Weight Loss Products: Supplements, Foods and Beverages : Market Research Report

Weight Loss Products: Supplements, Foods and Beverages

Published by: BCC Research

Published: Jun. 1, 2000 - 155 Pages

Introduction

Reasons For Doing The Study
Contribution Of The Study
Scope And Format
Methodologies
Information Sources

Summary

Overview

The Need For Weight Loss Products
Obesity—Problem
Types Of Weight Loss Products
Supplements
- Individual/Multi-Products
Foods And Beverages
- Diet/Weight Loss Foods And Beverages
- Functional Foods And Beverages
- Meal Replacement Supplements
BCC Forecasts — U.S.
Larger Share — Foods And Beverages
- Largest Share — Diet/Weight Loss Foods/Beverages
- Larger Share And Faster Growth — Foods
Largest Share And Fastest Growth — Meat/Poultry
Good Growth — Beverages
- Fastest Growth — Functional Foods/Beverages
Larger Share And Faster Growth — Foods
- Larger Share And Faster Growth — Weight Loss Bars
Share Almost As Large For Beverages
- Largest Share — Sports/Energy Drinks
- Faster Growth — Herbal Drinks
- Small Market For Fruit Drinks
Good Growth — Meal Replacement Supplements
- Larger Share — Beverages
- Faster Growth — Foods/Bars
Faster Growth — Supplements
- Largest Share And Fastest Growth — Multi Weight Loss Supplements
- Larger Share And Faster Growth — Contains Herbs
- Good Growth — Individual
- Largest Share — Herbal
- Largest Share — Ma Huang/Ephedra
- Fastest Growth — Hca/Garcinia Cambogia
- Good Growth — Guarana, Green Tea
Slow Growth
- Fastest Growth — Mineral
- Larger Share And Faster Growth — Chromium
- Good Growth — Vanadyl Sulfate
- Other Supplements
By Presumed Primary Purpose To Aid Weight Loss
- Largest Share — Reduce Calories From Fat/Sugar
- Fastest Growth — Burn Fat/Suppress Appetite

Industry Structure

Market Influences
Consumer Interest In Self-Care
- Sex/Gender
- Age
- Health Professionals Differ
- Driving Forces
- Price
- Technology — Finding/Using Ingredients
- Regulations
Most Active Marketers
Industry Environment
Active Marketplace
- Looking For New Markets
- Reformulating

Supplements

Types And Purposes

Individual

Herbal
Ma Huang/Ephedra
Hydroxycitric Acid (Hca)/Garcinia Cambogia
Gymnema Sylvestre
Guarana
Cayenne
Yohimbe
Green Tea
Kola Nut
Minerals
Chromium — All Forms
Vanadyl Sulfate
Amino Acids
L-Arginine
L-Tine
Derivative — Hmb
Other Supplements
Fiber Products
Plants
Chitosan (Marine Fiber)
Dhea
Conjugated Linoleic Acid (Cla)
Pyruvate
Trademark/Brand Name
Citrimax
Chromemate
Tonalin Cla

Multi Weight Loss Supplements

Trademark/Brand Name
Citralean
Citrin
Chromium
Chroma Slim
Ni-Chrome
Phencal
Xenadrine
Research Studies
Positive Results
Biotrol
Ephedra
Fiber
Pyruvate
Positive/Negative

Hca

Risks And Dangers

Warnings On Labels

Side Effects/Adverse Reactions
Herbs
Ma Huang/Ephedra
Yohimbe
Hca
Mineral — Chromium Picolinate
Amino Acid Derivative — Hmb
Hormone — Dhea
Fiber — Chitosan

BCC Forecasts — U.S.

By Type Of Supplement

Largest Share And Fastest Growth — Multi-Supplements
Larger Share And Faster Growth — Contains Herbs
Good Growth — Individual
Largest Share — Herbal
Fastest Growth — Mineral

Individual Herbal Supplements

Largest Share — Ma Huang/Ephedra
Fastest Growth — Hca/Garcinia Cambogia
Good Growth — Guarana, Green Tea
Slow Growth

Individual Mineral Supplements

Larger Share And Faster Growth — Chromium
Good Growth — Vanadyl Sulfate

Individual Amino Acid Supplements

Largest Share And Fastest Growth — Hmb

Individual Other Supplements

Largest Share And Fastest Growth — Pyruvate

Multi-Supplements
By Presumed Primary Purpose To Aid Weight Loss

Largest Share And Fastest Growth — Burns Fat
Good Growth For Fat Burners/Appetite Suppressants
Slow Growth For Appetite Suppressants
Modest Growth For "Other"

