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Can Interactive Advertising Save European Operators?Published by: IDC Published: Aug. 8, 2007 - 13 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview Introduction What is IA? The IA Opportunity for Operators Common Value Proposition, Common Objectives Anyone, Anywhere, Anytime - the Mobile Advantage Potential Barriers to Success Competition From Existing Media and Other Quarters Advertisers Don't Yet Understand IA Uncertainties Over User Acceptance IA Implementation Case Studies Vodafone Blyk Sky Television Future Outlook IA Strategy Ground Rules Treat the IA Operation as an Autonomous Entity Make IA Simple and Cheap for Advertisers Prove Value by Demonstrating the Power of Customer Data Work With Agencies to Educate Advertisers Cooperate With Other Operators to Share Knowledge and Develop Standards Partner With Technology Enablers and/or Existing Advertising Channels Ensure Quality of Technology Supporting IA, Especially in the Mobile Space Ensure Great Usability for End-Users Expand Into Upstream Marketing Services Expected Outcomes Essential Guidance Learn More Related Research Synopsis AbstractThis document is about Can Interactive Advertising Save European Operators?Get Full Details About This Report >> |
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