Aviation Broadband Networks

Published by: Freesky Research

Published: Aug. 11, 2008 - 47 Pages

Table of Contents

Chapter 1 Introduction

1.1 Introduction

1.2 Methodology and Data Sources for this Study

1.3 Objective of the Report

1.4 Market Advancements

Chapter 2 Technologies

2.1 Leaky Feeder Cables vs. Distributed Antennas

2.2 Wiring Technologies Advance in the Cabin

2.3 Radio and Cellular Interference

2.4 Weight Requirements

Exhibit 2.1 - Server, Antenna, Cabling, and Access Point Weights in Passenger Communication

Networks

2.5 Ground Technologies Making Aviation Broadband Possible

2.6 Ku-Band Transponders

2.7 Broadband Systems are now Cheaper or Lighter than Many other Business Jet Options

2.8 L-Band

Chapter 3 Business Strategies and Microeconomic Developments

3.1 The Market's Already Splintering

3.2 Why Airline Wi-Fi will not Look Like Equivalent Coffee Shop or Hotel Services

3.3 Ancillary Revenue

Exhibit 3.1 - Ancillary Revenue

3.4 Business Jet Broadband vs. Airline Wi-Fi

Chapter 4 Selected Company Profiles

4.1 Row 44

4.2 Aircell

4.3 AeroMobile

Chapter 5 Forecasts

5.1 Forecast Methodology

5.2 Migration to Subscription Pricing

Exhibit 5.1 Average Price Paid Per Subscription and Per Session

5.3 Regional Jets

Exhibit 5.2 Broadband and Text Messaging Revenue on CRJs and ERJs

5.4 Embraer E-170s/E-190s

Exhibit 5.3 Broadband and Text Messaging Revenue on E-170s/E-190s

5.5 Airbus A320 Family

Exhibit 5.4 Broadband and Text Messaging Revenue on A320 family aircraft

5.6 737s

Exhibit 5.5 Broadband and Text Messaging Revenue on 737s

5.7 Out-of-Production Boeing Jets - MD-80s, 717s, 757s

Exhibit 5.6 Broadband and Text Messaging Revenue on 717s/MD-80s/757s

5.8 767s

Exhibit 5.7 Broadband and Text Messaging Revenue on 767s

5.9 787s

Exhibit 5.8 Broadband and Text Messaging Revenue - 787s

5.10 777s

Exhibit 5.9 Broadband and Text Messaging Revenue on 777s

5.11 747s

Exhibit 5.10 Broadband and Text Messaging Revenue on 747s

5.12 A330s/A340s

Exhibit 5.11 Broadband and Text Messaging Revenue on A330s/A340s

5.13 A380s

Exhibit 5.12 Broadband and Text Messaging Revenue on A380s

5.14 Totals

Exhibit 5.13 Broadband and Text Messaging Revenue on all Airliners

5.15 Business Jets

Exhibit 5.14 Broadband Revenue on Business Jets

Abstract

While the in-flight connectivity industry is just beginning to grow, the market has already started to splinter. With a growing choice of ground and satellite technology options, the major question for many business jet owners and airlines is increasingly shifting from "when?" to "how?". But as technology progresses, the business case has become increasingly dependent on finding the right pricing strategy, and has left many in both the aviation and communications industry wondering :

• how quickly can the airlines surpass the revenue per plane of a business jet?
• to what extent will current pricing need to be adjusted to either increase usage or improve profit margins?
• why have there been so many announcements, but so few installations?

In addition to service revenue forecasts by aircraft type, this study addresses the specifics of RF and cabling technologies, as well as the needs of the individual markets developing for Ku-Band, L-Band, and Air-to-Ground services.

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