Industry Structure

Market Influences

Consumer Interest In Self-Care
Media Messages
The Internet As An Information Source
Consumer Interest
Drug-Free Products
Caffeine-Free/Ephedra-Free Products
Sex/Gender
Age

Driving Forces

Price
Regulations
FDA
Health Claims
FDA Finalizes Rules For Claims On Dietary Supplements
Changes To The Ruling
Labeling
FTC — Advertising Supplements
Technology — Finding/Using Ingredients
Industry Watches Itself
Providing Information
Purity/Quality Control
Setting Standards
Standardized Extracts
Testing

Most Active Marketers

Market Leaders

Industry Environment

Active Marketplace
More Retailing Outlets
Reformulating

Types And Purposes

Diet/Weight Loss Foods And Beverages
Role Of Calories
- Derived From Fat
- Dietary Guidelines
- Fat Intake
- Derived From Sugar
- Dietary Guidelines
- Research Studies
- Fat Calories Vs. Sugar Calories
- Diet/Weight Loss Foods
- Risks And Dangers — Fad Diets
Descriptors
- Fat Descriptors
- Sugar Descriptors
Dairy Products
- Cheese Products
- Cultured Products
Meat/Poultry Products
- Luncheon Meats/Cold Cuts
- Frankfurters/Hot Dogs
- Sausage/Bacon
- Frozen Prepared Products
Baked Goods
- Sweet Goods
- Cakes
- Cookies
- Pies
- Muffins
- Breakfast Foods
- Crackers
Candy/Confections
- Chocolate
- Nonchocolate
Condiments
- Salad Dressing
- Mayonnaise
- Sauces
- Gravy
- Ketchup
Others
- Soups
- Cereals
- Snacks
- Syrups
- Jams/Jellies/Fruit Spreads
- Desserts/Toppings
- Margarine
- Peanut Butter
Beverages (Nonalcoholic)
- Soft Drinks/Sodas
- New Age
- Hot Drinks
- Milk/Milk-Based
Functional Foods/Beverages
Foods — Snacks
- Chewing Gum
- Bars
Beverages
Sports/Energy Drinks
Fruit Drinks
Herbal Drinks

Meal-Replacement Supplements

Foods

Bars

Beverages

BCC Forecasts — U.S.

By Type Of Food And Beverage
Largest Share — Diet/Weight Loss Foods/Beverages
Fastest Growth For Functional Foods/Beverages
Good Growth — Meal-Replacement Supplements
Diet/Weight Loss Foods And Beverages
- Larger Share And Faster Growth — Foods
- Largest Share And Fastest Growth — Meat/Poultry
- Next Largest Share — Dairy Products
- Next Fastest Growth — Baked Goods
- Good Growth — Beverages
Dairy Products
- Largest Share — Cheese Products
- Fastest Growth — Cultured Products
Meat/Poultry Products
- Largest Share And Fastest Growth
- Good Growth — Luncheon Meats/Cold Cuts
Baked Goods
- Larger Share And Faster Growth — Sweet Goods
- Largest Share — Cookies
- Fastest Growth — Breakfast Foods
- Moderate Growth — Cakes
- Slow Growth — Crackers
Candy/Confections
- Larger Share And Faster Growth — Nonchocolate
- Declining Sales — Chocolate
Condiments
- Largest Share And Fastest Growth — Salad Dressings
- Good Growth — Sauces
- Slow Growth — Gravy, Ketchup, Mayonnaise
Other Products
- Largest Share And Fastest Growth
- Good Growth — Margarine
- Declines
Beverages (Nonalcoholic)
- Largest Share And Fastest Growth — Soft Drinks/Sodas
- Good Growth — Milk/Milk-Based
- Slight Growth — New Age
- Declines For Hot Drinks
Functional Foods And Beverages
- Larger Share And Faster Growth — Foods
- Larger Share And Faster Growth — Weight Loss Bars
- Chewing Gum
- Major Share For Beverages
- Largest Share — Sports/Energy Drinks
- Faster Growth — Herbal Drinks
- Small Market For Fruit Drinks
Meal Replacement Supplements
- Larger Share — Beverages
- Faster Growth — Foods/Bars
- By Presumed Primary Purpose To Aid Weight Loss
- Largest Share — Reduce Calories From Fat/Sugar
- Fastest Growth — Burn Fat/Suppress Appetite

