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Bank of America: Online Experience Explored ~ Plus New Primary Research with 20K Business Users OnlinePublished by: Compass Intelligence Published: Aug. 14, 2008 - 20 Pages Table of Contents
AbstractThis iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model subscription. This 20-page report explores Bank of America’s best practices and innovative strategies to build relationships with SMB users online. The provided results are the findings of our 2008 online experience rankings for SMB portals as well as a survey conducted with 41 marketing executives across various industries including ICT. These findings have been designed to provide a context to evaluate the “experience capabilities” of 40 websites (both Tech and non-tech vendors) with regard to Small and/or Mid-sized Business users. This report provides insight on from both the provider and end-user aspect. The rankings have been designed to expose the strong points, as well as the weak points of each vendor’s capabilities. Additionally, these rankings score the overall online experience, not just the buying experience and factors such as original content and learning materials are weighed just as heavily as the ability to buy or gain access to customer support online. The report includes the rankings and key finds, profiles of the Top 10 ranked vendors and primary research from more than 540 Small and Mid-sized Business decision-makers in the US. Size of business includes Small Business (5-99 employees), Mid-Sized Business (100-999 employees). The Expert Guide for this deliverable is Kneko Burney.Get Full Details About This Report >> |
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