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New Alberto-Culver: Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company ProfilePublished by: Datamonitor Published: Aug. 8, 2008 - 40 Pages Table of Contents
AbstractIntroductionNew Alberto-Culver Company (formerly known as Alberto-Culver Company) has focused its resources on innovation, brand extensions and marketing. The company, which has grown through acquisitions, has realigned its business units to gain increased market shares and revenues in future. Scope
New Alberto-Culver's products are sold in the US, Latin America, Europe, Australia, Asia and Africa. New Alberto-Culver is a multinational manufacturer and marketer of food, household and beauty care products. The company also performs custom label manufacturing of other companies' beauty and health care products in the US and Scandinavia. In November 2006, the company spun off its Sally Beauty Supply segment into a separate listed company. New Alberto-Culver allocates a large portion of its revenues to the advertising and marketing of consumer beauty products. The company launched the Nexxus brand in the US retail salon segment in 2006. Reasons to Purchase
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