Industry Structure

Market Influences
Consumer Interest In Self-Care
- Diet/Weight Loss Products
- Reading Labels
- Having Fun/Pleasure
- Creating A Weight Loss Program
- Functional Foods And Beverages
- Lack Of Consumer Awareness
- Meal-Replacement Supplements
Sex/Gender
- Diet/Weight Loss Products
- Age
- Role Of The Media
- The Internet As An Information Source
- Broadcast And Print Sources
Driving Forces
Regulations
Health Professionals Approval
- Diet/Weight Loss Foods And Beverages
- Functional Foods And Beverages
- Meal-Replacement Supplements
Technology — Finding/Using Ingredients
- Diet/Weight Loss Foods And Beverages
- Fat Replacers
- Sweeteners
- Functional Foods And Beverages
- Meal-Replacement Supplements
- Price
- Most Active Marketers
- Diet/Weight Loss Foods And Beverages
  - Market Leaders
- Functional Foods And Beverages
- Meal-Replacement Supplements
- Industry Environment
- Competition From Eating Places
- Competition From Diet Centers
- Looking For New Markets
  - Moving Into Diet/Weight Loss Products
  - Moving Into Functional Foods
  - Repositioning As Nutritional Foods
  - Making Marketing Deals
    - Meal-Replacement Supplements
  - Reformulating

List Of Tables

Summary Table: Sales Estimates And Projections For Weight Loss Products, By Type, Through 2004
1. Types Of Products To Help Achieve Weight Loss Goals
2. Sales Estimates And Projections For Weight Loss Products, By Type, Through 2004
3. Sales Estimates And Projections Of Products And Their Presumed Primary Purpose To Aid Weight Loss, Through 2004
4. Most Active Marketers To Weight Loss Products
5. Individual And Multi Weight Loss Supplements And Their Purposes
6. Herbs And Their Purposes In Weight Loss Supplements
7. Minerals And Their Purposes In Weight Loss Supplements
8. Amino Acids And Their Purposes In Weight Loss Supplements
9. Other Ingredients And Their Purposes In Individual Weight Loss Supplements
10. Examples Of Ingredient Combinations Used In Multi Weight Loss Supplements
11. Examples Of Side Effects And Adverse Reactions To Supplements
12. Sales Estimates And Projections For Weight Loss Supplements, By Type, Through 2004
13. Sales Estimates And Projections Of Individual Herbal Weight Loss Supplements, Through 2004
14. Sales Estimates And Projections Of Individual Mineral Weight Loss Supplements, Through 2004
15. Sales Estimates And Projections Of Individual Amino Acid Weight Loss Supplements, Through 2004
16. Sales Estimates And Projections Of Other Individual Weight Loss Supplements, Through 2004
17. Sales Estimates And Projections Of Multi Weight Loss Supplements, Through 2004
18. Sales Estimates And Projections Of Supplements And Their Presumed Primary Purpose To Aid Weight Loss, Through 2004
19. Examples Of Most Active Marketers Of Weight Loss Supplements
20. Market Leaders Of Weight Loss Supplements
21. How Foods And Beverages Help To Achieve Weight Loss Goals
22. Descriptors For Fat
23. Descriptors For Sugar And Calories
24. Descriptors That Can Be Used For Foods And Beverages As Diet/Weight Loss Products
25. Descriptors That Can Be Used For Dairy Foods Used As Diet/Weight Loss Products
26. Descriptors That Can Be Used For Meat/Poultry Products As Diet/Weight Loss Products
27. Descriptors That Can Be Used For Baked Goods As Diet/Weight Loss Products
28. Descriptors That Can Be Used For Candy/Confections As Diet/Weight Loss Products
29. Descriptors That Can Be Used For Condiments As Diet/Weight Loss Products
30. Descriptors That Can Be Used For "Others" As Diet/Weight Loss Products
31. Descriptors That Can Be Used For Nonalcoholic Beverages As Diet/Weight Loss Products
32. Types Of Functional Foods And Beverages To Help Achieve Weight Loss Goals
33. Functional Beverages And How They Help To Achieve Weight Loss Goals
34. Types Of Meal-Replacement Supplements To Help Achieve Weight Loss Goals
35. Meal-Replacement Supplements And How They Help To Achieve Weight Loss Goals
36. Sales Estimates And Projections For Foods And Beverages To Achieve Weight Loss Goals, Through 2004
37. Sales Estimates And Projections For Diet/Weight Loss Products To Help Achieve Weight Loss Goals, Through 2004
38. Sales Estimates And Projections For Dairy Products To Help Achieve Weight Loss Goals, Through 2004
39. Sales Estimates And Projections For Meat/Poultry Products To Help Achieve Weight Loss Goals, Through 2004
40. Sales Estimates And Projections For Baked Goods To Help Achieve Weight Loss Goals, Through 2004
41. Sales Estimates And Projections For Candy/Confections To Help Achieve Weight Loss Goals, Through 2004
42. Sales Estimates And Projections For Condiments To Help Achieve Weight Loss Goals, Through 2004
43. Sales Estimates And Projections For "Other Products" To Help Achieve Weight Loss Goals, Through 2004
44. Sales Estimates And Projections For Beverages (Nonalcoholic) To Help Achieve Weight Loss Goals, Through 2004
45. Sales Estimates And Projections For Functional Foods And Beverages To Help Achieve Weight Loss Goals, Through 2004
46. Sales Estimates And Projections For Meal-Replacement Supplements To Help Achieve Weight Loss Goals, Through 2004
47. Sales Estimates And Projections For Foods/Beverages And Their Presumed Primary Purpose To Aid Weight Loss, Through 2004
48. Examples Of Most Active Marketers And Their Products To Help Achieve Weight Loss Goals
49. Examples Of Most Active Marketers And Their Diet/Weight Loss Foods And Beverages
50. Examples Of Marketers And Their Functional Foods And Beverages To Help Achieve Weight Loss
51. Examples Of Marketers And Their Meal-Replacement Supplements To Help Achieve Weight Loss Goals

