Future Trends in Beer and Wine: Emerging markets, private label and innovation

Published by: Business Insights

Published: Jul. 1, 2008 - 82 Pages

Table of Contents

Women’s Health in Food and Drinks

Executive Summary

The functional food and drinks market for women

Weight control and beauty

Menopause and bone health

Pregnancy and urogenital

Chapter 1 The functional food and drinks market for women

Summary

Introduction

Advertising to women - beyond the stereotypes

Women-specific products

NPD in healthy food and drinks for women

By category

By region

Conclusions

Chapter 2 Weight control and beauty

Summary

Introduction

Market overview

Cosmeceuticals - beauty from the inside

Food - beauty from the outside

Market analysis

Beauty

Weight management

New product innovations

Beauty drinks from around the globe

The re-emergence of water as a functional beverage

Penta water

Water can quench more than thirst

Lightfull satiety smoothie

Danone: the cultural differences of appetite

Conclusions

Up and coming functional ingredients

The beauty of red

Apples

Pectin a new satiety enhancer

PinnoThin

Soy boosts bone health and insulin

Market opportunities

Chapter 3 Menopause and bone health

Summary

Introduction

Market overview

New nutraceutical to bring clarity to the menopause category

Novel applications for an old beverage

Global health summit says HRT safe

Market analysis

Menopause

Osteoporosis

Sales of bone health products

NPD

New product innovations

Calcium

Collagen

Black cohosh

Matrix ingredients

Fortified chocolate for PMS

Up and coming functional ingredients

Vitamin K

Blueberries

Rosehip

The potential dangers of product claims

Lignans

Isoflavones

Market opportunities

Chapter 4 Pregnancy and urogenital

Summary

Introduction

Market overview

UK government backs pregnancy diet

Cut caffeine for a healthy pregnancy

Supplements bolster baby weight

Pregnant women are vitamin deficient despite government guidance

Iron deficiency

Folate deficiency

Omega-3 deficiency danger

Market analysis

Cranberry

Folate

New product innovations

Lallemand launches functional cranberry chews

Luna

Dark fruits

Food Doctor hopes for a rise from the bread market

ProViva

Belly Bar

Eisai re-launch targets pregnant women

Yo Mommy

Up and coming functional ingredients

Horseradish

Vitamins

Probiotics

Ginger

Vitamin B6

Folate

Market opportunities

Index

References

List of Figures

Figure 1.1: You range of dairy products from Tara Dairy Ltd

Figure 1.2: Lifetime Body Smart for Women from Lifeline Foods

Figure 1.3: Percentage of healthy food and drinks launches targeted at women as a share of total food and drinks launched, 2005-2008

Figure 1.4: Percentage of healthy women-specific food and drinks launched, by category, 2005- 2008

Figure 1.5: Percentage of healthy women-specific food and drinks launched, by region, 2005- 2008

Figure 2.6: Neobeauty from Wimm-Bill-Dann

Figure 2.7: Biosynergy’s 'beauty from within' beverage

Figure 2.8: Beauty beverage from Works With Water

Figure 2.9: Sip from Inside out Beauty

Figure 2.10: Penta’s functional water

Figure 2.11: Gerolsteiner’s Linée satiety water

Figure 2.12: Lightfull Satiety Smoothie from Lightfull foods Inc

Figure 2.13: Danone’s Light and Fit Crave Control yogurt

Figure 2.14: 2b Beauty Yogurt from Nestlé Japan

Figure 2.15: RDA Organic Drink - fortified with Evesse apple extract

Figure 3.16: Percentage of healthy food and drinks for women, by trend, 2005-2007

Figure 3.17: Contrex mineral water fortified with calcium

Figure 3.18: Contrex website with the tagline mon partenaire minceur (my partner in thinness)

Figure 3.19: Tropicana Essentials orange juice, fortified with calcium for women

Figure 3.20: Calcium fortified chewing gum from Amerifit Nutrition Inc

Figure 3.21: Collagen based yogurt from Kaiku

Figure 3.22: Tahiti Trader Bio-Noni fortified with black cohosh for menopause

Figure 3.23: Chorley Health Food Store’ Femal Pollen Pistil Extract

Figure 3.24: Jamieson Laboratories PMS Support chocolate bars

Figure 3.25: Fonterra Brands Anlene vitamin K fortification

Figure 3.26: Anlene concentrate with women focused branding

Figure 3.27: TrueBlue blueberry juice

Figure 3.28: Litozin joint health supplement from Hyben-Vital International

Figure 3.29: HMRLignan from Linnea

Figure 3.30: Effisoy made with Aglymax by FermaHealth

Figure 4.31: Anmum Materna from Vinamilk JSC

Figure 4.32: Percentage share of food and drinks launched that contain cranberry, 2005-2008

