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2008 Bottled Water In The U.S.

Published by: Beverage Marketing Corporation

Published: Jul. 1, 2008 - 350 Pages


Table of Contents


1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market

The National Bottled Water Market

• Overview

• Volume

• Per Capita Consumption

• Volume by Segment

• Wholesale Dollar Sales

• Prices

• Seasonality

Exhibits

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

Regional Bottled Water Markets

• Overview

• Non-Sparkling Water

• Sparkling Water

• Per Capita Consumption

State Bottled Water Markets

• Overview

• The Leading States

• Per Capita Consumption

Exhibits

3. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water

• Overview

• Volume

Volume of Imports by Origin

• Regions of Origin

• Countries of Origin

Value of Imports by Origin

• Regions of Origin

• Countries of Origin

• Dollars Per Gallon

Imported Volume by Type

• Imported Sparkling and Non-Sparkling Water

Exhibits

4. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel

Non-Sparkling Volume by Distribution Channel

Domestic Sparkling Volume by Distribution Channel

Imported Volume by Distribution Channel

Off-Premise Retail Non-Sparkling Share by Outlet

Bottled Water Dollar Sales by Distribution Channel

Bottled Water Dollar Sales by Channel and Water Type

Bottled Water Sales Average Price Per Gallon

• Non-Sparkling

• Domestic Sparkling

• Imports

• Percentage on Feature and Display

• Average Price in Supermarkets

Exhibits

5. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments

Non-Sparkling Volume by Container Type

Non-Sparkling Volume by Container Size and Channel

Sparkling Volume by Container Type

Exhibits

6. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands

Nestlé Waters North America, Inc.

• Poland Spring

• Arrowhead

• Deer Park

• Ozarka

• Zephyrhills

• Ice Mountain

• Nestlé Pure Life

• Perrier

• Calistoga

• Great Bear

PepsiCo, Inc.

• Aquafina

• Ethos

Coca-Cola Company

• Dasani

• Evian

• Dannon

• AquaPenn

DS Waters Enterprises

• McKesson Brands

• Suntory Brands

CG Roxane LLC

• Alpine Spring

Culligan International

Dr Pepper Snapple, Inc.

Vermont Pure

Glacier Water Services, Inc.

The PET Water Market

The Leading Imported Bottled Water Brands

• Evian

• Fiji

• San Pellegrino

• Perrier

• Volvic

• Acqua Panna

• Apollinaris

• Voss

• Iceland Spring

The Leading HOD Water Companies

The Leading Bottled Water Brands by Channel

Exhibits

7. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water

• Overview

• Volume

Club Soda and Seltzer Water Companies and Brands

• Overview

• Vintage

• Canada Dry

• Schweppes

• Seagram

Exhibits

8. BOTTLED WATER BY SOURCE

Purified and Spring Water

• Overview

• Volume

Exhibits

9. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising

• Overview

• Domestic Brands

• Imported Brands

Bottled Water Advertising by Media

Exhibits

10. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S.