List Of Figures

Summary Figure: Sales Estimates And Projections For Weight Loss Products, Through 2004
1. Sales Estimates And Projections For Weight Loss Products, By Type, Through 2004
2. Sales Estimates And Projections Of Products And Their Presumed Primary Purpose To Aid Weight Loss, Through 2004
3. Sales Estimates And Projections For Weight Loss Supplements, By Individual Vs. Multi, Through 2004
4. Sales Estimates And Projections Of Individual Herbal Weight Loss Supplements, Through 2004
5. Sales Estimates And Projections Of Individual Mineral Weight Loss Supplements, Through 2004
6. Sales Estimates And Projections Of Individual Amino Acid Weight Loss Supplements, Through 2004
7. Sales Estimates And Projections Of Other Individual Weight Loss Supplements, Through 2004
8. Sales Estimates And Projections Of Multi Weight Loss Supplements, Through 2004
9. Sales Estimates And Projections Of Supplements And Their Presumed Primary Purpose To Aid Weight Loss, Through 2004
10. Sales Estimates And Projections For Foods And Beverages And How They Help To Achieve Weight Loss Goals
11. Sales Estimates And Projections For Diet/Weight Loss Products To Help Achieve Weight Loss Goals, Through 2004
12. Sales Estimates And Projections For Beverages (Nonalcoholic) To Help Achieve Weight Loss Goals, Through 2004
13. Sales Estimates And Projections For Functional Foods And Beverages To Help Achieve Weight Loss Goals, Through 2004
14. Sales Estimates And Projections For Meal-Replacement Supplements To Help Achieve Weight Loss Goals, Through 2004
15. Sales Estimates And Projections For Foods/Beverages And Their Presumed Primary Purpose To Aid Weight Loss, Through 2004

Abstract

The problem of obesity in America is being called an epidemic by some health-care professionals and government officials. With an estimated 40 million people classified as obese, about $240 billion per year is spent for the treatment of obesity-related conditions, such as heart disease, diabetes, stroke and high blood pressure. Yet, each year an estimated 27% to 30% of the population is said to be on some type of self-designed weight loss plan, either for health or cosmetic reasons. These dieters seek to achieve weight loss goals with the use of certain over-the-counter (OTC) weight loss dietary supplements and certain types of foods and beverages (nonalcoholic).

The weight loss products industry does not constitute a single, unified industry. Rather, this report deals with just two distinct industries that market two very different types of weight loss products. The supplements industry markets individual or multi-supplements that aid weight loss with the use of specific ingredients (e.g., herbs, minerals, amino acids) that burn fat or suppress appetite. Individual supplements contain just a single weight loss ingredient, while multi-supplements contain combinations of weight loss ingredients. Either type can also contain healthful, but non weight loss ingredients, such as vitamins or minerals. Foods and beverages to aid weight loss are marketed as diet/weight loss foods/beverages that have reduced amounts of fat and sugar for lower caloric content; functional foods (chewing gum and bars) and beverages (sports/energy, herbal, and fruit drinks) contain specific weight loss ingredients to burn fat or suppress appetite; and meal replacement supplements, such as foods/bars, and ready-to-drink (RTD) beverage powders that contain balanced nutrition, are meant to replace one or two meals.

The goal of this report is to understand how marketers in these two different segments of the weight loss industry can satisfy the needs of dieters by developing products that help them to achieve weight loss goals.

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Weight Loss Products: Supplements, Foods and Beverages

Table of Contents

Abstract