Womenswear Retailing - UK

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2008 - 143 Pages

Table of Contents

Issues in the Market

Main themes

Definitions

Market in Brief

A challenging market

Underlying drivers

Outside competition

Major themes and opportunities

Trading up

Differentiating

What’s selling

Retailer winners and losers

Selected retailers - performance and prospects

Online shopping

Eco and ethical trading issues

Where consumers shop

Consumer attitudes

Future developments

Industry Insights

Key points

The market - women’s spending trends

Product categories - what’s selling

Pricing - the trading up movement …

… But some trading down

Challenge of competition

International expansion

Collaborations with celebrities/designers

Online shopping

How much will online sales grow?

Eco and ethical trading issues

Store design and the customer expertience

Customer service and the consumer experience

The future

Internal Market Environment

Key points

Price deflation and real value

Figure 1: Clothing and footwear deflator, 2003-13

Buying cheap…

…but attitudes are changing

Ethics and the environment

Figure 2: Consumer attitudes, ethical and environmental issues, by gender, March 2007

The celebrity stamp of approval

Older women - the untapped market

Going online

Broader Market Environment

Key points

The shift to over-45s

Figure 3: Age structure, UK, 2002-12

More potential for value growth

Figure 4: Adult population trends, by socio-economic group, 2003-13

Figure 5: Working population of women, 2003-13

A less buoyant economy

Figure 6: Trends in PDI and consumer expenditure, 2003-13

Market in Context

Key points

Making the outfit

Figure 7: UK sales of women’s footwear, accessories and womenswear, 2003-08

Self-presentation

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size and Forecast

Key points

Total clothing sales

Figure 8: Sales through all clothing retailers, 2000-07

Total sales of womenswear

Figure 9: Retail sales of all womenswear, UK, 2003-08

Total sales of women’s outerwear

Figure 10: Retail sales of all women's outerwear, UK, 2003-08

Impediments to sales growth

On the plus side

Looking to the future

Forecast

Figure 11: Forecast of UK retail sales, all womenswear, 2003-13

Figure 12: Forecast of UK retail sales of all womenswear, at current and constant 2008 prices, 2003-13

Greater affluence keeps growth stable

Figure 13: Forecast of UK retail sales of women’s outwerwear, at current and constant 2008 prices, 2003-13

Women’s outerwear weaker than total market

Factors used in the forecast

The Consumer - Where They Bought Clothing

Key points

Figure 14: Where they buy clothing, May 2008

Where do they go?

Figure 15: Where women have bought clothing for themselves, 2002-08

Marks & Spencer remains strongest for over-45 ABC1 women

Next’s customers getting older

Primark is not just a magnet for teens and twentysomethings

George and Tesco battle it out for family shoppers

Figure 16: Where they buy clothing, by age and socio-economic group, May 2008

Debenhams needs to boost spend from younger women

Matalan’s core budget shoppers could be wooed by supermarkets

River Island taking over from Topshop?

Figure 17: Where they buy clothing, by age and socio-economic group, May 2008

Charity/second-hand shops get a boost

Mail order/Internet polarisation

John Lewis yet to attract younger women

Figure 18: Where they buy clothing, by age and socio-economic group, May 2008

Gap needs to stem the tide

Sainsbury’s has the M&S appeal

Figure 19: Where they buy clothing, by age and socio-economic group, May 2008

Retail Market Shares

Figure 30: Estimated market shares of leading retailers in womenswear*, 2002-07

Retail Competitor Analysis

Key points

Figure 31: Summary evaluation, major and selected smaller womenswear retailers, 2008

Positioning and strategy

Figure 32: Womenswear retailers’ positioning, strategy and analysis, 2008

Sales performance

Figure 33: Retailers’ sales performance, 2008

Retailer Profiles

Major retailers

Marks & Spencer

Figure 34: Marks & Spencer: Womenswear own-brand portfolio, 2008

Figure 35: Marks & Spencer: Clothing price architecture, 2004-08

Figure 36: M&S: Financial performance, 2005-08

Next

Figure 37: Next: Financial performance, 2004-08

Arcadia Group

Miss Selfridge

Dorothy Perkins

Evans

Figure 38: Evans: Sub-branding portfolio, 2008

Wallis

Topshop

Figure 39: Arcadia: Financial performance, 2004-07

Bhs

Figure 40: Bhs Ltd: Financial performance, 2004-07

Clothing multiples

Alexon Group

Alex & Co

Eastex

Dash

Kaliko

Minuet Petite

Ann Harvey

Bay

Figure 41: Alexon: Financial performance, 2004-08

Baugur Group (excluding HoF and Mosaic Fashion Group)

