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McDonald's Corporation - SWOT Analysis

Published by: Datamonitor

Published: Aug. 6, 2008 - 37 Pages


Table of Contents


This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis

Abstract

Datamonitor's McDonald's Corporatio. SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 31,370 fast-food restaurants in over 118 countries. A majority of McDonald's restaurants are operated by its franchisees. The company also operates restaurants under the brand name 'The Boston Market'. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employed 390,000 people as on 31st December 2007 (FY2007). The company recorded revenues of $22,786.6 million during the FY2007, an increase of 9.1% over FY2006. The operating profit of the company was $3,879 million during FY2007, a decrease of 12.5% compared with FY2006. The net profit was $2,395.1 million in FY2007, a decrease of 32.4% compared with FY2006.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available


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