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Nordic Consumer Survey 2007: Purchasing Patterns

Published by: IDC

Published: Jul. 16, 2007 - 27 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Figure: Survey Sample Demographics

Table: Statistical Uncertainties by Number of Respondents and Response Distribution

Executive Summary

Situation Overview

Future Outlook

The Internet as a Tool for Financial Activity

Figure: Using the Internet for Financial Activities.

Purchasing Pattern

Influencers

Figure: Purchasing Patterns - Influencers

Media Sources

Figure: Purchasing Patterns - Media Sources

Purchasing Preferences

Product Characteristics

Figure: Importance of Products Characteristics

Channel Preference

Figure: Preferred Channel for IT/Electronics Purchases

Figure: Importance of Purchasing Criteria by Channel

Figure: Influencers and Media Sources by Channel Preferences

Products of Interest

Figure: Purchasing Interest in IT and Electronic Devices

Flat screen TVs

Figure: Flat Screen TV: Demographics & Channel Preferences

Figure: Flat Screen TV: Primary Influencers and Media Sources

Portable PCs

Figure: Portable PC: Demographics & Channel Preferences

Figure: Portable PCs: Primary Influencers and Media Sources

Digital Cameras

Figure: Digital Cameras: Demographics & Channel Preferences

Figure: Digital Cameras: Primary Influencers and Media Sources

DVD/Hard Disk Recorders

Figure: HDD/DVD Recorder: Demographics & Channel Preferences

Figure: HDD/DVD Recorder: Primary Influencers and Media Sources

Digital Video Cameras

Figure: Digital Video Camera: Demographics & Channel Preferences

Figure: Digital Video Camera: Primary Influencers and Media Sources

Essential Guidance

Learn More

Related Research

Nordic, Consumer Survey 2007

Denmark, Consumer Survey 2005

European Consumer Markets

Synopsis

Abstract

This document is about Nordic Consumer Survey 2007: Purchasing Patterns

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