Jane Norman

Whistles

CC (Country Casuals - part of Austin Reed Group)

Figure 42: CC: Financial performance, 2005-07

Fat Face

Figure 43: Fat Face: Financial performance, 2004-07

French Connection

Figure 44: French Connection: Financial performance, 2004-08

Gap

H&M

Figure 45: H&M: Womenswear own-brand portfolio, 2008

H&M - COS

Figure 46: H&M: Financial performance, 2005-07

Hobbs

Figure 47: Hobbs: Financial performance, 2005-08

Inditex

Zara

Figure 48: Inditex: Financial performance, 2004-07

Jaeger

Figure 49: Jaeger: Financial performance, 2005-07

Jigsaw/Kew

Figure 50: Jigsaw: Financial performance, 2004-06

Kookai

LK Bennett

Figure 51: LK Bennett: Financial performance, 2006 and 2007

Mango

Figure 52: Mango: Financial performance, 2004-07

Monsoon

Figure 53: Monsoon: Financial performance, 2003-07

Mosaic Fashion Group

Warehouse

Oasis

Coast

Principles

Karen Millen

Figure 54: Mosaic Fashion Group: Financial performance, 2005-08

New Look

Figure 55: New Look: Womenswear, own-brand clothing portfolio, 2008

Figure 56: New Look: Financial performance, 2004-08

Phase Eight

Figure 57: Phase Eight: Financial performance, 2005-07

Reiss

Figure 58: Reiss: Financial performance, 2005-07

River Island

Figure 59: River Island: Financial performance, 2003-06

Uniqlo

Department stores

Debenhams

Figure 60: Debenhams: Own-brand, womenswear portfolio, 2008

Figure 61: Designers and Debenhams, womenswear portfolio, 2008

Figure 62: Debenhams: Financial performance, 2004-07

John Lewis

Figure 63: John Lewis: Womenswear own-brands, 2008

Figure 64: John Lewis: Womenswear, positionings and external brand product offer, 2008

Figure 65: John Lewis Partnership: Financial performance, 2004-08

House of Fraser

Figure 66: House of Fraser: Womenswear own-brands, 2008

Internet retailers

ASOS.COM

Figure 67: ASOS: Financial performance, 2004-08

Value retailers

Matalan

Figure 68: Matalan: Own-brand, womenswear portfolio, 2008

Figure 69: Matalan: Financial performance, 2004-08

Primark

Figure 70: Primark: Womenswear own-brand portfolio, 2008

Figure 71: Primark: Financial performance, 2003-07*

The Peacock Group

Figure 72: Peacocks and Bonmarché: Womenswear, sub-brands, 2008

Figure 73: Peacocks: Financial performance, 2003-07

TK Maxx

Figure 74: TK Maxx: Financial performance, 2004-07

Supermarkets

George at Asda

Figure 75: George at Asda: Womenswear sub-brands, 2008

Sainsbury’s

Tesco

Figure 76: Tesco: Womenswear sub-brands, 2008

Retail Advertising and Promotion

Key points

Above-the-line promotion

Figure 77: Main monitored media expenditure on womenswear, 2003-07

Rapid rises

The big names

Appendix

Abbreviations

Figure 78: cosmetic surgery procedures, UK, 2003-08

Appendix: Where They Buy Outerwear

Figure 79: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008

Figure 80: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008

Figure 81: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008

Figure 82: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008

Figure 83: Where they buy outerwear, by Mintel’s Special Groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008

Abstract

Mintel estimates that the market for womenswear is worth £21.2 billion in 2008, up by 16% on 2003, which equates to 26% once the effects of price deflation are taken into account.

The most pressing and topical issue is how much impact the current economic climate will have on sales, and which retailers will best withstand any worsening of conditions. Mintel is currently estimating slowing growth through into 2009.

However, there will still be winners and losers, and above all, winning will depend on maintaining a strong brand identity with clear differentiation against competitors. So, who will be the winners?

Main themes of the report

• Trading up and buying less, but buying better and the impact this has on retailers.
• Squeezing the middle as more value retailers improve their offer and consumers trade up.
• The need to differentiate at all price points.
• Consumers’ growing concern about environmental and ethical issues.

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