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Multiplay Bundles: A Reality CheckPublished by: IDC Published: Dec. 15, 2006 - 10 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview Introduction Components of Bundled Services Operator Bundling Strategy: Toolbox or Swiss Army Knife? Rationale for Bundled Services Figure: Western Europe Consumer Broadband Access ARPU Potential Inhibitors to Bundled Service Adoption Consumers May Not See Value in Bundles Monitoring Challenges Regulatory Uncertainty Insufficient Customer Service Bundled Service Examples Carphone Warehouse: "Free" Broadband Free: Triple Play with IPTV over DSL Telenet: Quadruple Play with Cable BT and Orange: FMC Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThe perceived wisdom in the communications industry is that bundles are a win-win scenario for both operators and their consumer customers. "In this 'pro-bundle' environment, the risks service providers may encounter in offering bundles can be overlooked," said Jill Finger Gibson, research director, European consumer multiplay services. "These risks include lack of value perceived by the customer, regulatory risk, service degradation risk, security risk, and the risk of increased churn and bad publicity due to an inadequate customer service infrastructure." Get Full Details About This Report >> |
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