Figure 4.33: Percentage share of cranberry food and drinks launched, by region, 2005-2008

Figure 4.34: Percentage share of food and drinks launched that contain folate, 2005-2008

Figure 4.35: Percentage share of folate food and drinks launched, by region,

Figure 4.36: Luna Cocktail de Cranberry by Vitgermine

Figure 4.37: Luna bars from Vitagermaine

Figure 4.38: Nectar Blueberry beverage from the Natural Tea Company

Figure 4.39: Food Doctor for Women: folic acid enriched bread

Figure 4.40: ProViva Female from Skånemejerier

Figure 4.41: Belly Bar from Nutrabella

Figure 4.42: Eisai BB fatigue drink

Figure 4.43: Stonyfield Farm’s Yo Mommy yogurt

Figure 4.44: Miko Frusi Creme Glacee au Yaourt from Nestlé

Figure 4.45: Nutricion De Vida biscuits

Figure 4.46: Morinaga Peptide Milk E O-ka-san from Morinaga Milk Industry

List of Tables

Table 1.1: Functional food and drinks market value, ($m), Europe and US, 2001-2006

Table 2.2: Oral beauty supplements market value, ($m), Europe and US, 2001-2011

Table 2.3: Oral beauty supplements market value by category, ($m), Europe and US, 2001-2011

Table 2.4: Estimated prevalence of psoriasis across seven major markets, 2005

Table 2.5: Estimated prevalence of atopic dermatitis across seven major markets, 2005

Table 2.6: Proportion of women concerned about different body issues by age, Europe and the US, 2006

Table 2.7: Aspects of physical appearance that women would most like to change, 2004: % of women aged 18-64 who would like to change each attribute

Table 2.8: Diet food and drinks market, ($m), Europe and US, 2006-2010

Table 2.9: Prevalence of obesity in the six major markets by age (000s), 2005

Table 2.10: Prevalence of overweight in the six major markets by age (000s), 2005

Table 3.11: HRT opinion at the first Global Summit on Menopause-Related Issues

Table 3.12: Forecast epidemiology of menopause across the seven major markets, 2005-2011

Table 3.13: Forecast epidemiology of hip fractures across the seven major markets, 2005-2012

Table 3.14: Bone health functional food and drinks market value ($m), 2001-2011

Table 3.15: Global breakdown of the global women’s health market by drug class, 2001-2005

Abstract

• Consumer interest in more flavorsome, individual products has been behind the rise of craft products in the beer market. These offer more challenging tastes, authenticity and often a quirkiness not found in mass market offerings. There are signs that this trend is being replicated in the wine market.
• The boundaries between drinks categories are blurring and this trend will increasingly impact on beer and wine. The most significant components of this trend will be the creation of soft drinks mixes, the encroachment of spirits into traditional beer and wine territory, and the borrowing of product attributes from rival categories.
• Over time consumers are becoming more interested in food and drinks that stimulate the senses. Brewers and vintners will respond with a greater variety of flavors, products designed to complement different flavors of food, and products which provide different sensations beyond flavor alone.

• Quantify beer and wine growth potential based on market value and volume sales data in the beer and wine categories, in Europe, the US, Japan and emerging markets between 2007 and 2011.
• Identify key trends that are shaping the beer and wine market, and evaluate the next trends likely to become important over the coming years.
• Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 5,000 beer and wine product launches that took place globally between 2005 and 2008. Includes analysis of product tags on new product launches to show how brewers and vintners are responding to key consumer trends.
• Understand consumer consumption patterns of alcoholic drinks with this reports detailed analysis of the changing share of throat held by beer, wine and spirits.

• How is the share of throat held by beer and wine changing over time?
• What are the most common product tags on new beer and wine launches?
• What are the five trends that will shape the future of the beer and wine markets?
• What are the key consumer drivers of growth of beer and wine sales in India?
• Who is driving innovation in craft beers?

• The wine market has been more dynamic than the beer market in terms of both sales and new products over the past 4 years. Wine’s share of launches increased from an almost 60% share in 2005 to an almost 70% share in 2008 as winemakers and particularly supermarkets, expanded their ranges.
• In the beer market the key trend is towards taste and variety, resulting in falling sales of standard, mass market products and the growth of specialty and niche segments. The key growth area within wine is white wine, despite the greater health benefits of red wine.
• Winemakers will benefit most from changing patterns in share of throat. It is growing from the lowest base and is seen as the healthiest type of alcoholic drink. Beer will also see growth in share of throat, though not in the US.
• Upscale was the most common product tag associated with beer and wine launches worldwide in both 2005 and 2008. Environmental concerns have meant that recyclable packaging has moved up from being the #5 claim in 2005 to the #2 position in 2008. Ethical and health concerns both underpin the entry of organics into the top 5, standing at #3 in 2008.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.