UK Consumer Insights 2008: Superdrug - Personal Care

Published by: Verdict Research Ltd

Published: Aug. 4, 2008 - 62 Pages

Table of Contents

CHAPTER 1 AT A GLANCE SUMMARY

Summary

CHAPTER 2 SHARE OF SHOPPERS

Superdrug share of shoppers

Superdrug share of shoppers by demographics

Superdrug share of shoppers by television region

Superdrug share of shoppers by household characteristics

Superdrug share of shoppers by other characteristics and ACORN classification

CHAPTER 3 CONVERSION AND NON-CONVERSION

Superdrug conversion of visitors to main users

Superdrug conversion of visitors to main users by demographics and region

Superdrug conversion of visitors to main users by household characteristics

Non-converting customers

Profile of Superdrug non-converting customers by demographics and region

CHAPTER 4 PROFILE OF SHOPPERS

Superdrug profile of shoppers by demographics

Superdrug profile of shoppers by television region

Superdrug profile of shoppers by household characteristics

Superdrug profile of shoppers by other characteristics and ACORN classification

CHAPTER 5 LOYALTY

Superdrug loyalty of main users

Superdrug loyalty of main users by demographics and region

Superdrug loyalty of main users by household characteristics

Superdrug basic drivers of loyalty and disloyalty

Superdrug detailed drivers of loyalty

CHAPTER 6 COMPETITION

Competition in Personal Care

Cross sector competitor dynamics

CHAPTER 7 APPENDIX

Basic methodology

The selection of parliamentary constituencies

Metropolitan county

Other 100% urban

Mixed urban/rural

Rural

The selection of enumeration districts

The selection of respondents

Post survey weighting

LIST OF TABLES

Table 1: Key performance indicators for Superdrug in Personal Care 9

Table 2: Superdrug change in visitor share (%) 2004-2008

Table 3: Superdrug change in main user share (%) 2004-2008

Table 4: Superdrug visitor and main user share by ACORN classification 2008

Table 5: Superdrug change in conversion rates 2004-2008

Table 6: Superdrug change in non-conversion rates (%) 2004-2008

Table 7: Main stores non-converters use instead of Superdrug 2008

Table 8: Superdrug visitor and main user profile by ACORN classification 2008

Table 9: Superdrug change in loyalty (%) 2004-2008

Table 10: Superdrug change in disloyalty 2004-2008

Table 11: Superdrug drivers of loyalty (%) 2004-2008

Table 12: Superdrug drivers of disloyalty (%) 2004-2008

Table 13: Superdrug detailed drivers of loyalty 2008

Table 14: Cross sector matrix shopping 2008

Table 15: Other retailers used 2008

Table 16: Sample sizes by sector 2008

LIST OF FIGURES

Figure 1: Superdrug visitor share 2004-2008

Figure 2: Superdrug main user share 2004-2008

Figure 3: Superdrug visitor share by demographic group 2008

Figure 4: Superdrug main user share by demographic group 2008

Figure 5: Superdrug visitor share by television region 2008

Figure 6: Superdrug main user share by television region 2008

Figure 7: Superdrug visitor and main user share by household tenure 2008

Figure 8: Superdrug visitor and main user share by number of people in household 2008

Figure 9: Superdrug visitor and main user share by children in household 2008

Figure 10: Superdrug visitor and main user share by number of cars in household 2008

Figure 11: Superdrug visitor and main user share by working status 2008

Figure 12: Superdrug visitor and main user share by marital status 2008

Figure 13: Superdrug conversion rates 2004-2008

Figure 14: Superdrug non-conversion rates 2004-2008

Figure 15: Superdrug conversion rates by demographic group 2008

Figure 16: Superdrug conversion rates by region 2008

Figure 17: Superdrug conversion rates by household tenure 2008

Figure 18: Superdrug conversion rates by number of people in household 2008

Figure 19: Superdrug conversion rates by children in household 2008

Figure 20: Superdrug conversion rates by number of cars in household 2008

Figure 21: Superdrug non-conversion rates 2004-2008

Figure 22: Superdrug non-conversion rates by demographic group 2008

Figure 23: Demographic profile of non-converting Superdrug visitors 2008

Figure 24: Regional profile of non-converting Superdrug visitors 2008

Figure 25: Superdrug visitor profile by demographic group 2008

Figure 26: Superdrug main user profile by demographic group 2008

Figure 27: Superdrug visitor profile by television region 2008

Figure 28: Superdrug main user profile by region 2008

Figure 29: Superdrug visitor and main user profile by household tenure 2008

Figure 30: Superdrug visitor and main user profile by number of people in household 2008

Figure 31: Superdrug and main user profile by children in household 2008

Figure 32: Superdrug visitor and main user profile by number of cars in household 2008

Figure 33: Superdrug visitor and main user profile by working status 2008

Figure 34: Superdrug visitor and main user profile by marital status 2008

Figure 35: Superdrug loyalty 2004-2008

Figure 36: Superdrug disloyalty 2004-2008

Figure 37: Superdrug loyalty by demographics 2008

Figure 38: Superdrug loyalty by region 2008

Figure 39: Superdrug loyalty by household tenure 2008

Figure 40: Superdrug loyalty by number of people in household 2008

Figure 41: Superdrug loyalty by children in household 2008

Figure 42: Superdrug loyalty by number of cars in household 2008

Figure 43: Superdrug - other Personal Care stores used 2008

Figure 44: Preference stores 2008

Figure 45: Sectors shopped 2008

Abstract

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