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eConsumer Shopping Report

Published by: eMarketer

Published: Jul. 1, 2000 - 84 Pages


Table of Contents


  1. Methodology: The eMarketer Difference
  2. Introduction
  3. The Demand Side Model
  4. eConsumer Demographics
    1. Comparison of Demographic Profiles
    2. The Gender Effect
    3. The Golden Age of the Web
    4. Teenagers and Children Online
  5. eConsumer Shopping Behavior
    1. Driving Customers Back Again (and Again)
    2. Barriers to Online Buying
    3. @ Your Service
    4. Buyer Purchasing Patterns
    5. Converting Shoppers into Buyers
    6. How Consumers Access Shopping Sites
  6. Appendix

Abstract

An offshoot of eMarketer's "eCommerce B2C Report", this report contains the information vendors and marketers need to know about who's online, why they're online and how to keep them online. This information helps build business plans, advertising and marketing strategies and even back-end support plans.

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