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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2008 - 95 Pages
Table of Contents
- Issues in the Market
- Main themes
- Definition
- Market in Brief
- A resilient and promising market
- New opportunities
- The wider picture
- Newer names and ranges
- And new ways
- Looking ahead
- Internal Market Environment
- Key points
- Styling and fashion
- Changing attitudes
- Closer links with fashion and accessory brands
- Individuality and experimentation
- Trading quantity for quality
- Figure 1: Total spend on silver and gold jewellery without diamonds, 2005-07
- Figure 2: Total spend on platinum and gold with diamonds, 2005-07
- The wide world of the Internet
- Ethical production and trading
- Jewellers themselves
- Let your purchase benefit someone else
- Metal prices - up up up
- Figure 3: Metal prices, 2003-08
- Broader Market Environment
- Key points
- More potential for volume
- Figure 4: Age structure of the UK population, by gender, 2003-13
- And more potential for value
- Figure 5: Working population of women, 2003-13
- Figure 6: Forecast adult population trends, by socio-economic group, 2003-13
- The big event(s)
- Figure 7: Number of marriages and births, UK, 2003-13
- Adjusting to decline and change
- The wider economy
- Figure 8: Trends in PDI and consumer expenditure, 2003-13
- Competitive Context
- Key points
- General competitors
- For men
- Figure 9: UK retail sales of watches and jewellery, 2003-07
- Looking good and paying for it
- Figure 10: Agreement with selected lifestyle statements, 2002 and 2006
- Sometimes radical options
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Total sales
- Figure 11: UK retail sales of precious metal jewellery, 2003-08
- Reason for optimism
- The ups and downs
- The future
- Forecast
- Figure 12: UK retail sales, precious metal jewellery, 2003-13
- Factors used in the forecast
- Segment Performance
- Key points
- The wider picture - volume and value
- Style notes
- Vibrant colour
- Diamonds on a sparkling high
- But also organic look a strong theme
- Metal trends - the white and the yellow
- Figure 13: UK retail sales of precious metal jewellery, by metal type, 2003-07
- The white
- And the yellow
- Rings and things
- Figure 14: UK retail sales of jewellery, by type, 2003-07
- Rings have their moment
- A casual style
- Two different styles for wristwear
- Men add their weight
- Figure 15: Precious metal jewellery, by gender, 2003-07
- Don’t forget the children
- Companies and Products
- Key points
- Jewellery making and branding
- Major UK suppliers to the mainstream and premium sector
- Figure 16: Major UK suppliers to mainstream retail jewellers, 2008
- Innovation for success
- Major contemporary jewellery brands
- Figure 17: Major contemporary jewellery brands, 2008
- Argent of London
- Dower & Hall
- Gecko
- G McKenzie
- Goldmajor Group
- HDG
- Links of London
- Ola Gorie
- Ortak
- Major non-UK brands in the mainstream and premium sector
- Higher profile designer makers
- The luxury brands
- Fair traders
- Brand Communication and Promotion
- Key points
- Above-the-line budgets limited
- Figure 18: Main monitored media spend on jewellery, 2003-07
- Taking a closer look
- Figure 19: Main monitored media advertising expenditure on jewellery, by leading advertisers, 2003-07
- Highlighting the new (and the big)
- The other choices available
- Wider sponsorship
- Addressing the retailers
- Channels to Market
- Key points
- Share by category
- Figure 20: UK retail sales of precious metal jewellery, by outlet type, 2003-07
- A brief comment
- Shifts in share
- Who’s who among the multiples
- Figure 21: Leading Multiple jewellers, 2008
- A resilient Signet group
- The role of Baugur
- The other multiples
- A strengthening independent sector
- The quality end
- Design jewellery
- Argos
- Online growing rapidly
- Who sells online - a more varied group
- Figure 22: Selected online vendors, precious metal jewellery, 2008
- Department stores limited but…
- Figure 23: Main department stores and examples of brands offered, 2008
- And the others - grocers
- Still more distance buying
- The Consumer - What They Buy
- Key points
- Any notable changes?
- Figure 24: What they buy, 2006 and 2008
- The implications
- Precious means gold
- Repertoire analysis
- Figure 25: Number of items bought or received, by type of jewellery, April 2008
- Average numbers - men and women
- Figure 26: Number of items bought, by gender, April 2008
- Figure 27: Average number of items bought or received by women, by age groups, April 2008
- Appendix
- Consumer research
- ACORN
- Abbreviations
- Advertising data
- Appendix - Internal Market Environment
- Figure 31: Women’s purchase of jewellery in past 12 months, 2005-07
- Figure 32: Men’s purchase of jewellery in past 12 months, 2005-07
- Figure 33: Women’s ownership of jewellery, by type, 2005-07
- Figure 34: Men’s ownership of jewellery, by type, 2005-07
- Appendix - Segment Performance
- Figure 35: Hallmarking of articles of precious metals, 1997-2007
- Figure 36: Hallmarking of articles of gold, 2003-07
- Appendix: What They Buy
- Figure 37: Any jewellery bought or received in last three years, April 2008
- Figure 38: What they buy, by gender, age and socio-economic factors, April 2008
- Figure 39: What they buy, by gender, age and socio-economic factors, April 2008
- Figure 40: What they buy, by Mintel’s special groups, region, ACORN groups, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008
- Figure 41: What they buy, by Mintel’s special groups, region, ACORN groups, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008
- Women repertoire demographics
- Figure 42: Number of items bought, by women, age and socio-economic group, April 2008
- Men repertoire demographics
- Figure 43: Number of items bought, by men, age, socio-economic group, ACORN groups and TV viewing, April 2008
- Appendix: Typologies
- Figure 52: Typologies, by attitudes to precious metal jewellery, April 2008
- Figure 53: Typologies, by what they look for, April 2008
- Figure 54: Typologies, by number of items bought, April 2008
- Figure 55: Typologies, by item of precious jewellery bought, April 2008
- Figure 56: Typologies, by gender, age, socio-economic factor, ACORN groups, TV viewing, region, daily newspaper, media used, Internet usage, TV reception and supermarket used, April 2008
AbstractMintel estimates the market for precious metal jewellery is worth £2,620 million in 2008, up by 11% on 2003, with stronger growth in the quality sector.
Will this growth falter? We think not, or at least not significantly, and that is largely because consumers themselves have been learning a greater discernment and discrimination - they will be buying less but better - and the jewellery trade itself has increasingly invested in design and, especially in 2008, promotion.
Main themes of the report:
- Jewellery design more responsive to fashion trends and bringing excitement.
- Greater discernment and knowledge driving demand for higher quality.
- Women the key buyers - increasingly for fine as well as fashion jewellery.
- Men are becoming involved in the market as never before, especially in metals of all types and diamonds.
- Brands are playing a larger role in the market.
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