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Advanced CRM, Loyalty Management, and Targeted Marketing: Lessons Learned from Air MauritiusPublished by: IDC Published: Jul. 28, 2008 - 14 Pages Table of ContentsTable of Contents Global Retail Insights Opinion In This Report Interviewees Definition of Customer Relationship Management Applications Situation Overview Air Mauritius' IT Strategy The Approach Business Drivers Solution Description Figure: Air Mauritius' CRM System Selecting the Solution Implementing the Solution Figure: Implementation Timeline Business Value The Bottom Line Lessons Learned Future Outlook Essential Guidance Actions to Consider For Retailers and Transportation Companies For Technology Vendors Learn More Related Research Synopsis Abstract"Global Retail Insights strongly believes that given the turbulent economic situation, strengthening relationships with industry partners, customers, and other stakeholders is a must to create sustainable shareholder value," said Ivano Ortis, EMEA research director, Global Retail Insights, an IDC company. "This requires complete integration of the travel or shopping life cycle. Looking ahead, gaining improved insight into demand dynamics and consumer behavior is a distinct differentiating factor for retailers and airlines." Get Full Details About This Report >> |
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