• Overview

• Poland Spring Users

Exhibits

11. THE PROJECTED U.S. BOTTLED WATER MARKET

The Projected National Bottled Water Market

• Overview

• Per Capita Consumption

• Volume by Segments

• Volume by Distribution Channels

• Sparkling and Imported Waters

Exhibits

Appendix

A. U.S. Population by Region 1976 - 2007

Exhibit

1. THE U.S. BOTTLED WATER MARKET

1 .1 Global Bottled Water Market Consumption and Annual Change 1996 - 2007

1 .2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 - 2007

1.3 U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 - 2007

1.4 U.S. Bottled Water Market Gallonage by Segment 1976 - 2007

1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 - 2007

1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 - 2007

1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 - 2007

1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 - 2007

1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 - 2007

1 .10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2007

1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2007

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

2.12 U.S. Bottled Water Market Gallonage by Region 2002 - 2007

2.13 U.S. Bottled Water Market Share of Gallonage by Region 2002 - 2007

2.14 U.S. Bottled Water Market Change in Gallonage by Region 2003 - 2007

2.15 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2002 - 2007

2.16 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2002 - 2007

2.17 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2003 - 2007

2.18 U.S. Sparkling Bottled Water Market Gallonage by Region 2002 - 2007

2.19 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2002 - 2007

2.20 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2003 - 2007

2.21 U.S. Bottled Water Market Per Capita Consumption by Region 2002 - 2007

2.22 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2002 - 2007

2.23 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2002 - 2007

2.24 U.S. Bottled Water Market Estimated Gallonage by Leading States 2002 - 2007

2.25 U.S. Bottled Water Market Share of Gallonage by Leading States 2002 - 2007

2.26 U.S. Bottled Water Market Change in Gallonage by Leading States 2003 - 2007

2.27 U.S. Bottled Water Market Per Capita Consumption of Leading States 2002 - 2007

3. THE IMPORTED BOTTLED WATER MARKET

3.28 Imported Bottled Water Market Gallonage, Sales and Growth 1977 - 2007

3.29 Imported Bottled Water Market Gallonage by Region 2002 - 2007

3.30 Imported Bottled Water Market Share by Region 2002 - 2007

3.31 Imported Bottled Water Market Change by Region 2003 - 2007

3.32 Leading Imported Water Countries Gallonage 2002 - 2007

3.33 Leading Imported Water Countries Share 2002 - 2007

3.34 Leading Imported Water Countries Gallonage Growth 2003 - 2007

3.35 Imported Bottled Water Market Dollar Value by Region 2002 - 2007

3.36 Imported Bottled Water Market Dollar Share by Region 2002 - 2007

3.37 Imported Bottled Water Market Dollar Growth by Region 2003 - 2007

3.38 Leading Imported Water Countries Dollar Value 2002 - 2007

3.39 Leading Imported Water Countries Share of Dollar Value 2002 - 2007

3.40 Leading Imported Water Countries Change in Dollar Value 2003 - 2007

3.41 Leading Imported Water Countries Dollars Per Gallon 2002 - 2007

3.42 Imported Bottled Water Market Volume by Type 1994 - 2007

3.43 Imported Bottled Water Market Share of Imports by Type 1994 - 2007

3.44 Imported Bottled Water Market Growth by Type 1995 - 2007

4. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

4.45 U.S. Bottled Water Market Volume by Type of Distribution 2002 - 2007

4.46 U.S. Bottled Water Market Share by Type of Distribution 2002 - 2007

4.47 U.S. Bottled Water Market Growth by Type of Distribution 2003 - 2007

4.48 U.S. Bottled Water Market Gallonage by Water Type and Distribution 1997 - 2007

4.49 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 1997 - 2007

4.50 U.S. Bottled Water Market Growth by Water Type and Distribution 1998 - 2007

4.51 Estimated Retail (Off-Premise) Non-Carbonated Bottled Water Share by Channel 2002 - 2007

4.52 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2002 - 2007

4.53 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2002 - 2007

4.54 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2003 - 2007

4.55 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 1997 - 2007

4.56 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 1997 - 2007

4.57 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 1998 - 2007

4.58 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 1997 - 2007

4.59 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 1998 - 2007

4.60 U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2004 - 2007

4.61 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2003 - 2007

5. BOTTLED WATER PACKAGING

5.62 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2002 - 2007

5.63 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2002 - 2007

5.64 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2003 - 2007

5.65 Domestic Non-Sparkling Water Volume by Container Material 2002 - 2007

5.66 Domestic Non-Sparkling Water Share by Container Material 2002 - 2007

5.67 Domestic Non-Sparkling Water Growth by Container Material 2003 - 2007

5.68 Domestic Non-Sparkling Water Volume by Container Size 2002 - 2007

5.69 Domestic Non-Sparkling Water Share by Container Size 2002 - 2007

