uses)

FOSHU Approved Functional Food Products

Product Launches/Developments

Strategic Corporate Developments

Yakult Honsha Co., Ltd - A Major Player

B. Market Analytics

Table 40: Japanese Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 41: Japanese Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42: Japanese 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Current & Future Analysis

Functional Foods and Drinks Market in Europe

Market for Enzymes in Food Applications

Protein Ingredient Market in Europe

Table 43: Protein Ingredient Market in Europe (2004-2006): Percentage Breakdown of Value Sales by Ingredient Type - Milk Protein, Gelatin, Fish Protein, Soya Protein, Gluten, Egg Protein, Single Cell Yeasts, Meat Protein, Pulse Protein, and Others (includes corresponding Graph/Chart)

Functional Drinks Market

Table 44: Functional Drinks Market in Western Europe (2004-2006): Percentage Breakdown of Volume Sales by Product Segment - Enriched Drinks, Sports Drinks, Energy Drinks, and Nutraceutical (includes corresponding Graph/Chart)

Growth Drivers

Growth Restraints

Market Trends

Changing Attitudes to Help Sales Heave

Yogurts - Driven by Innovation

Sports Drinks Lack Sporting Appeal with Europeans

Dairy: The Dearest for Europeans

Heart Health - The New Functional Dairy Target

Europeans Gain Flavor to Nutraceutical Drinks

Table 45: Functional Foods Market in Europe (2002): Number of Consumers in Million by Region - Germany, United Kingdom, France, Italy and Spain (includes corresponding Graph/Chart)

Leading Players - Foods and Drinks

Leading Players and Brands in the European Functional Foods and Drinks Market

Leading Brands - Energy Drinks

Leading Players and Brands in the Western European Energy Drinks Market (2001)

Regulatory Environment

B. Market Analytics

Table 46: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 47: European Long Term Projections for Functional Foods and Drinks by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 49: European Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 50: European 10-Year Perspective for Functional Foods and Drinks by Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

Table 51: European 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis

Current & Future Analysis

Functional Foods Market

Functional Drinks Market

Market Trends

Risk of Disease(s) - Fuels Functional Foods Sales

French Favor Low Cholesterol

All The Way It’s a Probiotics Market

High Incidence of ‘Bad’ Cholesterol Pumps Sales of Functional Fats

Taste Tops Need for Nutrition and Health Hazards

BSE Crisis and Misleading Claims Keep French Off the Functional Foods Shelves

Most Desired Health Claims

Strategic Corporate Developments

Groupe Danone - A Key Player

B. Market Analytics

Table 52: French Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Beverages, Dairy Products, Snacks and Other Functional Foods Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 53: French Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54: French 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Current & Future Analysis

Functional Foods and Drinks Market

Growth Drivers

Growth Restraints

Market Trends

Functional Breads Receive Optimistic Response

Dairy Dreams Come True in the German Market

Functional Drinks - A Fragmented Market in Germany

Health and Convenience are Not Enough for Germans

Most Desired Health Claims

Strategic Corporate Development

B. Market Analytics

Table 55: German Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 56: German Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 57: German 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis

Current & Future Analysis

Market Trend

Foods Tasting Insipid Receive Bad Response from Italians

Product Launch

B. Market Analytics

Table 58: Italian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 59: Italian Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 60: Italian 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis

Current & Future Analysis

Functional Foods and Drinks Market

Growth Drivers

Growth Restraints

Market Trends

Yogurts Pep Up Functional Food Market

Functional Food Consumers to Grow in Number

Britons Beseech for Energy Boosters

Baby Boomers

‘Calcium-Enriched’ Waters and Juices - The Market Makers

Rising Health Concerns Make Consumers Clamor for Functional Foods

Vegan Diet to Influence Functional Foods Sales

Gut Health Gains Prominence

Opportunities in the Unexplored Niche Products Market

Most Desired Health Claims

Leading Players - Foods and Drinks

Leading Players and Brands in the UK Functional Foods and Drinks Market in the Past (2003)

Leading Players - Confections

Leading Players and Brands in the UK Confections Market

Regulatory Environment

Product Launches/Developments

Strategic Corporate Developments

B. Market Analytics

Table 61: UK Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 62: UK Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63: UK 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4e. Spain

Market Analysis

Current & Future Analysis

Table 64: Spanish Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 65: Spanish Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 66: Spanish 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4f. Rest of Europe

A. Market Analysis

Current & Future Analysis

Overview of Select Markets

Austria

Functional Foods and Drinks Market

Functional Beverages - An Austrian Preference

Distribution Network

Finland

Functional Foods Market

Regulatory Environment

Ireland

A Technology Hub for the US and European Functional Food Makers

Product Launches/Developments

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 67: Rest of Europe Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 68: Rest of Europe Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 69: Rest of Europe 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Current & Future Analysis

Market Overview

Australia

Sports and Energy Drinks Popular with Australians

China

Functional Foods and Drinks Market

India

Functional Food and Beverage Market

Korea

Functional Foods Industry Gears Up for Smashing Competition

Product Launches/Developments

Strategic Corporate Developments

B. Market Analytics

Table 70: Asia-Pacific Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 71: Asia-Pacific Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 72: Asia-Pacific 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Current & Future Analysis

Brazilian Functional Foods and Drinks Market

Strategic Corporate Developments

B. Market Analytics

Table 73: Latin American Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 74: Latin American Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 75: Latin American 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

7. Rest of World

A. Market Analysis

Current & Future Analysis

Strategic Corporate Development

B. Market Analytics

Table 76: Rest of World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 77: Rest of World Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 78: Rest of World 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Abstract

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