5.70 Domestic Non-Sparkling Water Growth by Container Size 2003 - 2007

5.71 Domestic Sparkling Water Volume by Container Material 2002 - 2007

5.72 Domestic Sparkling Water Share by Container Material 2002 - 2007

5.73 Domestic Sparkling Water Growth by Container Material 2003 - 2007

6. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

6.74 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2002 - 2007

6.75 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2002 - 2007

6.76 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2003 - 2007

6.77 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2002 - 2007

6.78 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2002 - 2007

6.79 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2003 - 2007

6.80 Leading Bottled Water Brands Dollar Sales 2002 - 2007

6.81 Leading Bottled Water Brands Share of Dollar Sales 2002 - 2007

6.82 Leading Bottled Water Brands Change in Dollar Sales 2003 - 2007

6.83 PET Water Market in the U.S. Volume Share by Company 2004 - 2007

6.84 The Leading Imported Water Brands Estimated Volume 2002 - 2007

6.85 The Leading Imported Water Brands Volume Growth 2003 - 2007

6.86 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2002 - 2007

6.87 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2002 - 2007

6.88 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2003 - 2007

6.89 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2002 - 2007

6.90 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2002 - 2007

6.91 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2003 - 2007

6.92 The Leading Retail PET Brands In Grocery Stores by Volume 2007

6.93 The Leading Retail PET Brands In Drug Stores by Volume 2007

6.94 The Leading Sparkling Water Brands In Grocery Stores by Volume 2007

6.95 The Leading Sparkling Water Brands In Drug Stores by Volume 2007

6.96 The Leading Distilled Water Brands In Grocery Stores by Volume 2007

7. THE U.S. CLUB SODA AND SELTZER WATER MARKET

7.97 Club Soda/Seltzer Estimated Volume 2002 - 2007

7.98 Club Soda/Seltzer Estimated Volume Share 2002 - 2007

7.99 Club Soda/Seltzer Estimated Volume Growth 2003 - 2007

7.100 Club Soda/Seltzer Estimated Volume by Brand 2002 - 2007

7.101 Club Soda/Seltzer Estimated Share by Brand 2002 - 2007

7.102 Club Soda/Seltzer Estimated Growth by Brand 2003 - 2007

8. BOTTLED WATER BY SOURCE

8.103 Retail PET Bottled Water Volume by Source 2000 - 2007

8.104 Retail PET Bottled Water Share by Source 2000 - 2007

8.105 Retail PET Bottled Water Growth by Source 2001 - 2007

9. BOTTLED WATER ADVERTISING EXPENDITURES

9.106 U.S. Bottled Water Market Advertising Expenditures 1979 - 2007

9.107 U.S. Domestic Bottled Water Advertising Expenditures 1979 - 2007

9.108 Imported Bottled Water Advertising Expenditures 1979 - 2007

9.109 Leading Domestic Brands by Advertising Expenditures 2002 - 2007

9.110 Leading Domestic Brands by Share of Advertising Expenditures 2002 - 2007

9.111 Leading Domestic Brands Change in Advertising Expenditures 2003 - 2007

9.112 Leading Imported Brands by Advertising Expenditures 2002 - 2007

9.113 Leading Imported Brands by Share of Advertising Expenditures 2002 - 2007

9.114 Leading Imported Brands Change in Advertising Expenditures 2003 - 2007

9.115 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2002 - 2007

9.116 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2002 - 2007

9.117 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2003 - 2007

10. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

10.118 Demographics of the Spring Water Consumer 2007

10.119 Demographics of the Poland Spring Consumer 2007

11. THE PROJECTED U.S. BOTTLED WATER MARKET

11.120 Projected U.S. Bottled Water Market Volume 1976 - 2012

11.121 Projected U.S. Bottled Water Market Compound Annual Growth 1981 - 2012

11.122 Projected U.S. Bottled Water Market Per Capita Consumption 1985 - 2012

11.123 Projected U.S. Bottled Water Market Volume by Segment 2007 - 2012

11.124 Projected U.S. Bottled Water Market Volume Share by Segment 2007 - 2012

11.125 Projected U.S. Bottled Water Market Compound Annual Growth by Segment 2007 - 2012

11.126 Projected U.S. Bottled Water Market Volume and Share by Distribution Channel 2007 - 2012

11.127 Projected U.S. Bottled Water Market Compound Annual Growth by Distribution Channel 2007 - 2012

11.128 Projected Domestic Non-Sparkling Bottled Water Market Volume and Share by Distribution Channel 2007 - 2012

11.129 Projected Domestic Non-Sparkling Bottled Water Market Compound Annual Growth by Distribution Channel 2007 - 2012

11.130 Projected Domestic Sparkling and Imported Bottled Water Volume and Share 2002 - 2012

11.131 Projected Domestic Sparkling and Imported Bottled Water Compound Annual Growth 2007 - 2012

Abstract

BMC’s definitive report on the U.S. bottled water market explores the past, present and future of the fast-moving category. It provides information on volume by segments, per capita consumption, wholesale dollar sales, packaging, distribution, imports, pricing, advertising, demographics and more. The report contains detailed analysis of the leading company with extensive statistics relating to their brands. It also puts the U.S. market in a global perspective and forecasts the national market five years into the future. Enhanced with IRI data. NEW FOR 2008: Now provides topline global data.

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